Ever needed to tune into local weather information however didn’t like to listen to simply unhealthy information? For Qiyun Woo—aka @theweirdandwild—the reply lies in color, creativity, and group. Identified for her vibrant comics, quirky characters, and refreshingly approachable local weather content material, Qiyun has carved out a singular area the place artwork meets environmental activism.
A Singaporean environmentalist, illustrator, and podcast host, Qiyun doesn’t simply elevate consciousness—she makes sustainability enjoyable. Her content material breaks down complicated local weather matters in a manner that’s accessible and fascinating, serving to individuals higher perceive the world round them (and what they’ll do to guard it).
Within the saturated world of influencer advertising and KOL advertising in Singapore, Qiyun stands out by being completely herself: a bit of bizarre, a bit of wild, and completely inspiring. Listed here are 5 info that show it.
1. She’s Mainly the Steve Irwin of Local weather Artwork
When Steve Irwin, the legendary Australian wildlife educator and TV persona, handed away, nine-year-old Qiyun was devastated. However his ardour sparked one thing in her—a deep appreciation for nature and the residing issues inside it, even the “much less cuddly” elements of it. As an illustration, she admits that crocodiles usually are not probably the most charismatic animals in her eyes, however Steve’s distinctive manner of introducing such creatures to everybody made her extremely excited. In the present day, she’s doing for the setting what Steve did for reptiles: making individuals care by way of enthusiasm and storytelling.
2. She Turned an Artist by Accident (And Nailed It)
Qiyun by no means deliberate to be an illustrator. However at 21, she doodled on a brand new pill, and increase—The Bizarre and Wild was born. Her secret sauce? Minimalist characters. Neglect hyperrealistic drawings or aesthetic overload. Qiyun’s characters are delightfully easy—mainly blobs with limbs and googly eyes. Why? As a result of she didn’t need the characters to distract from the message.
The consequence? Relatable, humorous, and immediately recognisable guides that stroll followers by way of eco-friendly habits and breaking environmental information. This quirky, low-pressure fashion isn’t simply cute—it’s a genius influencer advertising technique. By conserving visuals easy, she pumps out content material quick, making local weather activism accessible to everybody.
3. She Hosts a Podcast Referred to as Local weather Cheesecake
When she’s not drawing, Qiyun dishes out “candy, digestible” local weather chats on her podcast, Local weather Cheesecake. Friends geek out over every part from the reproductive habits of dung beetles to why chickens are inflicting a world disaster. It’s bizarre, wild, and proof that sustainability doesn’t must take itself too significantly.
4. She’s Preventing for Singapore’s Hidden Wilderness
Singapore might seem like a concrete jungle, but it surely’s misplaced 40% of its biodiversity in 200 years. Qiyun makes use of her platform to highlight clashes between city sprawl and nature, like saving forests vs. constructing housing. Her comics flip native points into world conversations, reminding followers that even cities have wild hearts price defending.
5. She’s an “Imperfect Environmentalist”
Qiyun retains it actual: she admits to eco-hypocrisy (hey, occasional plastic use!) and burnout from doomscrolling local weather disasters. “I’ve to stability pressing posts with hopeful ones,” she says. However that’s why her viewers loves her—she’s not a saint, only a human navigating an unsustainable world whereas pushing for change.
Conclusion
Qiyun Woo isn’t simply one other creator—she’s a group builder, a hype lady for nature, and a grasp of creating the mundane magnificent. Between her BBC 100 Ladies recognition and her 20K-strong follower squad, her affect is simple. However ask her, and she or he’ll credit score her assist system: buddies who share her posts, household who drive her to occasions, and followers who geek out over thrift shops. In a world that usually feels chaotic, The Bizarre and Wild is a reminder that creativity, not perfection, would possibly simply save the planet.
Interested by partnering up with influencers like Qiyun Woo? GetKobe thrives on matching manufacturers with influencers who don’t simply promote—they encourage. Our staff digs deep to seek out voices that mirror your mission, whether or not you’re an indie skincare startup or a world tech large. Prepared to rework passive scrollers into passionate advocates? Attain out now—let’s create inventive influencer advertising campaigns that don’t simply pattern, however endure.
Picture Credit score: @theweirdandwild
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