High Black Owned and Based Magnificence Manufacturers in Influencer Advertising
The wonder business is traditionally a really aggressive house that may be arduous to interrupt into. Nonetheless, influencer advertising has offered one avenue for manufacturers with extra various house owners and founders to interrupt into the market.
Based on a latest influencer advertising statistic report, 53% of US shoppers usually tend to buy a product from a model if an influencer they know and belief posts about it.
So which diversely owned and based manufacturers are profitable at reaching shoppers by way of influencer advertising?
Beneath is an inventory of among the Black Owned and Based Magnificence Manufacturers which have earned the very best Model Vitality Rating (VIT) in 2024.
High Black Owned and Based Magnificence Manufacturers by VIT
Fenty Magnificence: 723K VITPat McGrath: 286K VITCÉCRED: 194K VITJuvia’s Place: 126K VITDanessa Myricks Magnificence: 118K VITMielle Organics: 106K VITBriogeo: 64K VITShea Moisture: 61K VITLYS Magnificence: 57K VITTPH by Taraji: 55K VIT PATTERN: 47K VITTopicals: 46K VITKeys Soulcare: 25K VITCamille Rose: 22K VITCarol’s Daughter: 18K VIT
The Methodology for Discovering High Magnificence Manufacturers: Black Owned and Based
This report was created by Traackr, the influencer advertising platform for performance-driven entrepreneurs. Constructed to deal with essentially the most complicated packages, but nimble sufficient for small groups that must do all of it. For the aim of this research, we analyzed influencers in the US who produced content material mentioning one of many 2,518 US magnificence manufacturers from our Magnificence Model Leaderboard between January 2024 – December 2024.
What’s the Model Vitality Rating (VIT)?
Traackr’s proprietary metric helps you perceive how content material mentioning your model performs, considering visibility, impression, and model belief. You may learn the way VIT is calculated on this whitepaper.
Easy. By aggregating a number of information factors into one, VIT supplies a single metric for fulfillment that can be utilized to benchmark and observe tendencies.
Clear. The VIT methodology is straightforward to know and extremely actionable in uncovering the place to take a position to drive impression.
Significant. VIT relies on recognized model levers and has been optimized by way of machine studying to correlate with enterprise metrics on the model stage.
You may be taught extra about VIT right here.
