Right here’s our curated record of the highest 20 influencers shaping the traits of on a regular basis life in 2025. These trailblazers are making waves throughout numerous domains, from style and sweetness to well being and mindfulness, with their distinctive views and progressive approaches. Their affect extends past social media, creating real-life shifts in how we method fashion, wellness, and even how we join with others. Whether or not it is redefining private fashion or selling holistic dwelling, these influencers are on the forefront of the trendy way of life revolution.
Instagram Followers: 53MNiche: LifeStyle, FamilyWhy Comply with: Virginia Fonseca is a Brazilian social media powerhouse who has mastered the artwork of mixing humor, household life, and religion into her content material. With a large following on Instagram, TikTok, and YouTube, she shares every part from heartfelt household moments to hilarious on a regular basis anecdotes. Virginia’s means to attach along with her viewers is unmatched—whether or not she’s selling manufacturers, internet hosting stay occasions, or just expressing gratitude for her blessings. Her relatable and interesting fashion makes her a favourite amongst followers who admire authenticity and chuckle.
Professional Tip for Manufacturers: For manufacturers trying to collaborate with comedic creators like Virginia Fonseca, SocialBook offers a worthwhile platform to supercharge your influencer advertising technique. The platform delivers detailed insights on essential metrics, equivalent to engagement charges, viewers demographics, and content material efficiency, guaranteeing your campaigns are backed by data-driven choices. That is particularly useful when partnering with multifaceted influencers like Virginia, who has a wide-reaching affect throughout areas like way of life, humor and and so forth. By leveraging SocialBook, you may join with the correct influencers, broaden your model’s publicity, join with numerous audiences, and obtain measurable outcomes.
Instagram Followers: 65.5MNiche: LifeStyle, Famil, Journey, FashionWhy Comply with: Georgina Rodríguez is the epitome of glamour and household values. Identified for her luxurious way of life and high-profile relationship with Cristiano Ronaldo, she effortlessly combines style, journey, and family-oriented content material. From strutting in Dior campaigns to sharing tender moments along with her kids, Georgina’s social media is a mix of magnificence and relatability. Her collaborations with top-tier manufacturers and her love for prime style make her a world icon, whereas her deal with household retains her grounded and deeply related to her viewers.
TikTok Followers: 28.3MNiche: LifeStyle, CulutureWhy Comply with: Sujin Kim, higher generally known as Chingu Amiga, is a Korean content material creator primarily based in Mexico who has turned cultural alternate into an artwork type. Her humorous and interesting movies discover the quirks of dwelling between two worlds, typically highlighting the variations and similarities between Korean and Mexican cultures. Whether or not she’s collaborating with pals or sharing private anecdotes, Sujin’s content material is a pleasant mixture of laughter and studying. Her distinctive perspective has earned her a loyal following on TikTok and YouTube, the place she continues to bridge cultures with allure and wit.
YouTube Followers: 64.6MNiche: LifeStyle, ComedyWhy Comply with: Federico Vigevani is a Mexican-Uruguayan creator who brings thriller, humor, and journey to the digital house. Identified for his comedic sketches, music movies, and interactive content material, Federico retains his viewers hooked along with his playful and imaginative fashion. His model, Membership Misterio, provides an additional layer of intrigue, providing music and merchandise that mirror his artistic aptitude. Whether or not he’s collaborating with fellow influencers or crafting his subsequent viral hit, Federico’s content material is a testomony to his boundless power and expertise.
Professional Tip for Manufacturers: Wish to elevate your model’s presence? SocialBook streamlines the method of discovering the perfect influencers in your wants. With its sturdy platform, you may effortlessly join with creators who align along with your target market and model ethos, saving you worthwhile time. SocialBook affords in-depth analytics on engagement metrics and viewers demographics, guaranteeing you select the correct influencers to amplify your advertising initiatives. Enhance your model’s attain with ease and effectivity!
YouTube Followers: 68MNiche: LifeStyle, Household, CultureWhy Comply with: Biju Rithvik, the face behind KL BRO, affords a heartfelt glimpse into the traditions and each day lifetime of Kerala, India. His YouTube channel is a celebration of household, tradition, and group, that includes every part from house excursions to cultural ceremonies. With content material primarily in Malayalam, Biju connects deeply along with his regional viewers whereas additionally showcasing the fantastic thing about Kerala’s traditions to the world. His collaborations with native companies and his deal with household values make his channel a treasure trove of heat and authenticity.
YouTube Followers: 48.3MNiche: LifeStyle, Household, HumorWhy Comply with: Ria Ricis is an Indonesian sensation whose content material is a pleasant mixture of household, humor, and way of life. From sharing lovable moments along with her daughter Moana to selling manufacturers like MS Glow Magnificence, Ria’s social media is a mirrored image of her vibrant character. Her means to steadiness private storytelling with enterprise collaborations has made her a beloved determine on YouTube and TikTok. Whether or not she’s cracking jokes or providing parenting insights, Ria’s content material is at all times participating and relatable.
TikTok Followers: 12.7MNiche: LifeStyle, DanceWhy Comply with: Carlos Alberto Fuentes is a Cuban-born dance maestro who has taken TikTok by storm. His energetic performances and interactive stay periods have earned him a large following, whereas his collaborations with different creators showcase his versatility. Carlos’s content material is a celebration of dance, humor, and cultural satisfaction, making him a standout determine within the digital world. His means to attach along with his viewers via motion and laughter has created a vibrant and inclusive on-line group.
Instagram Followers: 17.6MNiche: LifeStyle, FashionWhy Comply with: Hania Aamir is a Pakistani actress and influencer who effortlessly blends glamour with relatability. Identified for her collaborations with prime manufacturers and her affect within the leisure business, Hania’s social media is a mixture of style, way of life, and private reflections. Her connection to Bollywood and her means to share each glamorous and on a regular basis moments make her a favourite amongst followers. Whether or not she’s showcasing her newest look or sharing a candid story, Hania’s content material is at all times fascinating.
Professional Suggestions for Model: Having hassle discovering the proper influencer in your model? SocialBook’s SaaS platform simplifies the method, serving to you effortlessly join with influencers who align along with your advertising goals. By specializing in key components like viewers interplay and model compatibility, this user-friendly platform allows you to filter influencers primarily based on important metrics, equivalent to engagement charges, demographic particulars, and different essential insights. This makes choosing the perfect influencer in your model faster and extra environment friendly than ever earlier than.
Instagram Followers: 33.6MNiche: LifeStyle, Household, TravelWhy Comply with: Carlinhos Maia is a Brazilian social media star who has turned his life right into a supply of infinite leisure. From hilarious household tales to journey adventures in Paris and Marrakech, Carlinhos is aware of find out how to maintain his viewers engaged. His relatable humor and vibrant character have made him a family title in Brazil, whereas his means to attach with followers via private anecdotes ensures his content material is at all times contemporary and thrilling.
TikTok Followers: 37MNiche: LifeStyle, BeautyWhy Comply with: Kristina Kim, also referred to as Kika Kim, is a Kazakh-born, LA-based creator who has carved out a distinct segment in way of life, magnificence, and mukbang content material. Her love for Okay-pop and Korean tradition shines via in her movies, which vary from make-up tutorials to cooking periods. With a powerful presence on TikTok and YouTube, Kika’s participating Q&A periods and vlogs supply a glimpse into her each day life, making her a favourite amongst followers of Korean tradition and past.
Instagram Followers: 28.4MNiche: LifeStyle, EntertainmentWhy Comply with: Rohit Zinjurke is a style and way of life influencer with a knack for creating entertaining and relatable content material. From showcasing his entrepreneurial ventures like ZIRO9 to sharing cultural celebrations, Rohit’s social media is a vibrant combine of non-public {and professional} moments. His means to attach with a youthful viewers via style traits and way of life ideas has made him a rising star within the digital house.
TikTok Followers: 13.6MNiche: LifeStyle, FamilyWhy Comply with: Lê Tuấn Khang is a Vietnamese creator who brings the allure of rural life to social media. His humorous and heartwarming movies supply a glimpse into the simplicity and great thing about countryside dwelling. With a deal with household and group, Lê’s content material resonates with audiences searching for authenticity and a contact of nostalgia. His lighthearted storytelling has made him a beloved determine on TikTok.
For Manufacturers: In the event you’re contemplating partnerships with influencer like Kian Lawley, SocialBook will help you uncover the correct match in your advertising campaigns primarily based on viewers engagement and model alignment.
Instagram Followers: 18MNiche: LifeStyle, Motherhood, FamilyWhy Comply with: Mirella Santos is a Brazilian influencer who has turned motherhood into an artwork type. Her content material, which regularly options her daughter Luninha, is a mixture of magnificence, way of life, and household moments. Collaborations with manufacturers like Huggies and SHEIN add an expert contact to her private tales, making her a relatable and provoking determine for moms in all places.
Instagram Followers: 45.1MNiche: LifeStyle, EntertainmentWhy Comply with: Bruna Marquezine is a Brazilian actress and influencer whose social media is a mix of glamour and authenticity. From selling her newest initiatives to sharing culinary adventures, Bruna’s content material displays her vibrant character and love for all times. Her means to attach with followers via each skilled and private moments has made her a standout determine within the leisure business.
Instagram Followers: 17.2MNiche: LifeStyle, Excessive Vogue, BeautyWhy Comply with: Han So-hee is a South Korean influencer whose Instagram is a masterclass in luxurious and magnificence. With a powerful affinity for manufacturers like Dior and L’Oréal Paris, her content material is a mix of high-end style and sweetness. Her private contact and relatable themes make her a favourite amongst fashion-conscious audiences.
Professional Suggestions for Model: Captivated by 한소희 | Han So-hee’s magnificence? Dreaming of collaborating along with her? SocialBook’s SaaS platform makes it simpler than ever! Our platform helps you effortlessly join with influencers like Han So-hee who align completely along with your model.
With superior filters for engagement charges, viewers demographics, and model compatibility, discovering the perfect influencer has by no means been faster or extra environment friendly. Let SocialBook flip your influencer advertising desires into actuality!
TikTok Followers: 9.4MNiche: LifeStyleWhy Comply with: Tara Yummy is a Los Angeles-based creator identified for her informal and relatable content material. From collaborations with manufacturers like T-Cell to sharing private tales, Tara’s social media is a mixture of enjoyable and authenticity. Her means to attach with a younger viewers via popular culture references and way of life content material has made her a rising star.
TikTok Followers: 18.5MNiche: LifeStyle, Magnificence, FashionWhy Comply with: Ingrid Ohara is a Brazilian actress and content material creator who brings magnificence and way of life to life via her participating posts. From ‘Get Prepared With Me’ movies to journey vlogs, Ingrid’s content material is a mirrored image of her vibrant character and love for style.
TikTok Followers: 16.2MNiche: LifeStyle, EducationWhy Comply with: Erika Richardo is an Indonesian artist and storyteller whose work celebrates tradition and creativity. By means of her model, Rumah Lukis Erika, she shares her inventive journey and dedication to social causes, notably in training. Her vibrant content material and dedication to her roots make her a singular and provoking determine.
TikTok Followers: 20.8MNiche: LifeStyle, BeautyWhy Comply with: Nathalia Valente is a Brazilian influencer who has turned her ardour for style and health right into a thriving model. Together with her personal label, NAVA, she shares magnificence ideas, way of life content material, and private milestones, connecting along with her viewers via relatable and interesting posts.
Instagram Followers: 19.4MNiche: LifeStyle, FamilyWhy Comply with: Camila Loures is a Brazilian content material creator whose vibrant character shines via her posts. Because the CEO of a podcast and a model ambassador, she shares a mixture of humor, way of life, and family-oriented content material. Her means to attach along with her viewers via relatable anecdotes and interactive posts has made her a beloved determine within the digital house.
Last Ideas
These 20 influencers are shaping 2025’s traits, from style to wellness, and reworking how we join with the world. For manufacturers, leveraging platforms like SocialBook makes it simpler to seek out the proper influencers and maximize marketing campaign affect with data-driven insights.
