Singapore’s meals scene is a vibrant melting pot of cultures, flavours, and unforgettable eating experiences—and on the coronary heart of all of it are the meals influencers and bloggers who carry it to life. From hidden hawker gems to the trendiest new openings, these tastemakers flip on a regular basis meals into crave-worthy discoveries. With their mouthwatering content material and sharp eye for what’s trending, they’re not simply sharing the place to eat—they’re driving conversations, shaping meals tradition, and taking part in a key function in KOL advertising.
Should you’re searching for your subsequent nice chew or need to elevate your model’s presence within the F&B world, these 10 meals influencers and bloggers in Singapore are those to look at.
1. Seth Lui (@sethluicious) – 227K Followers
Seth Liu, higher recognized by his Instagram deal with @sethluicious, is a standout in Singapore’s meals running a blog scene. With a loyal following of 227K, he’s constructed a status for capturing the soul of the town’s culinary panorama—one scrumptious put up at a time. From humble hawker fare to elegant tremendous eating, Seth’s feed is a visible feast of high-quality images and considerate evaluations that carry every dish to life. His capacity to showcase each flavour and ambiance makes @sethluicious a go-to account for anybody hungry to discover Singapore’s vibrant meals tradition.
2. Christine A.D (@foodirectory.sg) – 101K Followers
Christine A.D., the voice behind @foodirectory.sg, has carved out a distinct segment as one in every of Singapore’s go-to meals guides. With over 101K followers, her account serves as a vibrant listing of the town’s numerous eating scene—that includes all the things from mouthwatering road meals to elegant restaurant fare. Christine’s crisp images and detailed evaluations seize not simply the dishes, however the full eating expertise. Her ardour for meals and knack for uncovering hidden gems make @foodirectory.sg a necessary observe for anybody desirous to discover what Singapore has to supply, one chew at a time.
3. Derrick Tan (@sgfoodonfoot) – 79K Followers
Derrick Tan, the creator of @sgfoodonfoot, brings a refreshingly down-to-earth voice to Singapore’s meals scene. With 79K followers, his account stands out for its sincere evaluations, approachable tone, and give attention to accessible eats—usually spotlighting hidden gems conveniently situated close to MRT stations. Derrick’s knack for storytelling and his real love for good meals (with out the frills) have made him the social media influencer in Singapore to observe for on a regular basis foodies in search of scrumptious, no-fuss suggestions.
4. Chef Bob (@chefbob.sg) – 109K followers
Shahrizal Salleh, popularly often known as Chef Bob, is a widely known Singaporean chef, meals and journey content material creator, and entrepreneur. He’s well-known for his participating cooking exhibits, travelogues, and widespread YouTube channel. Past sharing scrumptious recipes, Chef Bob is the founding father of Bobmi, an F&B enterprise specialising in Indonesian-style noodles. His inspiring weight reduction journey—shedding 95kg in two years—provides a robust private contact to his content material, motivating followers to embrace more healthy life alongside nice meals.
5. Aiken Chia (@aikenchia) – 164K Followers
Aiken Chia has captured the eye of 164K followers together with his energetic presence and daring, eye-catching content material. His feed is a dynamic mixture of trending hotspots and beloved native favourites, all delivered together with his signature aptitude and persona. From vibrant meals visuals to witty commentary, Aiken brings each eating expertise to life in a method that’s each entertaining and informative.
6. Yong Wei Kai (@sgcafehopping) – 70.3K Followers
Should you’re a fan of espresso, brunch, and superbly curated café areas, @sgcafehopping by Yong Wei Kai is your go-to information. With 70.3K followers, Yong has made it his mission to uncover Singapore’s most charming cafés—spotlighting artisanal brews, decadent pastries, and alluring interiors. His content material just isn’t solely visually beautiful but additionally wealthy intimately, capturing the complete café expertise from cup to atmosphere. With a eager eye for aesthetics and a deep appreciation for café tradition, Yong’s account is a must-follow for café lovers and weekend explorers alike.
7. Mark Ong (@makoeats) – 42.1K Followers
Mark Ong, the face behind @makoeats, serves up a vibrant mixture of mouthwatering meals images and sincere, down-to-earth evaluations to his 42.1K followers. His feed is a visible celebration of each beloved native eats and thrilling worldwide finds—superbly shot and thoughtfully curated. Mark’s approachable tone and real enthusiasm make his content material each relatable and informative, serving to meals lovers uncover all the things from comforting classics to daring new flavours.
8. Clara (@explodingbelly) – 112K Followers
Clara, the inventive drive behind @explodingbelly, brings vibrant power and a contemporary perspective to Singapore’s meals running a blog scene. With 112K followers, her vigorous and vibrant posts showcase all the things from the most well liked new eateries to cherished native favourites. Clara’s enthusiastic and detailed evaluations transcend the plate, capturing the complete vibe of every eating expertise. Her ardour and authenticity make @explodingbelly a must-follow for anybody desirous to uncover thrilling culinary adventures throughout the town.
9. Maureen Ow (@misstamchiak) – 225K Followers
Maureen Ow, broadly often known as @misstamchiak, stands out as one of many prime meals bloggers in Singapore with a formidable following of 225K. Famend for her thorough and well-researched evaluations, Maureen covers all the things from beloved road meals stalls to upscale eating experiences. Her skilled method and detailed insights supply a deep dive into Singapore’s wealthy and numerous meals scene. As one of the crucial revered voices amongst meals bloggers in Singapore, her account is crucial for anybody critical about discovering the town’s culinary gems.
10. Dr Leslie Tay (@ieatishootipost) – 175K Followers
Dr Leslie Tay, the face behind @ieatishootipost, is likely one of the most revered meals influencers in Singapore with a devoted following of 175K. Recognized for his in-depth evaluations and deep information of native delicacies, Dr Tay showcases an ideal mix of conventional favourites and fashionable eating experiences. His detailed insights and real ardour for Singapore’s meals tradition make his account a useful useful resource for anybody seeking to discover the town’s culinary panorama by way of the eyes of one of many prime meals influencers in Singapore.
Conclusion
Following these prime meals influencers and bloggers in Singapore is one of the best ways to remain impressed and within the know in regards to the vibrant and ever-evolving native meals scene. With their distinctive views and charming content material, they carry all the things from hidden native gems to upscale connoisseur experiences proper to your feed.
For manufacturers desirous to faucet into the facility of KOL advertising, GetKobe gives a strong influencer advertising platform that connects you with influencers throughout all tiers, serving to you amplify your model’s attain and influence.
Get in contact with GetKobe right now to find how we are able to help your advertising objectives and make an actual splash in Singapore’s dynamic meals trade!
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