NeoReach is thrilled to announce our USIMS x Paris Olympics marketing campaign has received a Viddy Award! Our marketing campaign was submitted below the Influencer Endorsement Marketing campaign sub-category of the Advertising / Promoting Campaigns class and obtained the Gold Award.
The Viddy Awards is run by the Affiliation of Advertising and Communication Professions (AMCP). Since 1994, the AMCP has been conducting the Viddy Awards, previously the Videographer Awards, with professionalism, experience, and equity. Viddy Awards, with the business, has developed immensely since 1994, together with lengthy and short-form content material, broadcast and non-broadcast tv packages, commercials, social media movies, podcasts, distant studying, animation, and digital and augmented actuality.
The Marketing campaign
USIMS needed to change into the family title of eSIM suppliers however knew this was going to be a feat: they have been going to be going up in opposition to giants in a extremely aggressive and saturated market similar to Verizon and T-Cellular. They turned to us at NeoReach to make sure that they might attain their purpose.
USIMS was on the lookout for their model title to be identified worldwide and we, at NeoReach, knew we may present that. USIMS and NeoReach leveraged one of many largest levels of world occasions to showcase how USIMS helps the world keep related.
NeoReach activated creator Marta Mielczarska, a macro journey and way of life vlogger with 1.4M followers on Instagram, for this marketing campaign. USIMS flew each her and her fiancé out to Paris for them to have the ability to attend the 2024 Paris Olympics Opening Ceremony. Touchdown in Paris a couple of days earlier than the occasion, Marta and her fiancé have been in a position to discover Paris utilizing USIMS as a strategy to keep related, navigate town, doc their travels, and share the entire superb moments with family and friends again house.
All through 2024, NeoReach activated 48 creators throughout 16 totally different areas to advertise USIMS of their native languages, enabling USIMS to achieve a worldwide viewers and serving to them change into a viable competitor within the eSIM area. The 2024 marketing campaign alone has generated over 20M views, 371K downloads, and 19.5K new prospects.
Need to be taught extra about how profitable our marketing campaign was or see a few of our creator’s content material? Take a look at the case research right here!
Thanks Viddy Awards!
We will’t thank the Viddy Awards sufficient for this recognition of our marketing campaign! Successful this award is an ideal begin to what’s shaping as much as be an unbelievable 12 months for NeoReach that you just received’t wish to miss.
This text was written by Alyssa Micalizzi
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