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“I Don’t Know Who Must Hear This…” | by Unmarketable | Apr, 2025

April 14, 2025
in Influencers
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Bored with listening to “I don’t know who wants to listen to this…” because the opening line for each half-baked thought on-line? Identical. Let’s unpack how this once-wholesome phrase was the performative cliché of the web — and why it’s time to let it go.

Picture Created by Bing Creator

I don’t know who wants to listen to this…

Oh wait — sure I do.

Each creator who begins their video with that phrase like they’re delivering divine knowledge by way of the windshield of their automotive, whereas holding a lukewarm latte. You recognize precisely who wants to listen to this, you wrote the script for them. Let’s cease pretending it is a spontaneous outpouring of religious reality.

The “I don’t know who wants to listen to this…” development was cute at first. It gave off classic Tumblr power. It felt sort of useful, even comforting. A mild nudge, wrapped in a bit of thriller.

However now? It’s turn into the human equal of a pop-up advert that thinks it’s your therapist.

And I feel we’ve formally hit the saturation level.

In some unspecified time in the future, “I don’t know who wants to listen to this…” went from being a candy, smooth method of expressing concern to an all-purpose technique to say “I’ve one thing passive-aggressive to say, however I’m gonna fake it’s not about you.”

Or worse: “I’m about to let you know one thing primary and apparent, however I’m gonna bundle it prefer it’s revolutionary.”

Let’s be actual: nobody says “I don’t know who wants to listen to this” after which drops one thing really mind-blowing. It’s all the time one thing like:

“Drink water.”

“In the event that they needed to, they might.”

“It’s okay to relaxation.”

“Cease texting your ex.”

Wow. Groundbreaking. Subsequent you’ll inform me the sky is blue and that consuming 4 donuts for dinner may trigger indigestion.

The entire phrase is wrapped on this faux-empathy aesthetic. It’s pretending to be supportive — just like the particular person saying it’s simply so overwhelmed by love and concern for humanity that they’d no selection however to hit…



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