Life-style influencers are a number of the most versatile creators on-line with regards to the sorts of firms that may companion with them efficiently. And whether or not their way of life is relatable or aspirational, there are many probabilities for manufacturers to turn out to be part of their each day routine.
A various talent set and viewers make way of life creators key gamers on any influencer roster. However how are you going to choose the appropriate one in your model and leverage their content material successfully? Let’s discuss it.
What’s a way of life influencer?
A way of life influencer offers their on-line viewers a behind-the-scenes have a look at their each day life. Virtually anybody could be a way of life influencer, however essentially the most profitable posts are usually relatable or aspirational content material that others can implement into their very own routine. This content material can embody vlogs, motivational posts, life hacks, trip ideas, or anything associated to their distinctive way of life.
Why ought to manufacturers companion with way of life influencers?
Influencers have modified the general purchaser journey. All through the product consciousness, consideration, and ultimate buy levels, customers look to influencers for recommendation.
TikTok is the primary platform for product analysis and discovery. An estimated 61% of TikTok customers use the platform to search out new manufacturers and merchandise. Customers need to see merchandise in motion. Over 66% of Gen Z buyers go to social media for opinions.
When contemplating merchandise, folks more and more look to social media as an alternative of a model’s web site for opinions.
Lastly, influencers impression shopping for choices. In response to an Adobe Analytics report, buyers are six instances extra doubtless to purchase after viewing influencer content material than another social media content material. A Grin survey additionally discovered that over 74% of individuals have purchased a product as a result of an influencer really useful it.
Find out how to choose the appropriate way of life influencer in your model
Set your targets.
Step one to partnering with any sort of creator is guaranteeing you could have a transparent set of targets and aims. It will assist you decide what strengths to search for in a way of life influencer and the way you’ll outline success in your marketing campaign.
A few of the commonest targets embody:
Some creators will likely be higher at carrying out these targets than others, so ensure you recognize precisely what you need to get out of the partnership earlier than shifting ahead.
Decide your superb buyer persona.
Who will profit most from utilizing your product? Reply this query in as a lot element as potential. You may even think about printing off a photograph of what this particular person may appear to be and giving them a backstory that will help you bear in mind the type of particular person you’re chatting with in your advertising and marketing content material.
When you’ve nailed down your buyer persona, you’ll even have your superb way of life creator persona. By retaining your superb buyer and creator one and the identical, you’ll all the time make sure to have essentially the most relatable content material in your target market. Plus, you may’t have genuine product endorsements until your creators love your merchandise, too!
Begin your search.
If you’re prepared to start your search, begin by in search of way of life creators who’re already utilizing or not less than considering your merchandise.
Listed below are just a few concepts to assist get you going:
Audit for authenticity.
The very best creators generate loads of likes, feedback, shares, and saves on their content material. And whereas follower dimension issues to an extent, engagement fee is the first metric you must use to guage your prospects.
Right here’s the right way to calculate it:
Engagement Charge = Submit Engagements / Variety of Followers x 100
Shoot for nano and micro influencers with an engagement fee of not less than 10%. Macro and celeb influencers can have a decrease engagement fee, nevertheless it shouldn’t fall under 2%. However be cautious of creators with suspiciously excessive engagement charges, as that’s usually a purple flag {that a} chunk of their followers could be pretend.
Construct a relationship.
Relationship constructing begins with preliminary outreach. When prospecting, make sure to level out a selected piece of the creator’s content material you preferred and clarify why you assume they’d be match for a partnership.
As soon as they’re on board, proceed to deal with them like a valued companion, not a transaction. Keep open to recommendations on bettering your campaigns and provides your creators the liberty they should produce the kind of content material they know will resonate with their viewers.
Life-style influencer content material tendencies to look out for
Transformation challenges
@carlyupgraded WINTER (ARC) IS COMING ⚔️❄️ you tapping in?? #winterarc #mindset #reinventyourself #realityshifting ♬ unique sound – CARLY
One of the crucial standard sorts of content material is transformations or “glow-ups” as a result of it gives immediate gratification. Many way of life influencers share brief, participating movies of before-and-after transformations that will have taken months to years.
Transformation content material additionally sparks curiosity and encourages motion. Followers need to know what merchandise and way of life modifications influencers used. Then, they typically attempt these for themself.
Transformation-style content material is nothing new, however how influencers are approaching it’s. Life-style influencers are creating challenges like 30-day glow-ups or the Winter Arc—a viral, 90-day private improvement problem—to interact their communities.
FaceTime content material
Typically the over-edited, polished movies on social media can really feel overwhelming and impression a creator’s authenticity.
That is why “FaceTime content material” has been gaining reputation. FaceTime content material is a mode of typically long-form, movies the place it seems like creators are merely chatting with their audiences. There’s little enhancing, and it appeals to folks as a result of it’s like face-timing a good friend.
Life-style influencers that use this type come throughout as genuine and have a loyal fanbase that trusts them.
Themed styling ideas and outfit inspo
@kerina.wang outfit Iinks in bio 👀 IG/xhs @kerina.wang #type #fypp #ladies ♬ unique sound – Kerina Wang
In early 2025, many creators paired the trending TikTok audio “Um Miss You Forgot One thing” with outfit inspiration posts. Influencers are trendsetters, so it’s no shock that individuals need styling ideas and outfit inspiration.
Earlier than shopping for a chunk of clothes or an adjunct, folks need to think about what it can appear to be on them. Many are additionally extra aware of their spending, so that they need to get essentially the most worth for his or her cash. After they see a number of outfit prospects for a single merchandise, it seems like a sensible funding.
Life-style influencers will do extra styling movies that comply with themes like:
Savvy manufacturers can enhance model consciousness and gross sales by repurposing this influencer content material on social media, product pages, and different channels.
Prepare with me
@emmamax_ #viral #fitcheck #getreadywithme #fyp #foryou ♬ unique sound – soup????
Audiences love seeing their favourite creator’s morning routine earlier than they got down to deal with their day. Everybody may use a little bit additional edge within the morning, so make sure to have your companions present how your merchandise can assist get issues began on the appropriate foot.
Day within the life
@jenniferaffleckk Day within the life w/ @Bloom Vitamin ???? #bloomnu #momsoftiktok #youngmom #utahmom #utah #babiesoftiktok #babygirl #dayinthelife #productiveness #dad and mom ♬ Teenage Crime – Radio Edit – Adrian Lux
In case your creator has already invited their viewers to prepare with them, why not take it a step additional and have them deliver their followers alongside for the entire day? Plus, hottest day-in-the-life content material is hyper-targeted to a selected occupation, demographic, or location, making it the proper strategy to seize viewers’ consideration with relatable content material.
Life hacks
@lindsayroggenbuck Life hacks Half 17 #lifehacks #hacks #learnontiktok #kitchenhack #todayyearsold #iwastodayyearsold #tiktokhack ♬ The Contemporary Prince of Bel Air – wes
Have you ever ever heard a tip so genius but so easy you may’t imagine you didn’t consider it your self? Creators have a knack for developing with some of these life hacks that, when executed proper, can result in tons of shares and viewers engagement.
High 15 way of life creators to companion with proper now
High way of life influencers on Instagram
Rashad Little
Rashad’s IG is a mode encyclopedia for anybody needing some vogue inspiration. The LA-based creator gives his followers with ideas for the way they’ll all the time look their finest and put collectively an outfit for any event.
You too can comply with Rashad on YouTube and TikTok.
wendy.eats
Wendy is an NYC foodie giving her followers their repair of lesser-known Japanese meals and drinks. If you happen to’re ever within the metropolis, let Wendy present you all of the hidden gems.
Liz Kapran
Referred to as @lizzi.jpg on Instagram, Liz Kapran shares way of life, vogue, and sweetness content material. The influencer typically posts streetwear and competition outfits and styling ideas. She’s additionally partnered with manufacturers like Levi’s, Adidas, and Ugg.
Liz shares related content material along with her massive following on TikTok.
William Jardell
Will and his husband, James, are a touring energy couple and winners of The Superb Race 32. His content material all the time stays constructive and enjoyable and is bound to encourage your subsequent massive journey.
Take a look at Will and James on TikTok, YouTube, and Fb to search out out the place they’re headed subsequent.
Siyanda Bani
Siyanda’s magnificence, vogue, and journey content material are by no means afraid to make an announcement. All the time dressed to the nines, her viewers loves her for her vogue hacks, type ideas, and outfit inspiration.
Observe Siyanda on TikTok for extra from certainly one of our favourite fashionistas.
High way of life influencers on TikTok
Emily Mariko
@emilymariko ♬ unique sound – Emily Mariko
Emily first grew to become standard for her TikTok cooking movies. Now, the influencer posts parenting and basic way of life content material too. She has over 12 million TikTok followers and a big following on Instagram and YouTube.
Joshua Solis
@joshsss_ Day in my life 👌🏻 #way of life #dayinmylife #hygiene #gymnasium #foryoupage #foryou #fypシ #fyp ♬ unique sound – Joshua S.
Josh is the proper comply with for all of the fellas in search of some easy however important life hacks. His “Naked Minimal Ideas for Younger Males” is a good useful resource for guys simply beginning out on their very own, and he has a strong system for manufacturers who need to get their merchandise in entrance of his engaged viewers.
Lylli Stapper
@lyllistapper i used to maintain a tally in faculty for the way many individuals i pulled this on #wow #perform ♬ unique sound – trey
Lylli offers her viewers their each day dose of comedy alongside cooking movies, hair tutorials, and no matter else is on her thoughts. She grew her TikTok following of greater than 1.8 million by being unapologetically herself, and she or he encourages all her followers to do the identical.
Marcus Bornslater
@marcus.bornslater Massive Temper going into Spring Break😂 #fyp #way of life #instructor #academics #teacherlife #way of life #springbreak ♬ Ain’t Unhappy About It – ORA Combine V1 – Laya
Marcus is a former D1 soccer participant who has moved his grind over to TikTok. Head over to his web page for type, each day motivation, and a glance into his unending journey for private progress.
You too can comply with Marcus on Instagram.
Batsheva Haart
@batshevahaart Learn it once more babes. Liner @Anastasia Beverly Hills Lip stain: @Maybelline NY Gloss: @Hourglass Cosmetics ♬ ALEX WARREN LEAKED – alex warren snaps
Batsheva grabbed the highlight after she appeared on the Netflix collection My Unorthodox Life, which is centered round her mom and dressmaker Julia Haart. Batsheva continues to provide her followers a peek backstage on TikTok with day-in-the-life content material, make-up hacks, and extra.
You will get extra from her “unorthodox life” on Instagram.
High way of life influencers on YouTube
Jesse Enkamp
Jesse “The Karate Nerd” Enkamp grew up in his household’s martial arts faculty, the place he developed a ardour for studying, instructing, and training Karate. He’s additionally a #1 Amazon best-selling writer, Nationwide Crew athlete, and founding father of Seishin Worldwide.
See extra of Jesse’s strikes on Instagram, Fb, and Twitter.
The Match Farmer
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The Match Farmer is a former skilled bodybuilder turned full-time farmer. He and his household offered almost all their possessions to start out a household farm from scratch and pursue a extra sustainable way of life at Massive Pond Farm.
You’ll be able to see extra of what the Match Farmer is as much as on Instagram.
Erika Diane
Erika Daine is a teenage YouTuber placing out common vlogs, challenges, and way more. Her channel is the proper comply with for any younger particular person seeking to be impressed, uplifted, and entertained.
Take a look at extra of Erika’s content material on Instagram.
Kelly Wakasa
Kelly obtained his begin creating skateboarding movies along with his buddies in 2014. He now has one of many fastest-growing vlogs on YouTube, the place he paperwork all of his good-life adventures and wild antics.
Kelly has a lot extra content material on Instagram, TikTok, and Twitter.
Journey Beans
Alex and Emma are a British couple continuously looking for new nature, wildlife, and meals. Journey Beans was born after the couple purchased a one-way ticket to Bangkok, decided to create a profitable digital nomad way of life. Mission completed!
You will get extra of the most recent from Journey Beans on Instagram and Fb.
Manufacturers working high-performing campaigns with way of life influencers
Miu Miu
@miumiu Replying to @I_smile_hermes 😁💗🧋 These are all Miu Miu appears to be like. That includes @Nara Smith, #BarbaraPalvin, @Camila Cabello, #WonyoungJang, #ShaileneWoodley, #ZhaoJinmai, @Addison Rae, #MalloryWanecque, #ChaseInfiniti. Video by @Caroline. #MiuMiu #MiuMiuSS25 #TikTokFashion #DietroLeQuinte ♬ unique sound – Miu Miu
Miu Miu has carved an area within the luxurious market as “Prada’s little sister”. The model is understood for being high-fashion however quirky and enjoyable. Consequently, it’s been on the heart of many social media vogue tendencies like #balletcore and #corpcore.
When different luxurious manufacturers noticed a cooldown in 2024, Miu Miu reported record-breaking gross sales.
Miu Miu’s success is essentially on account of its hyperfocus on high-income, influential, and youthful audiences—and its potential to attach with them.
Gen Z celeb and influencer ambassadors like Emma Chamberlain, Sydney Sweeney, and Addison Rae continuously put on Miu Miu. Posting their outfits on social media reinforces Miu Miu’s standing as an aspirational model and conjures up their followers to purchase.
Gymshark
@carriesnipesss The New @Gymshark Sweat Diffuse Headband is the TRUTH and a NECESSITY for ANYONE making an attempt to protect a coiffure! #gymsharkheadband#gymshark##blackgymgirl ♬ unique sound – Carrie 🦋
In 2024, the British athleisure model rolled out “We Do Fitness center”—a advertising and marketing marketing campaign centered on positioning Gymshark because the 100% gymwear model on the earth.
As a part of this world technique, Gymshark is refining its picture as an inclusive model and collaborating with influencers. In early 2024, it added hijabs and wig-safe sweat headbands to its product line.
Influencers have been concerned in creating the merchandise and advertising and marketing them on social media. For instance, Gymshark invited black UK influencers to affix a spotlight group for the sweat headbands.
They realized what challenges they confronted exercising with textured hair, like avoiding understanding or scheduling it round their hair routines. Due to the considerate collaboration, the merchandise obtained excessive reward and offered out.
Rhode
Hailey Beiber’s Rhode combines pop-up occasions, influencer advertising and marketing, and viral product launches just like the telephone lip case to drive gross sales.
Loyal prospects stay up for Rhode pop-up occasions as a result of they provide unique, immersive experiences. Pop-up attendees can meet magnificence influencers and preview new merchandise just like the Barrier Butter.
The model additionally creates a way of urgency with restricted collections. Rhode just lately partnered with LA espresso store Group Items to launch a cinnamon roll lip tint. On the identical time, Group Items launched a cinnamilk latte drink that trended on TikTok. The collaboration blended product promotion with group engagement by placing a part of the gross sales to Bieber’s Rhode Futures Basis, a fund for girls’s initiatives.
Key takeaway: Irrespective of your area of interest, there’s a way of life creator who can inject some ‘life’ into your content material.
No matter what your model or product is, there’s a way of life creator someplace on-line who can assist you attain your targets. Begin by determining precisely what these targets are. From there, you will discover a workforce of versatile creators to deliver you top-shelf content material, present sincere product endorsements, and turn out to be the model champions it’s good to take your influencer advertising and marketing campaigns to the following degree.
