In the event you’ve scrolled by way of TikTok or Instagram these days, you’ve most likely encountered Bobby Saputra—the sunglasses-wearing, yacht-hopping, self-proclaimed “inheritor to Asia’s seventh richest man” who flaunts a life so lavish it makes Loopy Wealthy Asians look low-key. However right here’s the twist: Bobby isn’t actual. He’s the brainchild of Ben Sumadiwiria, a 31-year-old Indonesian-German chef turned grasp troll who’s turned satire into social media gold. With over 1,000,000 followers hooked on his over-the-top antics, Bobby’s movies blur the road between outrageous fiction and relatable humour. This rising fame naturally led to all types of manufacturers lining as much as collaborate with him for influencer advertising and marketing in Singapore. From high-end trend to luxurious supercars, many corporations at the moment are drawn to the viral attraction of his on-line persona. However who’s the person behind the Rolex-clad persona? Let’s dive in.
1. Bobby’s “Billionaire” Life is a Center-Class Lie
Bobby Saputra could seem like a luxurious influencer who brags about personal jets and Aqua water empire connections, however Ben’s actual life is far more down-to-earth. Born in a small German city, he grew up in a gritty Berlin neighbourhood he calls “not for the faint-hearted.” His dad’s a health care provider, his mother ran a restaurant, and Ben himself as soon as lived in his mother’s condo with “barely 10 pairs of sneakers.” The irony? His viral character mocks the identical ultra-rich Chinese language Indonesian circles he as soon as discovered baffling. “The place’s your Ferrari?” individuals used to ask him. Now, he’s pretending to personal three.
2. He Faked His Manner Into the Ambani Marriage ceremony
Do not forget that video of Bobby partying on the $600 million Ambani wedding ceremony in July 2024? The reality is that he was by no means there. Ben spliced clips of himself dancing at a buddy’s wedding ceremony with inventory footage of the particular occasion. The consequence? A viral masterpiece that fooled hundreds of thousands—and celebrities—into pondering he’d rubbed shoulders with Indian billionaire Mukesh Ambani. The video raked in over 10 million views throughout platforms, proving you don’t want a golden invite to crash the web’s largest events.
3. He’s Cooked for Adele, Akon, and a Nation’s President
Earlier than Bobby Saputra went viral, Ben was a globetrotting chef with a résumé wilder than his TikTok persona. He’s whipped up meals for Adele, Akon, and Led Zeppelin’s Jimmy Web page, served as Etihad Airways’ in-flight govt chef, and even cooked for East Timor’s President José Ramos-Horta. Nowadays, he merges his two worlds: internet hosting unique eating occasions (streamed to hundreds of thousands) the place he plates haute delicacies as Bobby. This makes Ben an important candidate not only for KOL advertising and marketing concerning the finer issues in life but additionally for connoisseur experiences that bear his stamp of approval.
4. He As soon as Went Briefly Deaf for Clout
Lengthy earlier than Bobby, Ben was a meals vlogger who’d do something for views. In 2016, he filmed himself consuming Jakarta’s notorious “Dying Noodles,” loaded with 100 chook’s eye chillies. The warmth was so intense that he went deaf for half-hour—however the stunt landed him in The Every day Mail and went viral globally. His takeaway? “I didn’t need to pay for my meals. So I believed, ‘Let’s get meals at no cost by speaking about them.’” A real hustler at coronary heart.
5. Bobby Was Born as a Joke About His Personal Identification
Ben grew up in Germany and London, clueless about his Chinese language Indonesian roots. When he lastly visited Indonesia as an grownup, he was shocked by the wealth and cultural quirks of the group. Bobby began as a joke: “What if I have been so Chinese language Indonesian wealthy that I ate at fancy eating places day by day?” The character—a clueless, flex-happy inheritor—was his manner of poking enjoyable at stereotypes whereas studying about his heritage. Seems, taking part in a “dumb” billionaire requires critical smarts.
6. Bobby’s Secret to Viral Success? Genuine Collaboration
In an interview with GetKobe, Ben revealed that going viral isn’t nearly making eye-catching content material—it’s about fostering real partnerships between manufacturers and creators. In response to him, the best collaborations occur when manufacturers belief creators to inform tales in their very own distinctive manner, permitting messages to actually join with audiences.
Bobby’s strategy to viral success extends past attention-grabbing content material—he understands the significance of brand-creator relationships. He believes that essentially the most impactful collaborations occur when manufacturers permit creators to specific themselves authentically, leading to content material that feels pure and resonates deeply with audiences, somewhat than coming throughout as pressured or overly scripted.
Conclusion
Bobby Saputra may be the web’s favorite fictional billionaire, however Ben Sumadiwiria is the true deal: a chef, storyteller, and social media savant who is aware of the best way to stir the pot (each actually and figuratively). Whether or not he’s faking yacht events or serving caviar to celebs, Ben’s genius lies in protecting us guessing: Is that this man for actual? Spoiler: He’s not. And that’s precisely why we will’t look away.
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Picture Credit score: @supercoolben
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