An order affirmation e mail is a vital transactional e mail that confirms a buyer’s order has been positioned efficiently. This e mail sometimes shares vital particulars like an order abstract and generally, an bill or receipt.
Order affirmation emails are extremely essential to your retailer’s clean operations. They preserve your prospects within the know and cease them from overwhelming your buyer assist group with queries associated to their purchases.
A well-executed affirmation e mail technique can even assist your brand-building efforts and doubtlessly enhance gross sales by way of cross-selling and upselling. However on the identical time, there are some GDPR and CCPA laws you want to remember when writing your order affirmation e mail.
This text will share 11 inspiring order affirmation emails together with the most effective practices and laws you will need to observe to get probably the most out of those campaigns.
Remodel your order confirmations into gross sales
Uncover easy methods to create order affirmation emails that not solely reassure prospects but additionally drive further gross sales by way of strategic cross-selling and model constructing. Study from 11 inspiring examples and greatest practices.
What’s an order affirmation e mail?
An order affirmation e mail is an e mail despatched to a buyer instantly after they’ve positioned an order. The e-mail confirms that your retailer has acquired and is processing the order.
An order affirmation e mail is among the varied e mail campaigns referred to as transactional emails. These emails are triggered by prospects’ actions in your retailer. For instance, the order affirmation e mail is distributed as soon as the client has accomplished their buy and your retailer has processed their cost.
The affirmation e mail serves as proof of buy. It’s the equal of the receipt you’d sometimes obtain after shopping for one thing at a brick-and-mortar retailer. The e-mail permits your on-line prospects to view the gadgets they’ve bought, the quantity charged, and the anticipated supply date.
Right here’s a pleasant instance of an order affirmation e mail.
Order affirmation emails are extraordinarily vital as a result of they:
1. Reassure prospects
Not like a brick-and-mortar retailer, the place prospects purchase one thing and stroll out with it, on-line purchases have a vital hole between the client inserting an order and receiving their gadgets. Clients might expertise uncertainty throughout this era, which is why dependable communication is so very important.
Order affirmation emails are deployed instantly after the client has positioned their order. These emails instill belief and do away with nervousness by giving internet buyers a abstract of their order and a timeframe for when their order can be fulfilled. It boosts buyer satisfaction and may also help you get extra optimistic product critiques.
2. Drive engagement
Clients count on order affirmation emails. They need to see that your retailer captured the right gadgets. They need to understand how a lot they have been charged, a digital receipt, and after they can count on the gadgets to reach at their doorstep.
As such, these emails see excessive engagement charges. This is the reason good entrepreneurs use these emails to bolster their model story.
As you’ll see within the buy affirmation e mail examples under, some manufacturers reap the benefits of the excessive engagement charges to gather buyer suggestions, ask prospects to observe their socials, and even promote different merchandise.
3. Guarantee compliance
In line with GDPR and CCPA laws, manufacturers are usually not required to acquire specific consent from prospects to ship them order affirmation emails. That’s as a result of these e mail confirmations are thought of essential for a corporation to satisfy its contractual obligations to the client.
Clients additionally count on receipts or invoices out of your retailer for tax functions. They’ll have to submit these paperwork when submitting their returns. In lots of circumstances, invoices are included within the order affirmation emails.
There may be some nuance to contemplate, nonetheless. We’ll speak extra about when consent is likely to be essential when sending transactional emails under.
4. Cut back buyer assist load
If a buyer doesn’t get clear particulars about their order inside a couple of minutes of inserting it, they’ll begin reaching out to your assist group. That is an pointless workload to your customer support group.
Affirmation emails, together with the follow-ups that verify transport and supply particulars, forestall that from taking place.
5. Current upselling and cross-selling alternatives
You can even use order-confirmation emails to upsell or cross-sell different gadgets in your retailer.
This is among the greatest methods to extend the common order worth. For instance, you’ll be able to ask prospects so as to add a complementary merchandise to their order inside a specified interval to have it shipped along with the confirmed order. Incentives like particular reductions can be utilized to spice up conversations.
You must know that after you begin selling gadgets in your order affirmation e mail, it turns into a advertising e mail underneath GDPR laws. As such, you’re anticipated to observe e mail advertising laws, like acquiring the client’s specific consent.
Given the grave significance of affirmation messages, these campaigns should be automated to make sure they’re delivered effectively. For that, you will have dependable e mail advertising automation instruments that assist transactional emails. These instruments should assure excessive deliverability to make sure that the emails attain the recipients’ inboxes (not the spam folder) with none delays.
Components of an order affirmation e mail
Here’s what to incorporate in an order affirmation e mail:
1. Order quantity
The order quantity is auto-generated by your system as soon as the order has been positioned. This distinctive identifier is essential for issues like buyer inquiries in case there is a matter with the order.
Ideally, the order monitoring quantity ought to be included within the e mail topic line and as soon as once more within the header of the e-mail physique.
2. Order abstract
That is the place the finer particulars of the order are included. The abstract offers a breakdown of the gadgets bought, together with their names, portions, photos, and costs of every merchandise.
The abstract can even embody the order date in addition to the scale and shade of the gadgets, the place relevant, e.g., if it’s an attire retailer.
3. Billing breakdown
The billing or value breakdown offers all the prices related to the order. You’ll have the whole for all of the gadgets purchased, transport prices, and taxes, in the event that they’re not included within the unit costs.
As well as, any reductions or provides utilized could also be included on this abstract. So you might embody a line merchandise exhibiting the quantity deducted due to the low cost.
4. Cost info
This part reveals the client how the order was paid for. It might probably share redacted particulars of the bank card used to pay for the order, for instance.
It’s additionally going to level out precisely how a lot was charged to that card, or every other on-line cost methodology the client might have used.
5. Transport particulars
The shopper will see the transport methodology they picked on this part, e.g., commonplace or precedence transport. The transport tackle they entered whereas inserting their order may even be displayed right here.
Lastly, particulars on the estimated supply date are included right here. Sometimes, the client will obtain follow-up emails with further supply particulars. For instance, they’ll get an order supply affirmation when their orders are out for supply and as soon as they’ve been delivered.
6. Enterprise contact info
Lastly, the e-mail shares your corporation particulars, together with your tackle and buyer assist info. An attractive order affirmation e mail will ask prospects to get in contact in case they require additional help with their order.
It might probably additionally embody useful sources, corresponding to an order monitoring hyperlink and a hyperlink to an FAQ part, the place prospects can study extra about your return coverage and guarantee.
A hyperlink to the order affirmation web page can be included inside these emails. Patrons can go to this web page and request adjustments if there’s a difficulty with one thing just like the buyer’s tackle, for instance.
Let’s have a look at how these components come collectively to type participating affirmation emails.
11 order affirmation e mail examples
Listed below are a few of our favourite order affirmation emails.
1. River Island – A easy order affirmation e mail
River Island’s order affirmation e mail is an efficient instance of a easy, targeted e mail that will get the job executed. The e-mail begins with a brief copy confirming to the client that they’ve acquired the order. It additionally shares the billing tackle and an estimated supply date, which can probably be confirmed by way of follow-up transport and supply emails.
What’s most attention-grabbing is the hyperlinks to useful sources on the backside of the e-mail. The model shares sources that present further particulars concerning the order, supply, returns, and general FAQs. It is a intelligent option to tackle potential buyer queries and cut back the variety of prospects who have to contact the assist group.
2. Haoma – A affirmation e mail that connects to the model’s mission
This is a wonderful instance of an organization that’s vocal about its model values, even so as affirmation emails. The affirmation e mail hyperlinks again to the model’s imaginative and prescient, which is to offer pure, plant-based merchandise that assist the surroundings.
It tells prospects that they’ve simply planted one tree by shopping for Haoma’s merchandise. After sharing the usual order affirmation particulars, it offers further details about their mission.
They reference a examine that reveals people can offset rising world temperatures by planting a billion timber by 2050. They inform prospects about what they’re doing to be a part of that motion, i.e., they plant a tree for each Haoma product purchased.
You are able to do one thing comparable along with your order affirmation emails. As an alternative of simply sharing the order particulars, embody further details about your retailer’s massive mission, i.e., how has the client’s buy made them a part of one thing greater and impactful?
3. Cometeer – An order affirmation e mail selling a referral program
Cometeer takes benefit of an order affirmation’s excessive engagement charges to advertise its buyer referral program. After sharing the order particulars on the prime, the model features a part exhibiting customers how they will earn an additional $25 and get their associates $25 off by way of the referral hyperlink.
Experiment with the sort of promotion in your order affirmation e mail. You may run an A/B take a look at to see whether or not your prospects will reply higher to a referral program or upsell/cross-sell, for instance. It is a nice option to unlock extra worth from an in any other case commonplace transactional e mail.
What’s the simplest factor you’ve added to your order affirmation emails – cross-selling merchandise, referral applications, or model storytelling?
4. Etsy – A purchase order affirmation e mail from a market
The order affirmation e mail instance from Etsy is far greater than regular due to how Etsy works. Etsy is a market, so that they have their very own particulars that must be included within the e mail. Then the shop proprietor additionally wants to incorporate their particulars associated to returns and the order.
Nonetheless, the e-mail has just a few attention-grabbing issues we are able to study from.
First, the e-mail opens with a really vibrant and thrilling tone. Bear in mind, order affirmation emails don’t must be too buttoned up and boring.
After the order particulars, Etsy features a very important line reminding prospects that they offset carbon emissions from each supply.
Under that, we’ve got store info, which begins with a private message from the shop proprietor. In the direction of the underside, we see the shop cross-selling different merchandise. In addition they supply free transport as an incentive for purchasers to return to the shop and place extra orders.
5. Crate & Barrel – A affirmation e mail with cross-sells
Crate & Barrel is one other model that sends a easy order affirmation e mail, however doesn’t waste time utilizing it to advertise their different merchandise and types.
On the backside of the e-mail, you’ll be able to see photos and hyperlinks to a few of their greatest sellers. They’ve additionally included hyperlinks to their different manufacturers, Land of Nod and CB2.
If we have been to alter one thing about this e mail, we would come with the costs of the promoted merchandise. It could even be a good suggestion to incorporate a particular supply for these merchandise. The shopper has already spent some quantity with the model. We will encourage them to return and decide just a few extra gadgets which have been discounted only for them.
6. Journey Lodge – A resort affirmation e mail
That is an instance of an order affirmation e mail from a resort. The e-mail confirms that the client’s reservation has been positioned efficiently. It additionally shares further info that the customer must find out about their keep on the resort.
The e-mail features a reserving affirmation quantity and shares a hyperlink the place they will edit their reservation if essential (and the deadline for doing so).
Observe that the e-mail features a drop-down part on the backside. It is a intelligent manner to assist prospects discover solutions to FAQs throughout the e mail, so that they don’t want to go to the web site.
You may attempt one thing comparable along with your eCommerce order affirmation emails, particularly if you wish to cut back the variety of outgoing hyperlinks from the e-mail to your web site.
7. Postmates – A primary order affirmation e mail with a receipt
The acquisition affirmation e mail from Postmates comes with an hooked up receipt that prospects can obtain as a PDF. Moreover, the model features a CTA on the prime inviting prospects to charge the product.
That stated, the strategy of accumulating buyer suggestions throughout the order affirmation e mail might not work for manufacturers the place prospects want time to make use of the product. For instance, if a buyer purchased an digital out of your retailer, it is sensible to offer them just a few days to expertise the product earlier than they will share an goal product evaluation.
The exception, after all, is for those who’re solely considering suggestions concerning the shopping for expertise. So if you wish to understand how simple it was to search out merchandise in your retailer, add them to the cart, full the cost, and even get them delivered, you’ll be able to accumulate that suggestions within the order and supply affirmation emails.
8. Inexperienced Chef – A affirmation e mail for shops with subscription merchandise
That is an inspiring order affirmation e mail for ecommerce shops with a subscription enterprise mannequin. When a buyer indicators up for the primary time, they need to perceive how the mannequin works and what they need to count on shifting ahead.
The registration affirmation e mail from Inexperienced Chef captures that completely.
It reveals when the primary order can be delivered, when the client can be charged, and the way they will make adjustments to their order earlier than the cutoff time. Extra importantly, it explains how the client can count on their recurring orders.
On the backside, prospects are invited to refer their associates and get a $25 retailer credit score.
Use this subscription affirmation e mail construction as a information in case your eCommerce retailer has a subscription product.
9. Dick’s – A easy affirmation e mail with cross-sells
This e mail from Dick’s is the primary of a sequence of affirmation emails. It shares an order abstract and transport info, with follow-up emails anticipated to share updates on the supply standing.
The model additionally features a “You may also like” part to cross-promote different merchandise. Buyer assist contact particulars are additionally included for purchasers with questions associated to the order.
10. Placemkr – An order affirmation e mail with social proof
The Placemkr reserving affirmation e mail instance offers a step-by-step information on what customers can count on within the days main as much as their keep. It additionally features a CTA that directs prospects to a Google map for instructions.
What we discovered most attention-grabbing with this e mail is the client evaluation included on the backside.
This evaluation helps with eradicating any purchaser’s regret the client would possibly really feel. It’s particularly vital contemplating that the purchasers have solely paid a small share of the reservation quantity, not the total quantity. Which means they will again out at any time earlier than. The evaluation reaffirms the client that they’re making the correct choice reserving this property.
Take a web page out of Placemkr’s playbook and embody social proof in your order affirmation emails. It might probably go a good distance in the direction of boosting buyer confidence. You may embody a quote from a buyer testimonial or star score snapshot to remind new patrons that different happy prospects love that product.
11. Huckberry – A closely branded order affirmation e mail
Order affirmation emails don’t must be plain with zero branding. Because the Huckberry affirmation e mail above demonstrates, you’ll be able to incorporate your branding type into your affirmation emails.
Additionally, in contrast to most eCommerce shops that solely promote different merchandise prospects can purchase, Huckberry consists of hyperlinks to useful weblog posts and guides.
The Huckberry order affirmation e mail template is an efficient choice for any model that desires to leverage its transactional emails to spice up model recognition. Including hyperlinks to instructional sources can also be a pleasant contact for those who promote merchandise that require specialised know-how to make use of.
Automate order confirmations with GetResponse
Create skilled order affirmation emails that construct belief, drive engagement, and enhance gross sales. Our transactional e mail service ensures 99% deliverability with GDPR-compliant automation workflows.
The right way to write an order affirmation e mail
Comply with these greatest practices to construct profitable order affirmation e mail campaigns.
1. Write clear topic traces
Your topic line ought to lead with the order quantity, so prospects can instantly know what the e-mail is about.
As soon as that’s executed, observe different topic line greatest practices. For instance, be certain that the topic line is between 30 and 50 characters. You can even use some emojis and fascinating phrases to get your prospects enthusiastic about their new purchases.
Some good examples embody “Affirmation Alert: Your Order [order number] Is on Its Means! 🥳” and “Hooray! Your Order [order number] Is Confirmed! 🎉”
2. Ship your order affirmation e mail instantly
Many of the advantages of affirmation emails we shared above solely apply for those who ship these emails instantly after a purchase order is made. Give it some thought. Your prospects can be stressed and attain out to your assist group in the event that they don’t obtain a affirmation for his or her orders inside minutes. This hurts the client expertise and may cut back repeat enterprise.
That’s why affirmation messages should be automated utilizing a dependable answer to make sure they attain your prospects’ inboxes as quickly because the order is positioned. We’ll present you easy methods to create an order affirmation automation workflow under.
3. Ship follow-up emails with transport and supply particulars
Order achievement has a number of shifting elements. Confirming that an order has been positioned is just one a part of that course of. You should ship follow-up emails to tell prospects in regards to the transport and supply.
You may ship the primary follow-up e mail as soon as the order has been processed and it’s leaving your warehouse.
The second e mail may be deployed as soon as the supply group marks the order as delivered. Right here’s an instance of a transport affirmation e mail.
Some manufacturers take this a step additional by sending a 3rd e mail just a few days after the supply, asking for buyer suggestions. The time delay provides prospects adequate time to expertise the product, permitting them to share insightful suggestions.
4. Comply with GDPR tips
Preserve GDPR in thoughts when creating your order affirmation emails. Do not forget that these laws allow manufacturers to ship affirmation emails to prospects with out their consent. Nonetheless, this solely applies when the affirmation e mail focuses solely on the motion carried out by the client, i.e., it must be a purely transactional e mail.
Due to this fact, if you wish to use order affirmation emails for different functions, like upselling and cross-selling merchandise, you will need to adhere to plain e mail advertising laws. That is particularly vital in case your model operates in areas that observe GDPR.
5. Preserve model consistency
Transactional emails are imagined to concentrate on the particular motion carried out by the client. For order affirmation emails, the copy ought to concentrate on the order particulars.
However that doesn’t imply you’ll be able to’t infuse your distinctive model voice or tone within the copy. Neither does it cease you from showcasing your branding type.
Let your model voice and tone shine as you craft this copy. If in case you have a enjoyable, witty voice, keep it even in your affirmation emails. You’re additionally free so as to add just a few particulars about what your model stands for. We noticed this with the Etsy and Haoma examples above.
In fact, you must do that whereas ensuring that the e-mail stays targeted on the first aim, i.e., educating the client about their order.
In addition to the copy itself, let your branding type shine all through the e-mail by incorporating your model colours within the header and CTA buttons. It is a nice option to reinforce your model and enhance model recognition.
6. Embrace related CTAs
An attractive transactional e mail invitations prospects to attach along with your model on a deeper stage.
For starters, you must present a number of hyperlinks associated to the order. Add hyperlinks alongside every merchandise in case customers need to return to your web site to view the merchandise.
Second, add a hyperlink to your contact web page. That is very important for purchasers who might have questions associated to the order or encounter transport points.
In addition to these useful hyperlinks, embody CTAs that invite prospects to take different actions, corresponding to offering suggestions, referring your model to their networks, becoming a member of your buyer loyalty program, or following your model on social media.
That is the place A/B testing may be useful. Experiment with completely different CTAs to find out which one works greatest to your distinctive target market.
7. Put money into a dependable transactional e mail service supplier
Lastly, one of the simplest ways to make sure the success of your order affirmation emails is to put money into a trusted transactional e mail service supplier. Do not forget that order affirmation emails are one of many various kinds of transactional emails your corporation should ship to prospects.
Different comparable emails you will need to ship are transport and supply confirmations, password reset emails, and welcome emails.
The extra prospects you get, the extra dependable the service supplier must be to make sure optimum deliverability. Search for a transactional e mail software program that ensures a 99% deliverability charge.
The answer also needs to be capable of scale along with your wants. For instance, for those who count on to deal with mass transactional emails shortly, you’ll want a supplier that helps devoted IP addresses.
At GetResponse, we offer transactional emails as a separate add-on which you can embody in your current GetResponse e mail or Max plan. Pricing relies in your month-to-month e mail sends.
Our answer makes use of API or SMTP triggers to ship automated transactional emails. You merely want to attach your eCommerce platform with GetResponse, set the required triggers, and configure your messages. Our platform will mechanically begin sending transactional emails.
GetResponse integrates with standard eCommerce platforms together with Shopify, WooCommerce, and BigCommerce.
Our dependable infrastructure has ensured a 99% e mail deliverability for our prospects during the last 20 years. We additionally present highly effective analytics that will help you monitor opens, clicks, and bounce charges.
Plus, for those who join GetResponse Max, you’re going to get a devoted buyer expertise supervisor, deliverability consulting, single sign-on (SSO), a devoted IP tackle, and e mail marketing campaign consulting.
Guide a demo at this time to see how GetResponse may also help you ship order affirmation emails and enhance gross sales with automated cart abandonment campaigns.
The right way to automate order affirmation emails on GetResponse
You have to a paid GetResponse plan with the transactional emails add-on to automate order affirmation emails.
When you log in, click on the “Instruments” menu on the prime, after which “Automation.”
Subsequent, click on “Create workflow.” That can convey you to this web page.
You’ll discover completely different automation templates right here, together with a GDPR-compliant order affirmation template.
Click on “Use template” to enter our visible automation builder, the place you’ll be able to customise the workflow.
As proven above, you’ll be able to create a break up within the automation workflow to focus on two buyer segments. One section is for purchasers who’ve consented to obtain advertising messages, and the opposite for purchasers who haven’t.
One workflow sends a affirmation e mail with upsells and cross-sells to prospects who’ve given their consent. The opposite section will obtain a purely transactional affirmation e mail. This ensures that your post-purchase emails stay GDPR compliant always.
What’s your greatest problem with order affirmation emails – guaranteeing rapid supply, sustaining GDPR compliance, or optimizing for extra gross sales?
In closing
Your prospects may have a irritating expertise in the event that they must contact buyer assist each time they want updates on their orders. What you are promoting may even waste time and money addressing these prospects. It’s an pointless headache and expense you don’t have to put your self by way of.
Discover a dependable transactional e mail service supplier to automate these communications. And keep in mind to observe the most effective practices we’ve highlighted above.
