Viral Movies, and One Minute Storytelling
My YouTube channel was stalled! I had little or no follower progress and I wasn’t monetized. I lastly determined to speculate my time on one other platform however which one ought to I select. There are such a lot of, and every with their very own algorithm, advantages and downsides.
I selected TikTok as a result of two of my favourite Youtube creators had been additionally on the platform and talked about how they had been making actual cash.
I didn’t know that by downloading this cellular utility I’d undergo not one however 4 attainable authorities shut downs, have one viral video, and a revival of my love for writing.
First Three Months
I wanted to study this platform like I’d some other cellular utility. Due to my background with YouTube I understand how to make quick movies. I might make shorts with none downside, however what content material might I share? I don’t dance, or sing, and my funds had been non-existent since I didn’t have a full-time 9 to five job.
After a fast search I found that different content material creators had been already sharing procuring, grocery hauls, and new tendencies movies. These the place to just like what I used to be sharing on YouTube.
I additionally found the enhancing platform TikTok gives on the app is just like Cap Reduce. Cap Reduce is one other enhancing cellular utility I exploit to edit my lengthy type movies.
I had a path as a content material creator I might use on TikTok. I jumped on the bandwagon and began sharing movies of shops I used to be already aware of.
My follower depend began to develop.
I met some actually superior ladies positioned all around the United States who not too long ago joined TikTok as properly. Most of them I nonetheless keep up a correspondence with at the moment.
TikTok Store Affiliate
After reaching 500 followers I might go LIVE, and after reaching 1,000 followers I used to be granted entry to being a TikTok Store affiliate.
The recommendation I obtained was to seek for merchandise that had been already in my house. I discovered so many merchandise accessible on the TikTok Store that I already utilized in my each day life.
Which was a shock to me, however did I wish to promote each product?
Utilizing a product and with the ability to successfully promote it are two various things.
My first shoppable movies had been from gadgets I had at house together with nutritional vitamins, and a lunch field.
The primary collaboration I had with a model/vendor from the TikTok Store was with MomoFuku, for his or her air-dried selection noodle pack.
The primary paid collaboration I had was from Miniso for his or her Harry Potter particular version assortment.
I made a wide range of totally different product movies, with no actual path. I shared what I appreciated and what I had accessible.
My first few gross sales got here from nutritional vitamins, and almost definitely had been bought by different content material creators.
Up to now I’ve made lower than $200 {dollars}, obtained tons of free merchandise in alternate for my trustworthy overview, and attended three in-person TikTok Store occasions.
What I Discovered
Select a distinct segment that you just love.
TikTok will place you into classes that decide which sellers invite you to develop into an affiliate for his or her product.
Instance: I began with nutritional vitamins. Lots of the collaboration invitations I obtain are for different nutritional vitamins accessible available on the market. I’m model loyal to my apple cider vinegar and ashwagandha gummies.
However so are a whole lot of different creators on TikTok. Which makes it actually exhausting to promote and truthfully collaborate with different sellers.
Discover a hero product, ideally one which makes you gross sales.
Create a number of movies highlighting totally different ache factors, advantages and options of that product. It could appear actually nice at first to obtain a whole lot of free merchandise.
However quickly the conclusion units in: not solely do it’s important to make a video, almost definitely a number of movies, however you’re additionally competing with a whole lot of different creators. Your video wants to face out, and join with folks in any other case it received’t make gross sales.
Comparability will delay your progress.
The issue with scrolling on the FYP is you can see movies from different creators. Whereas it may be inspiring to see their shoppable movies, it may also be very humbling.
It’s one factor to see a video with tens of millions of views, but it surely’s worrisome when you’ve got a video with that very same product and solely have 300 hundred views.
I ask myself what made them get so many views. Was it the lightning, how they demonstrated the product, or their message? It really may very well be all three, none of them, or possibly they had been simply favored by the algorithm.
Who is aware of!
I do know that specializing in the “WHY” are different creators getting hundreds of views will preserve you centered on their gross sales methodology as a substitute of creating your personal.
Love Writing Once more
After creating near 100 shoppable movies I now understand telling a compelling story brings far more engagement, and views than any ChatGPT or A.I. script ever will.
Not too long ago, I shared a video of a small hearth that occurred whereas I used to be at an area mall. The video reached over 50K views, 3K likes, a whole lot of feedback, and was lower than a minute lengthy.
It’s my most viral video to this point and nonetheless receives each day engagement.
Viral video formulation: begin off with the situation, present what was occurring on the mall on the time the fireplace started, present how everybody responded to the fireplace, after which concluded with a decision.
If something about storytelling then this can be a basic character journey. I didn’t understand how a lot creating quick type video content material additionally concerned storytelling.
Whether or not I’m sharing affiliate movies or about my each day life, telling a relatable story will construct belief, originality, and assist me to face out from different content material creators.
I’ve written TikTok store scripts, commercials, articles about my time attending in-person occasions, and numerous proposals to collaborate with manufacturers.
Closing Ideas
I didn’t know after I began this journey I’d rely a lot on my academic background in screenwriting and inventive writing.
I began my writing journey in a time the place conventional media dominated the airwaves.
I at all times thought with a purpose to inform an impactful story I wanted to jot down a 30-minute dramedy or two-hour function script.
TikTok has completely modified how I view creating tales and possibly that’s a very good factor.
I don’t know what this subsequent 12 months will deliver, however I’m wanting ahead to the journey.
Go away A Remark
I’d like to learn your ideas on my one 12 months anniversary as a TikTok Store affiliate or any of my discoveries as a social media content material creator.
Till subsequent time, don’t overlook to comply with me on Medium, and join with me on my different channels.
Peace and blessings.
