What Is a Splash Web page? Ideas, Examples, and Finest Practices (2025)

A splash web page is a particular welcome display screen you show to web site guests after they first land in your web site. The web page would usually make some type of announcement associated to your model or merchandise.

Splash pages play an attention-grabbing position in trendy digital advertising methods. Whereas some of us use it to advertise particular provides and reductions, others use it to seize key particulars of their web site guests.

No matter manner you employ them, splash pages can add to the consumer expertise or harm it relying on how they’re carried out. As we’ve talked about, these screens seem very first thing when a consumer lands in your web site. Meaning if the web page will not be accurately displayed, it could actually cease customers from ever interacting together with your website.

You don’t need that.

So, on this article, we’ll present you easy methods to construct a high-converting splash web page to perform your objectives. However let’s begin initially.

What’s a splash web page?

A splash web page or splash display screen is a particular web page that seems on the forefront of your web site, displayed as an overlay or pop-up on prime of your website. 

A splash web page is normally deployed on the house display screen to focus on customers simply touchdown in your web site. Nevertheless, they will also be included on different particular pages inside your website.

The purpose of the splash web page is to attract consideration to particular information or components associated to your corporation or merchandise.

For instance, you should utilize a splash web page to show a particular time-sensitive supply. This is able to be the very first thing customers see after they land in your website. 

You would additionally use these pages for lead era.

For instance, if your corporation has simply launched a brand new report or examine, you may use the splash web page to advertise the report and ask customers to submit their e mail addresses to obtain it. 

Nevertheless, splash pages are usually not only for marketing-related capabilities. Some manufacturers additionally use them to make sure compliance with sure laws. For instance, it’s not unusual to go to sure web sites, and the very first thing you see is a web page asking to your age. This occurs lots within the e-cig trade, for instance. 

The manufacturers on this trade use splash pages to make sure solely legally permitted of us land on their web site. 

Subsequent, let’s take a look at why you would possibly need to create and deploy splash pages in your website.

Why create a splash web page?

Splash pages are tremendous helpful for numerous causes. However listed here are the highest 5 the explanation why most entrepreneurs use them.

Sturdy branding and promotion

Splash pages could be an efficient option to showcase your model values and story. 

For instance, you should utilize this web page to greet guests and inform your model story by a fascinating video out of your founder. 

And in case you’re a non-profit group or in an analogous trade, you may use these pages to showcase your work. 

Equally, for-profit manufacturers can use splash pages to advertise their greatest gross sales. A well-designed splash web page would assist seize your guests’ consideration and ensure they’re conscious of ongoing promotions and low cost codes.

Permits regional concentrating on

One of the intelligent methods to make use of splash pages is to facilitate regional and even language concentrating on. This can be a fashionable approach utilized by world manufacturers. 

To make sure a pleasing consumer expertise, manufacturers like Shiseido ask website guests to pick their area and most popular language. 

The manufacturers will then use the submitted data to ship a tailor-made consumer expertise. For instance, eCommerce manufacturers would use that data to indicate related currencies and acceptable transport schedules. 

Some manufacturers would additionally use that data to indicate a translated model of the web site to match the consumer’s most popular language.  

Enhances the consumer expertise

Splash pages improve the consumer expertise in many various methods. We simply demonstrated how some manufacturers are utilizing these pages to establish the consumer’s area and use that data to show merchandise in related currencies and languages.

These little particulars improve the purchasing expertise by guaranteeing customers wouldn’t have to start out scratching their heads attempting to transform currencies or perceive the default language in your web site. This will simply lead to extra conversions and gross sales to your model. 

In truth, analysis exhibits that 76% of shoppers desire looking for merchandise of their native language. 

Authorized compliance

Splash pages are the most effective methods to make sure authorized compliance in case you’re in a extremely regulated trade.

Bear in mind, splash pages could be the very first thing customers see after they land in your web site. These pages can even overlay your entire internet web page, such that customers can’t see the content material behind them. As such, you should utilize it to confirm that customers meet the mandatory authorized necessities earlier than they see and work together with something in your web site.

Test this out:

This retailer makes use of an age verification splash web page and has disabled scrolling till customers verify their age. 

Efficient messaging

Splash pages are the simplest option to cross throughout a essential message. That is very true in case you go for an overlay splash web page that covers your web site. Even a well-designed pop-up can get the job completed. 

These pages seize each consumer’s consideration, providing you with a canvas to convey your message with none distractions.

You would use this to speak essential firm information or adjustments, for instance. 

Now, though splash pages could be tremendous efficient, we should level out that in addition they pose a number of risks. An important problem is {that a} poorly designed splash web page may harm the consumer’s expertise. 

Customers won’t know easy methods to cancel the web page and entry the content material they’re inquisitive about. The consequence? This will improve bounce charges and harm your backside line. 

Larger web site bounce charges may additionally ship detrimental indicators to search engines like google like Google, which can have an effect on your search engine optimization and natural rankings. Meaning even much less site visitors for you. As you see, this will create a cascading impact the place one problem leads to extra issues. We’ll present you easy methods to keep away from this by nailing your splash web page design.

Splash web page vs touchdown web page?

Is a splash web page and a touchdown web page the identical factor? No, it’s not. 

A typical splash web page is an overlay or pop-up above your essential homepage or one other web page in your website. Alternatively, a touchdown web page is a standalone web page in your web site full with a singular URL. 

Splash pages and touchdown pages additionally are likely to have totally different objectives. Most splash pages are used to speak a selected message shortly, so that they have only a few components. The content material tends to be transient and centered.

In the meantime, touchdown pages are created to help particular advertising campaigns. These pages will also be extra detailed with pretty in depth content material across the marketing campaign objectives. It may even have a number of CTAs all through the web page, relying on how lengthy the touchdown web page is. 

Tricks to create a splash web page

You now know why it’s actually essential that you just get your web site splash web page design on level. The excellent news is that one of the best touchdown web page builders that help splash web page creation already observe one of the best practices.  

Nonetheless, you could observe these greatest practices when making a customized splash web page. 

1. Embrace eye-catching visuals + compelling CTA

A splash web page will give your website guests their first impression of your model. You need this to be a very good impression. 

Subsequently, embrace high-quality visuals that align with the first purpose of the splash web page. That is particularly essential for splash web page use circumstances, like selling your model and gross sales. 

And also you’re not simply restricted to nonetheless photos. You may also add a video.

Be sure there’s a transparent and compelling name to motion alongside the visuals. Since splash pages are typically small, you’ll be restricted to just one CTA button. You will need to, subsequently, make it rely. 

Use motion phrases associated to the purpose of the splash web page. You additionally have to observe different CTA design greatest practices, like utilizing contrasting colours to ensure it stands out. 

2. Add transient however value-packed content material

The splash web page content material should be concise. Bear in mind, customers don’t count on to come across a splash web page. They’ve clicked a hyperlink that goes to a selected web page. It’s the content material on that web page they’re inquisitive about.

Meaning a splash web page normally stands of their manner. That’s why you don’t need it to be any extra annoying than it must be. So, go straight to the purpose and point out the information or announcement the consumer wants to pay attention to earlier than they proceed to the web page they’re truly inquisitive about.

Just a few sentences (3-5 sentences) accompanied by a transparent name to motion and a few partaking visuals must be sufficient. One thing just like what Shiseido did right here. 

3. Optimize for cellular

You in all probability already know the way important it’s to construct mobile-friendly web sites in 2025. Nevertheless, we are able to’t emphasise sufficient simply how essential it’s to have an equally mobile-friendly splash web page. 

Remember that these pages can cowl a complete web page. With nearly all of web site visitors coming from cellular units, you need to make it possible for these customers can navigate and cancel the splash web page with ease. 

So, be sure that the overlay window or pop-up you employ is responsive and simple to navigate on cellular units. Additionally, because you need the splash web page to attain its objectives, be sure that the dimensions of your CTA button, enter area, and pictures is completely seen and simple to work together with on cellular units.   

4. Embrace a transparent exit possibility

That is maybe crucial factor you have to do when designing a splash web page. Customers shouldn’t be confused about easy methods to exit the web page. Meaning you want a transparent exit possibility completely seen for everybody interacting with the web page. 

Discover how seen the cancel button is on the highest proper nook (the place customers will count on to see the cancel possibility) of this pop-up splash web page from Drake Waterfowl? 

A transparent exit plan makes certain that website guests don’t fail to perform their major objectives as a result of a splash web page stands of their manner. 

5. Conduct in depth testing earlier than launch

Lastly, take a look at your splash web page extensively earlier than launching it. Be sure the web page renders accurately, the CTA buttons are clear on all units, the copy is okay, your photos are completely sized, and the exit possibility is clear to the customers.

Your work doesn’t finish after launch, both. Monitor the efficiency of your splash web page. How many individuals are literally doing what the splash web page asks for? Has the web page impacted your web site’s bounce charges? When you have a type area, how many individuals fill out and submit the shape? 

Use these metrics to find out if the splash web page is hitting its purpose and whether or not it has affected the efficiency of your web site. 

Inspiring splash web page examples

Listed here are two inspiring examples of splash pages. 

Instance 1: H&M 

H&M is a well-liked world retailer. Whenever you go to their website, the very first thing they do is show a splash web page asking you about your area.

Let’s assume you’re visiting the shop from France. If you choose that area, you’ll obtain a French model of the H&M web site. This model is even translated into French.

Not solely that, however the pricing can also be transformed into euros, and product particulars are coated in French.

This is a wonderful instance of how a model may use splash pages to ship tailor-made consumer experiences. It’s an important technique for any model with a world presence.    

Instance 2: Gimme Some Oven

Gimme Some Oven makes use of its splash web page for lead era functions. The pop-up is displayed virtually instantly after touchdown on the web page. The copy can also be quite simple. You get some fast dinner recipes delivered proper to your inbox; simply share your e mail tackle. 

Customers can cancel the splash web page by clicking the X exit hyperlink on the prime proper nook of the pop-up or by merely clicking anyplace outdoors the pop-up.

In closing

Splash pages have many various use circumstances, as you’ve seen above. You need to use them for advertising functions, like displaying low cost codes and capturing e mail addresses. 

You may also use them to know your prospects higher and ship a custom-made consumer expertise. 

In some industries, a splash web page may help you guarantee authorized compliance by one thing like an age verification splash web page that confirms a customer’s age earlier than they’ll entry your website. 

No matter manner you determine to make use of them, be sure that to observe the information and greatest practices we’ve coated above to create an efficient splash web page that doesn’t take away from the consumer expertise however provides to it.