Let’s be actual: Instagram is usually a dumpster fireplace, but it surely’s additionally a goldmine for inspiration—particularly while you’re knee-deep in diapers and determined for proof that “trendy mum” isn’t an oxymoron. Motherhood transforms the whole lot, out of your physique to your priorities, and all of a sudden, your pre-baby wardrobe of sky-high heels appears like relics from one other life.
Books? Useful. However watching actual mums rock college runs in sneakers and assertion coats? That’s the stuff. Social media serves up uncooked, relatable glimpses into trendy parenting—no airbrushing required. These girls aren’t simply surviving; they’re thriving, merging #OOTDs with snack-time chaos. They’ve mastered the artwork of protecting their spark alive whereas elevating tiny people, proving you’ll be able to love each your children and your shoe assortment.
From nursery decor inspo to postpartum glow-ups, these mum influencers are rewriting the parenting playbook. Whether or not you simply want a method pick-me-up otherwise you’re after influencer advertising and marketing gold, listed below are 10 Singaporean mums serving seems, laughs, and life hacks.
1. Melissa Celestine Koh (@melissackoh) – 281K followers
Melissa Celestine Koh is the Singaporean mum who makes “having all of it” look achievable (and stylish AF). Her feed? A curated mix of household snapshots, polished outfits, and actual discuss mum life. Whether or not she’s sharing stress-busting hacks or styling midi clothes for playground responsibility, Melissa balances aspirational vibes with down-to-earth appeal. As a seasoned participant in KOL advertising and marketing in Singapore, she companions with manufacturers that align together with her ethos—assume sensible parenting instruments and luxe-but-wearable style. Past the ’gram, she’s an entrepreneur proving that motherhood and ambition can coexist flawlessly. Professional tip: Examine her Tales for genius “mumiform” concepts (learn: elevated leggings-and-blazer combos) that work for Zoom calls and diaper adjustments.
2. Mongchin Yeoh (@mongabong) – 316K followers
Mongchin’s magic lies in her authenticity. A magnificence guru turned mumfluencer, she serves up make-up tutorials between college pickup traces and trustworthy takes on postpartum health. Her secret sauce? Relatability. Whether or not she’s raving a few $20 serum or juggling toddler tantrums, Mongchin’s content material appears like catching up together with your most trustworthy good friend. Comply with her for unfiltered motherhood moments and tips about wanting glam even while you’re working on three hours of sleep.
3. Naomi Neo (@naomineo) – 996K followers
Naomi’s the OG Singaporean influencer who’s mastered the pivot from way of life running a blog to mum content material. With practically 1,000,000 followers, she shares the whole lot—from diaper blowouts to launching her magnificence model, Empath. Her genius? Turning mundane mum moments into viral gold. Naomi’s mix of humour and vulnerability makes her a powerhouse within the influencer scene, partnering with family-friendly manufacturers whereas protecting it actual about work-life stability. Her feed is equal components child giggles, skincare routines, and reminders that it’s okay to not have all of it found out. Don’t miss her “Mum vs. Toddler” sequence—it’s pure chaos (and solidarity).
4. Bertilla Wong (@bertillawong) – 37.5K followers
Bertilla’s the queen of “mumpreneur” fashion. Co-founder of native label The Closet Lover, she began her model as a pupil aspect hustle and grew it right into a style staple. Her Instagram feed is a mixture of easy outfits, wellness suggestions, and cheeky snaps of her son “Little Bun.” Bertilla’s strategy to advertising and marketing is delicate however savvy—she weaves model collabs into her each day life, whether or not she’s reviewing strollers or styling her personal designs. Comply with her for capsule wardrobe hacks and mum-and-me matching units that even dads will steal.
5. Debbie (@debbwie) – 482K followers
Debbie’s feed is a serotonin increase—assume tropical holidays, daring prints, and her kiddo photobombing mirror selfies. She’s proof that motherhood doesn’t imply ditching your private fashion. As a rising star within the on-line area, Debbie companions with journey and style manufacturers to showcase jet-setting with children (sure, it’s doable).
6. Andrea Chong (@dreachong) – 309K followers
Andrea’s the definition of a multi-hyphenate: taekwondo black belt, scuba diver, and founding father of style label GOOD ADDI+ION. Her Instagram serves runway-worthy seems alongside mum-life snapshots, making excessive style really feel accessible. Andrea additionally bridges luxurious manufacturers and on a regular basis mums together with her DC Edit platform. Comply with her for pattern forecasts and proof which you could slay boardrooms and child showers.
7. Midi (@midiforreal) – 386K followers
Midi’s the mumfluencer who retains it actual. From postpartum rants to journey hacks with toddler Jojo, her content material is equal components chaotic and heartwarming. Her tip? “Child spam is cute, however boundaries are cooler.” Current win: A viral reel about surviving flights with toddlers utilizing nothing however stickers and sheer willpower. Comply with her for laughs, relatable fails, and the occasional make-up tutorial filmed throughout naptime jail.
8. Jasmine (@jasminelhr) – 136K followers
Jasmine’s feed is a masterclass in polished mum aesthetics. Assume curated journey diaries, designer totes doubling as diaper luggage, and skincare routines squeezed into naptimes. Her collaborations with luxurious manufacturers spotlight her knack for influencer advertising and marketing—proving that motherhood could be each glam and real. Current flex: A Parisian-themed celebration for her little one which had us questioning our Pinterest expertise. Professional tip: Her “10-minute glam” routine makes use of multitasking merchandise even sleep-deprived mums can deal with.
9. Liz (@kylolizy) – 89.1K followers
Liz’s journey—from marriage to motherhood to navigating co-parenting—is a rollercoaster she shares with uncooked honesty. Her “postpartum glow-up” content material resonates with mums rebuilding their identities, and her partnerships with wellness manufacturers mix seamlessly into her narrative. A lesson in resilience (and killer athleisure). She’s now documenting her twin being pregnant with humour and beauty, proving life’s plot twists could be styled flawlessly. Don’t miss her “Single Mum Period” playlist—equal components empowerment and catharsis.
10. Nicole Low (@nicolekittykatx) – 267K followers
Nicole’s the Google strategist by day, luxe fashionista by night time. Her feed mixes boardroom blazers, journey diaries, and candy snaps of child Scott, bridging company savvy and mum life and exhibiting you’ll be able to crush deadlines and playdates. Comply with her for productiveness hacks and proof that “mum guilt” doesn’t personal her closet.
Conclusion
Motherhood may be messy, however fashion doesn’t need to be. These influencers remind us that elevating children and rocking traits aren’t mutually unique—they’re simply higher with espresso and dry shampoo. Hit observe, and thank us later.
Need your model to face out on the earth of fashion-forward mums? GetKobe makes it straightforward to collaborate with trendy, influential mum influencers who know how one can join with trendy households. From on a regular basis magnificence to elevated necessities, we match you with trendsetters who can authentically showcase your model. Let’s make your subsequent marketing campaign a runway success—join with GetKobe at present.
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