WHY TRUST INFLUENCER MARKETING HUB?
Influencer Advertising and marketing Hub units itself other than typical evaluate platforms by the involvement of Influencer Advertising and marketing consultants similar to Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and different notable business figures. This skilled workforce brings a profound understanding of the Influencer Advertising and marketing panorama, assessing instruments and platforms with an insider’s perspective on capabilities, expertise, and business acumen. Not like user-generated evaluate platforms, Influencer Advertising and marketing Hub’s evaluations are rooted in in depth firsthand expertise and direct interactions with the instruments and platforms in query. This ensures that the evaluations will not be solely reliable but additionally deeply knowledgeable. Excessive-caliber manufacturers like AA Company , Represented, and Nordic Influencer Makreting ApS bear rigorous month-to-month evaluations, highlighting the platform’s dedication to figuring out and showcasing top-tier options in Influencer Advertising and marketing and past.
Influencer Advertising and marketing Hub employs an expert-driven methodology to judge Influencer Advertising and marketing companies, making certain that our suggestions are each dependable and complete. This strategy is designed to assist companies and people discover the very best companies to fulfill their particular Influencer Advertising and marketing wants. Right here’s how we assess the assorted companies like AA Company , Represented, and Nordic Influencer Makreting ApS:
Strategic Evaluation of Company Capabilities: We begin by analyzing every Influencer Advertising and marketing company’s core competencies, similar to search engine optimisation, PPC, content material advertising and marketing, and social media technique. Our focus is on figuring out Influencer Advertising and marketing that not solely provide a variety of companies but additionally display distinctive talent in executing high-impact Influencer Advertising and marketing campaigns.
Maintaining with social media traits was described as the largest problem entrepreneurs face as we speak. Developments can shift in a single day, influencing how customers interact with content material and make buying selections.
Staying forward of those adjustments requires extra than simply consciousness—it calls for experience, agility, and creativity. That is very true in Copenhagen, a metropolis recognized for its innovation, design, and progressive strategy to advertising and marketing. Influencer advertising and marketing companies in Copenhagen are uniquely positioned to know each world traits and native nuances, permitting them to craft campaigns that resonate deeply with Danish audiences.
This information highlights the highest influencer advertising and marketing companies in Copenhagen, providing insights into their distinctive strengths, native experience, and confirmed potential to create campaigns that drive outcomes.
Whether or not you’re a startup, SMB, or a longtime model, these companies can assist you navigate the dynamic world of influencer advertising and marketing and unlock your model’s full potential within the Danish market.
Comparability of the High Influencer Advertising and marketing Corporations in Copenhagen
Right here’s a comparability of the High 5 Influencer Advertising and marketing Companies in Copenhagen:
Knowledge-driven and genuine campaigns
Mixing creativity with efficiency information
Midmarket manufacturers and enormous companies
Finish-to-end influencer advertising and marketing
Award-winning marketing campaign outcomes
Full-service influencer advertising and marketing
Experience in Children & Households campaigns
Giant manufacturers and companies
Knowledge-driven advertising and marketing, PR, and occasions
Sturdy integration of PR and occasions
Manufacturers and companies of all sizes
Micro-influencer advertising and marketing
Excessive engagement with area of interest audiences
High
influencer advertising and marketing companies copenhagen
2025
Greatest For: Manufacturers of all Sizes
Specialization: Knowledge-driven and genuine influencer advertising and marketing campaigns
AA Company, based mostly in Copenhagen, stands out as a premier influencer advertising and marketing company that mixes authenticity with data-driven methods to ship impactful campaigns. Specializing in customizing influencer content material and conversion-driven methods, the company’s philosophy revolves round constructing credibility by significant partnerships.
But, the company doesn’t sacrifice creativity for analytics; as a substitute, they mix each parts to craft campaigns which are as partaking as they’re efficient. Their worldwide expertise additional provides to their credibility, as they’ve labored with over 200 manufacturers globally, giving them the experience to tailor methods for each native and worldwide markets.
A chief instance of their success is the marketing campaign they ran for Sif Jakobs Jewelry. Tasked with boosting model consciousness and driving conversions, AA Company chosen social media influencers whose profiles completely aligned with the model’s target market.
Over the course of three months, the marketing campaign produced 45 items of content material throughout TikTok, Instagram, and YouTube, amassing almost 1.5 million impressions. This considerate mixture of platforms and content material varieties not solely elevated the model’s visibility but additionally considerably improved its conversion price.
Greatest For: Midmarket Manufacturers and Giant Companies
Specialization: Finish-to-end influencer advertising and marketing campaigns
Represented is an company famend for its potential to craft 360-degree campaigns that deal with each facet of the method, from idea growth to reporting. Their experience lies in activating the proper influencers throughout platforms like Instagram, TikTok, and YouTube to create genuine and fascinating content material. The company’s core service revolves round activating micro-influencers for user-generated content material creation.
An ideal instance is their collaboration with HelloFresh, the place Represented activated 20 influencers throughout Denmark and Norway to showcase how HelloFresh simplifies meal preparation whereas selling sustainability.
By way of a mixture of Instagram posts, reels, and TikToks, the marketing campaign achieved over 13 million exposures and almost 60,000 interactions, boosting each consciousness and direct gross sales of meal packing containers.
Represented’s potential to ship outcomes has additionally been acknowledged with business accolades. In 2024, they received the “Greatest Match of the Yr” award on the Influenced Awards for his or her marketing campaign with Sarah Mosgaard and MyBanker.
This marketing campaign, which centered on selling MyBanker’s house mortgage comparability platform, achieved over 1.1 million views and 11,000 likes, with important engagement by saved posts and feedback. The marketing campaign’s success demonstrates Represented’s knack for aligning influencer expertise with shopper targets to realize most affect.
Greatest For: Smaller Manufacturers
Specialization: Full-service influencer advertising and marketing campaigns
Nordic Influencer Advertising and marketing ApS is likely one of the largest influencer advertising and marketing companies within the Nordic area, providing a full-service strategy to campaigns throughout all main social media platforms, together with TikTok, Instagram, YouTube, and Twitch.
Primarily based in Copenhagen, the company focuses on two key segments: Children & Households and the Common Viewers. This twin focus permits Nordic Influencer Advertising and marketing to create extremely focused campaigns that resonate with particular demographics, leveraging their in depth community of over 3,500 influencers.
Their experience within the Children & Households section is unmatched, with over 20 years of expertise shaping campaigns that interact youthful audiences and their mother and father. This was evident of their collaboration with Unbox Now Denmark, the place they promoted the Dixit board recreation, a family-friendly product that enhances empathy and communication abilities.
By pairing the sport with relatable influencers, the marketing campaign conveyed a message of imaginative play and connection, making it a success amongst households. The inventive storytelling and fascinating visuals used within the marketing campaign have been a testomony to the company’s potential to align manufacturers with influencers who genuinely resonate with their target market.
For the Common Viewers, Nordic Influencer Advertising and marketing excels at crafting campaigns that spotlight genuine experiences and moments. In a latest collaboration with Asmodee Video games, they promoted travel-friendly variations of common board video games, showcasing how they elevate summer season adventures.
One marketing campaign featured Nordic influencer Kim Koste having fun with a recreation of “Trails by Trolley” with buddies by the scenic Lake Lutvan. The beautiful visuals and relatable messaging captured the enjoyment of spending high quality time outside, seamlessly integrating the model into real-life experiences.
Greatest For: Giant Manufacturers and Companies
Specialization: Knowledge-driven influencer advertising and marketing, PR, and occasion administration
Social Works is an internet advertising and marketing company specializing in scaling manufacturers’ on-line presence by tailor-made influencer advertising and marketing, PR, and content material methods. With over a decade of expertise working 1000’s of influencer campaigns, the company leverages its huge community of influencers to drive model progress and engagement.
The company’s holistic strategy to influencer advertising and marketing goes past easy collaborations. Social Works rigorously selects influencers based mostly on their alignment with the model’s DNA, look, and previous efficiency. Their experience extends to managing public relations and organizing occasions, making them a one-stop resolution for manufacturers seeking to amplify their presence throughout a number of platforms.
This strategy was evident of their partnership with Dior Make-up, the place Social Works solid a magnificence squad tailor-made to Dior’s values and aesthetics. From securing a “primary influencer” for red-carpet occasions to assembling a workforce of ambassadors, Social Works seamlessly built-in Dior’s model id into the marketing campaign. Their profitable collaboration expanded past Dior Make-up to incorporate Dior Couture, demonstrating their potential to foster long-term partnerships.
With a mixed social attain of over 400 million followers, Social Works stands out for its potential to curate impactful experiences that elevate each manufacturers and influencers.
Greatest For: Manufacturers and Companies of all Sizes
Specialization: Micro-influencer advertising and marketing with a give attention to authenticity, engagement, and creating user-generated content material
Since 2018, Inmix has been constructing sturdy partnerships between influencers and types to create campaigns that emphasize authenticity and credibility. Their experience spans Instagram, TikTok, and Twitch, the place they strategically pair influencers with firms to spice up model consciousness and generate user-generated content material that aligns with a model’s visible id.
The company’s power lies in its potential to focus on area of interest audiences by micro-influencers. Inmix focuses on influencers with extremely engaged followers, permitting manufacturers to achieve particular demographics with precision. Their campaigns transcend consciousness by leveraging the influencers’ content material in paid promoting, making certain broader attain and sustained affect. This strategy has helped Inmix ship campaigns that resonate with each native and worldwide audiences.
One in every of their standout collaborations is with LEGO Home, the enduring “Dwelling of the Brick” in Billund. Since 2021, Inmix has partnered with LEGO Home to run seasonal and event-focused campaigns, such because the Halloween and Christmas experiences, and the launch of the interactive “Moodmixer” play space.
For the Moodmixer marketing campaign, Inmix activated seven inventive influencers whose content material showcased the colourful and playful nature of LEGO Home. The marketing campaign resulted in 15 posts and 113 tales, attaining over 226,000 distinctive views and a 4.85% engagement price.
Moreover, Inmix ensured LEGO Home acquired high-quality content material to make use of in future advertising and marketing efforts, maximizing the worth of the marketing campaign.
Greatest For: Smaller Manufacturers
Specialization: Tailor-made influencer advertising and marketing methods and campaigns
Content material Membership is one in every of Denmark’s largest influencer advertising and marketing companies, providing inventive marketing campaign options that span concept growth, execution, and detailed reporting. With a workforce of seasoned consultants from the promoting, media, and leisure industries, Content material Membership has developed a deep understanding of the way to craft impactful campaigns that resonate with numerous audiences.
The company’s success is a results of its potential to adapt and develop alongside its purchasers and creators. In 2024, Content material Membership celebrated its second anniversary, marking a milestone 12 months of stable profitability and bold targets for the long run.
With over 15 energetic campaigns in October alone, the company showcased its dynamic community of influencers and its functionality to ship recent, inventive content material throughout platforms. Their October campaigns, brimming with originality and engagement, are a testomony to the company’s dedication to each creativity and outcomes.
Content material Membership’s strategy extends past simply influencer advertising and marketing. The company fosters long-term relationships and builds a vibrant neighborhood, usually internet hosting Friday occasions that includes famend artists like Clemens and Drew Sycamore. This emphasis on collaboration and neighborhood enhances their campaigns, making them not simply promotional efforts however cultural moments that depart an enduring impression.
Greatest For: Smaller Manufacturers
Specialization: Full influencer administration and marketing campaign execution
Bash Company is an influencer administration agency representing a various roster of Danish abilities. Their influencers, who excel throughout Instagram, TikTok, and YouTube, have developed inventive, private on-line areas that provide manufacturers genuine publicity and impactful engagement.
By leveraging their community of influencers—starting from rising voices to well-established personalities—they create campaigns that stability relevance, credibility, and consciousness. This ensures most output and engagement, delivering each visibility and measurable outcomes.
Bash Company’s dedication to transparency and accountability is obvious of their reporting. They supply detailed metrics to judge the success of every marketing campaign, serving to manufacturers navigate their influencer activations with readability and confidence. Whether or not it’s constructing model consciousness, rising viewers engagement, or attaining particular efficiency targets, Bash ensures that each collaboration delivers tangible worth.
Greatest For: Manufacturers of all Sizes
Specialization: Trendsetting influencer advertising and marketing campaigns
Kubbco is a Copenhagen-based company that focuses on turning authenticity into amplification. They do that by introducing specialised ways like cross-posting, co-posting, launching sponsored posts, and even PR. Collaborations are additionally simplified since Kubbco manages your marketing campaign end-to-end – from contract negotiations to creating briefs and deliverables timelines.
A standout instance of Kubbco’s experience is their partnership with OLAPLEX for a TikTok-branded hashtag marketing campaign. Tasked with rising model consciousness, Kubbco launched the #OLAFLEX problem, which celebrated range and inclusion by hair transformation tales.
Not like conventional campaigns that concentrate on high-profile influencers, Kubbco partnered with over 100 on a regular basis folks to create genuine content material. This strategy not solely resonated with OLAPLEX’s neighborhood but additionally achieved outstanding outcomes: over 11 billion video views, 1.89 million user-generated movies, and a 210% enhance in searches for OLAPLEX.
A Cultural Edge: Working with Copenhagen-Primarily based Influencer Corporations
Collaborating with Copenhagen-based influencer companies affords a particular benefit, deeply rooted in Danish work tradition and an intimate understanding of the Scandinavian viewers.
Danish Work Tradition: Collaboration, Transparency, and Punctuality
Danish work tradition is characterised by a flat organizational construction that promotes open communication and teamwork. This collaborative atmosphere ensures all stakeholders, together with manufacturers and influencers, contribute meaningfully to marketing campaign growth. Transparency is one other cornerstone, fostering belief by sincere and clear communication. Punctuality displays professionalism and respect, making certain that initiatives adhere to timelines and budgets.
These cultural attributes improve the effectivity and effectiveness of influencer advertising and marketing campaigns. As an illustration, the Danish influencer advertising and marketing company AA Company emphasizes transparency and collaboration of their campaigns, making certain that each manufacturers and influencers are aligned all through the method.
Understanding the Scandinavian Viewers: Values, Preferences, and Shopping for Conduct
Scandinavian customers, significantly in Denmark, place a excessive worth on sustainability, high quality, and authenticity. They’re discerning patrons preferring merchandise and types that align with their moral requirements and way of life. Influencer advertising and marketing campaigns that resonate with these values are usually extra profitable on this area.
The “Love Letter” collaboration between Danish style model Ganni and iconic denim powerhouse Levi’s exemplifies how influencer advertising and marketing campaigns in Denmark resonate with values of sustainability, high quality, and authenticity.
This rental-only capsule assortment, that includes upcycled classic Levi’s 501 denims and repurposed denim items, was marketed by a extremely partaking digital and social media marketing campaign. Influencers performed a pivotal function in showcasing the gathering’s versatility and eco-conscious message. Their inventive content material, shared on Instagram and TikTok, highlighted Ganni’s playful designs and Levi’s heritage, successfully partaking audiences who prioritize moral style.
What set this marketing campaign aside was the combination of Close to Area Communication (NFC) expertise, which enabled renters to entry every garment’s historical past through their smartphones. This revolutionary function, mixed with influencer storytelling, emphasised transparency and fostered belief with customers.
The right way to Construct Significant Partnerships With Influencer Companies in Copenhagen
Constructing a powerful relationship with a Copenhagen-based influencer company requires extra than simply signing a contract—it entails establishing clear communication, aligning targets, and fostering mutual belief. By following finest practices, manufacturers can create collaborations that ship long-term worth and sustained progress.
Set up Clear Communication and Expectations
Efficient communication is the cornerstone of any profitable agency-client relationship. Danish companies like Nordic Influencer Advertising and marketing emphasize transparency by offering detailed experiences that measure marketing campaign success towards predefined KPIs. This ensures that each events are aligned and might modify methods if wanted.
Equally, Inmix retains purchasers up to date all through the marketing campaign lifecycle, sharing influencer content material and ends in actual time. By setting expectations early—similar to how usually experiences will likely be delivered or the popular methodology of communication—manufacturers and companies can foster smoother collaboration and keep away from misunderstandings.
Concentrate on Lengthy-Time period Collaborations
Whereas short-term campaigns can yield fast wins, long-term partnerships provide deeper insights and extra genuine storytelling. A powerful instance is LEGO Home’s ongoing collaboration with Inmix. This partnership allowed the company to tailor campaigns for various seasonal occasions, constantly partaking numerous audiences and driving repeat success.
Lengthy-term relationships additionally allow companies like Bash Company to develop belief with each purchasers and influencers, leading to campaigns that aren’t solely related but additionally impactful. Over time, these partnerships assist companies refine their methods and obtain higher outcomes for the model.
Align on Objectives and Metrics for Success
Setting measurable targets is important for evaluating the success of influencer advertising and marketing campaigns. Companies like Kubbco transcend delivering likes and mentions; they monitor metrics that matter, similar to gross sales conversions and general ROI.
Clear alignment on what defines success permits each the company and the shopper to focus their efforts on driving significant outcomes. Whether or not the purpose is elevated model consciousness, increased engagement, or improved gross sales, aligning on key efficiency indicators ensures a shared imaginative and prescient for achievement.
By establishing clear communication, nurturing long-term collaborations, and aligning on metrics, manufacturers can create significant partnerships with Copenhagen-based influencer companies. These collaborations not solely ship measurable outcomes but additionally assist manufacturers keep related and linked with their viewers within the dynamic Scandinavian market.
Crafting Success By way of Influencer Collaborations
Partnering with a Copenhagen-based influencer company affords a singular mix of cultural alignment, native experience, and clear communication, all of that are important for profitable influencer advertising and marketing campaigns. Danish companies perceive the nuanced preferences of Scandinavian audiences, permitting them to craft campaigns that resonate authentically and drive significant outcomes.
By leveraging Copenhagen’s strengths—similar to its collaborative work tradition, revolutionary advertising and marketing methods, and deep community of influencers—manufacturers can obtain their targets extra successfully. Whether or not you’re looking for to spice up model consciousness, drive engagement, or enhance conversions, working with an area company ensures you’ll profit from their cultural perception and confirmed experience.
Continuously Requested Questions
What’s an influencer advertising and marketing company, and the way can it assist my enterprise?
An influencer advertising and marketing company connects manufacturers with influencers to advertise services or products by genuine and fascinating content material. These companies handle the whole lot from technique growth to marketing campaign execution and reporting. By leveraging their experience, manufacturers can attain focused audiences, improve model visibility, and drive gross sales successfully.
Why ought to I select a Copenhagen-based company for influencer advertising and marketing?
Copenhagen-based companies convey a deep understanding of Scandinavian tradition, values, and shopper habits. This cultural alignment helps create campaigns that resonate authentically with native audiences, resulting in extra impactful outcomes. Moreover, Danish companies excel in transparency, collaboration, and punctuality, making certain clean and environment friendly marketing campaign administration.
What industries do influencer advertising and marketing companies in Copenhagen focus on?
Copenhagen companies cater to a variety of industries, together with style, magnificence, tech, meals, and family-focused manufacturers. Companies like AA Company and Represented focus on style and way of life, whereas Nordic Influencer Advertising and marketing focuses on family-friendly campaigns, and Inmix excels in micro-influencer advertising and marketing throughout numerous sectors.
How do I measure the success of an influencer advertising and marketing marketing campaign?
Success could be measured utilizing metrics similar to engagement price, attain, impressions, web site site visitors, and conversion charges. Companies like Kubbco and Social Works present detailed experiences that monitor ROI and align marketing campaign efficiency with enterprise targets.
What ought to I think about earlier than signing a contract with an influencer advertising and marketing company?
Earlier than signing, consider the company’s expertise, previous campaigns, and alignment together with your model values. Guarantee clear communication about marketing campaign targets, reporting, and finances. Reviewing case research, like Inmix’s work with LEGO Home, can present insights into their capabilities.
How lengthy does it take to see outcomes from an influencer advertising and marketing marketing campaign?
Whereas some outcomes, like elevated engagement, could be seen inside days, tangible outcomes similar to gross sales progress could take weeks or months. Elements like marketing campaign size, influencer choice, and viewers measurement all affect the timeline.
Are Copenhagen-based companies appropriate for world campaigns or simply native markets?
Copenhagen companies are geared up for each native and world campaigns. For instance, AA Company and Represented have labored with worldwide manufacturers, tailoring methods to resonate with audiences worldwide whereas sustaining native authenticity.
What are the advantages of hiring an influencer advertising and marketing company?
Hiring an influencer advertising and marketing company affords quite a few benefits, together with:
Entry to a community of influencers tailor-made to your model.
Experience in creating data-driven and fascinating campaigns.
Time-saving administration of contracts, content material evaluations, and reporting.
Insights into market traits and shopper habits.
Elevated model visibility, engagement, and ROI.
What components ought to I prioritize when deciding on an influencer advertising and marketing company?
When selecting an company, give attention to:
Alignment together with your model’s values and targets.
Business expertise and confirmed marketing campaign outcomes.
High quality of influencer community and viewers attain.
Transparency in communication and reporting.
Flexibility to accommodate your particular wants and finances.
What are the variations between boutique influencer companies and full-service advertising and marketing companies?
Characteristic
Boutique Influencer Companies
Full-Service Advertising and marketing Companies
Specialization
Concentrate on influencer advertising and marketing
Covers a variety of selling companies
Marketing campaign Administration
Area of interest, extremely tailor-made
Broad, built-in strategy
Shopper Focus
Small to mid-sized manufacturers
Bigger, multi-channel campaigns
Flexibility
Excessive
Average
Value
Sometimes decrease
Larger attributable to broader companies
In regards to the Writer
Author
Nadica Naceva, Head of Content material at Influencer Advertising and marketing Hub, is a seasoned author and reviewer with in-depth experience in digital and content material advertising and marketing. Leveraging her in depth expertise in guiding content material creation and strategic route, Nadica brings a essential eye and analytical strategy to reviewing articles and academic items. Her dedication to accuracy, integrity, and innovation with every evaluate helps IMH develop as a number one supply in influencer advertising and marketing. Her insights are backed by first-party information, making certain content material meets the best requirements of relevance.
