Key takeaways ✨
Electronic mail ROI is between 10:1 and 36:1 for many firms, adopted by 36:1 and 50:1.Buyer engagement emails, promotional emails, and newsletters drive the best ROI.Litmus boosts e-mail ROI by means of participating personalization, straightforward testing, actionable analytics, and extra.
Electronic mail advertising and marketing continues to be unmatched on the subject of the return on funding (ROI) it drives. In actual fact, 35% of firms see a whopping $10-$36 for each $1 spent.
Is there something you are able to do to drive an excellent larger return? Completely. And we compiled and analyzed that knowledge from almost 500 advertising and marketing professionals to provide the insights into these actions. Try the highlights under.
Desk of contents
Skip to the transcript.
Calculate your lacking e-mail ROI
How a lot advertising and marketing income are you lacking out on? Use our free ROI Calculator to see how a lot email-driven income you’re leaving on the desk.
Be taught extra
Transcript: The ROI of Electronic mail Advertising and marketing
Electronic mail constantly delivers the most effective advertising and marketing ROI, however what drives these nice outcomes? We set off to study simply that.
Electronic mail ROI continues to be excessive
In response to the State of Electronic mail report 2025, for each $1 advertising and marketing leaders spend on e-mail advertising and marketing:
35% obtain $10-$36 in return30% obtain $36-50 in return5% obtain greater than $50 in return
21% of promoting leaders don’t measure ROI, which is down from 36% in 2023.
What kind of e-mail drives the best ROI per trade?
B2B: Buyer engagement emailsB2C: Promotional emailsD2C: NewslettersCompanies {and professional} providers: NewslettersTech: Buyer engagement emailsRetail: Promotional emails
How firms measure e-mail advertising and marketing’s contribution to general enterprise objectives
30% analyze model consciousness metrics36% use multi-channel attribution fashions to measure e-mail advertising and marketing’s position39% assess e-mail’s influence on buyer retention or loyalty41% direct income attribution to e-mail advertising and marketing campaigns44% advertising and marketing certified leads (MQLs) and/ or conversion charges from advertising and marketing emails59% analyze buyer engagement metrics (e.g. opens, click on by means of charge (CTR), bounce charges, and so on.)
ROI by trade
Media, publishing, occasions, sports activities, & leisure: 32:1Software program & expertise: 36:1Advertising and marketing, PR, & promoting company: 42:1Retail, ecommerce, & client items: 45:1
These insights are derived from Litmus’ 2020 State of Electronic mail Survey of greater than 2,000 advertising and marketing professionals worldwide.
Methods to extend e-mail ROI
How are you going to get much more from the almighty e-mail greenback? Listed below are the methods confirmed to extend ROI of e-mail advertising and marketing:
How Litmus boosts your e-mail ROI
Litmus is designed to empower your group to ship simpler, on-brand emails at scale. The excellent news? Manufacturers that work with Litmus see optimistic outcomes.
Litmus Personalize helps you ship related, participating content material that your subscribers will love. Litmus Electronic mail Previews eradicate e-mail errors so subscribers have an amazing expertise, each time. Litmus Spam Testing catches errors and helps you repair them earlier than they trigger your e-mail to land in spam—and generate no ROI.Litmus Electronic mail Analytics helps entrepreneurs perceive precisely what’s work and what’s not. In actual fact, manufacturers that use Litmus Electronic mail Analytics obtain a 43% larger ROI than those who don’t.
Extra insights to extend your e-mail ROI are ready for you
Get a extra in-depth take a look at what impacts e-mail ROI in our CMO’s Information to Electronic mail Advertising and marketing ROI.
The place did we get all this knowledge? These insights are derived from Litmus’ 2025 State of Electronic mail Survey of almost 500 advertising and marketing professionals worldwide.
Transcend opens and clicks
Manufacturers that use Litmus Electronic mail Analytics see a 43% larger ROI than those who don’t. See what you’re lacking. Be taught extra.
Begin a free trial
Initially revealed on January 9, 2022
Lindsey is a Sr. Content material Advertising and marketing Supervisor at Litmus.
