With over 1 billion energetic month-to-month customers, TikTok is likely one of the main platforms for influencer advertising and marketing campaigns.
Let’s say you’ve determined to work with some TikTok influencers. You’ve shortlisted a couple of that you just wish to contact. Nonetheless, there may be one tiny downside.. You can not instantly message anybody on TikTok until you each comply with one another.
So, how do you contact TikTok influencers?
Even should you can’t message TikTok influencers instantly on the app, there are nonetheless loads of methods to achieve out to them. Listed below are six efficient choices!
1.Test Their Bio
Many TikTok influencers perceive that manufacturers could wish to attain them, even when direct messaging on TikTok isn’t doable. Since their careers typically rely upon securing sponsorships, they normally embody a contact e mail or a hyperlink to their web site of their bio. You need to use this to attach with them.
Some influencers could have a “contact me” kind on their web site. If that’s their most well-liked option to obtain model presents, it’s greatest to comply with their lead. If there’s no kind out there, sending an e mail is usually the subsequent most suitable choice. From expertise, we’ve discovered that emails are inclined to get higher response charges than direct messages on platforms like TikTok or Instagram.
Remember to put collectively a strong pitch introducing your self, your model, and a few key particulars in regards to the influencer marketing campaign. Point out whether or not you’re on the lookout for a long-term partnership or a one-time collaboration. Together with an influencer marketing campaign temporary in your e mail will also be useful, because it presents marketing campaign particulars in an easy-to-read format.
Lastly, write an attention grabbing topic line to encourage the TikTok influencer to open your e mail within the first place.
2. Test Their Different Social Media Accounts
Many TikTok influencers hyperlink their different social media profiles of their TikTok bio. So, should you don’t discover an e mail or web site listed on TikTok, strive wanting on their Instagram or YouTube account.
On Instagram, influencers typically present an e mail deal with below the contact part, making it simple to achieve out by way of e mail.
To search out an e mail on their YouTube channel, go to the “About” part and click on on “View e mail deal with”—easy as that!
In the event that they haven’t linked their different social media pages of their TikTok bio, you may seek for their username on platforms like Instagram or YouTube. Influencers usually use the identical username throughout their profiles, making it simple to find and join with them.
3. Look Them Up on LinkedIn
Strive looking for the influencer’s title on LinkedIn, or add “LinkedIn” to their title in a Google search, like “Bella Hadid LinkedIn.” Many influencers use LinkedIn to attach with manufacturers, so there is a good likelihood you’ll discover them there. In case you do, ship them a connection request with a short, participating message. Point out that you just’re all in favour of collaborating and add a contact of character to face out, as they doubtless get many invites.
One other strategy is to affix LinkedIn teams that match your area of interest. These teams may be superb for locating influencers, particularly in specialised fields, like solar energy. Have interaction with the group and construct pure connections with influencers earlier than reaching out. As a bonus, these teams could present precious insights into viewers preferences—a useful benefit in your advertising and marketing efforts.
4. Observe Them First
When you’ve recognized a TikTok influencer who aligns along with your model, begin by following them. Because you’re of their area of interest, there’s an opportunity they’ll comply with you again, which might provide you with entry to the DM characteristic.
This strategy may be particularly efficient with micro-influencers, who are inclined to have fewer notifications, so your comply with is extra more likely to get observed.
Professional Tip: Be sure your profile is full and has a couple of posts earlier than reaching out or following influencers—this helps keep away from coming throughout as a spam account.
5. Have interaction with Their Content material
Partaking with influencers’ content material remains to be the most effective methods to seize their consideration on social media. It could take extra time than different strategies, but it surely helps construct a real connection.
Begin by liking and commenting on a couple of of their posts to indicate you’re genuinely all in favour of their content material. Simply keep away from overdoing it! When you’ve established a connection, you may point out a possible collaboration. If in case you have a marketing campaign that fits their fashion, allow them to know.
6. Strive an Influencer Market
In addition to TikTok’s official market, platforms like SocialBook supply simple methods to seek out and join with influencers. Many influencers on these marketplaces are accessible even with small budgets.
You may search by area of interest and set follower depend preferences, viewing full influencer profiles. Whenever you’re prepared, ship them a suggestion instantly via the platform!
So, there you’ve gotten it—six methods to achieve out to TikTok influencers. Now for the million-dollar query…
Is Working an Influencer Advertising Marketing campaign on TikTok Price It?
Completely! TikTok is likely one of the most influential platforms at the moment, and its recognition continues to soar. There are quite a few examples of profitable influencer advertising and marketing campaigns on TikTok that spotlight the platform’s immense potential.
The brief video format, mixed with the platform’s extremely visible nature, makes TikTok an excellent atmosphere for influencer advertising and marketing. You may successfully showcase your services or products whereas gaining publicity to hundreds of potential clients, particularly when collaborating with influencers.
So, plan your advertising and marketing marketing campaign, attain out to TikTok influencers, and get began!
By deciding on influencers who align along with your values and utilizing platforms like SocialBook for precious insights, you may create efficient campaigns that really resonate. Do not forget to make clear your aims and use related hashtags to boost your attain.
Embrace the potential of TikTok influencer advertising and marketing, and also you’ll not solely appeal to but additionally interact and retain a loyal buyer base, paving the best way in your model’s success within the digital panorama.
