Once I joined GetResponse as Content material Partnerships Supervisor, I had no concept how a lot my time right here would form not solely my profession but additionally my private journey.
Over time, I discovered the artwork and science of selling – tips on how to construct significant connections with audiences, nurture them with personalised communication, and switch curiosity into conversions.
What I didn’t anticipate was how these expertise would someday assist me launch a enterprise of my very own.
The story behind Csillagkönyv
Immediately, as I write my closing article for GetResponse, I wish to share the story of Csillagkönyv, the personalised astrology ebook enterprise I co-founded with my accomplice. Our story is a testomony to the ability of making use of the suitable advertising instruments and techniques, lots of which I discovered throughout my time at GetResponse.
After we first began Csillagkönyv, it was nothing greater than a aspect undertaking. My accomplice and I had been obsessed with astrology, and we wished to create one thing that might resonate with folks on a deeply private degree.
The thought was easy however bold: personalised astrology books that might transcend generic horoscopes to supply significant insights by means of natal chart evaluation. Every ebook can be handmade, emphasizing sustainability and a human contact. However turning that imaginative and prescient into actuality was no small feat.

Constructing consciousness: Our first problem
The primary hurdle was constructing consciousness. We knew we would have liked to coach folks about what made our books distinctive. Most of our audience had no concept how personalised natal charts had been completely different from the cookie-cutter horoscopes they’d seen earlier than.
We determined to start out by making a free natal chart calculator on our web site. This was a pivotal second. Guests might enter their delivery particulars and obtain a fundamental astrological studying by way of electronic mail. It wasn’t only a gimmick; it was a approach to provide actual worth whereas exhibiting folks what they may anticipate from the complete ebook.
It labored higher than we ever anticipated. About 10% of web site guests signed up for our emails by means of this software, and that gave us the inspiration to construct one thing larger.

Nurturing relationships by means of electronic mail
In fact, getting folks to subscribe was just the start. From there, we would have liked to nurture these relationships. That is the place my expertise with GetResponse actually got here into play. We designed a welcome sequence that launched subscribers to the idea of natal charts, explaining what they had been and why they mattered. However we didn’t cease at training. We wished each electronic mail to really feel like a dialog, a approach to construct belief and pleasure about our books.

These automated emails grew to become the spine of our technique, gently guiding folks from curiosity to buy. We used instruments like segmentation to ship extra personalised messages and Good Timing to make sure our emails landed in inboxes when folks had been most probably to learn them.
Changing subscribers into prospects
One of many challenges we hadn’t anticipated was how many individuals would begin the shopping for course of however go away with out finishing it. Deserted carts had been a irritating drawback, however we tackled it head-on with a collection of automated reminders. These emails had been pleasant, not pushy, gently nudging folks to return to their carts. Generally all it took was a reminder to make somebody understand they actually did need that ebook. It’s unbelievable how one thing so simple as an deserted cart electronic mail could make such a giant distinction.

We additionally paid shut consideration to our most engaged subscribers—those that opened each electronic mail, clicked on each hyperlink, and shared their pleasure about Csillagkönyv with their mates. To reward their loyalty, we created particular affords and personalised messages. This wasn’t nearly driving gross sales; it was about exhibiting our appreciation and constructing a deeper reference to our viewers.
Outcomes that surpassed expectations
Wanting again now, it’s onerous to consider how far we’ve come.
In only one yr, we:
Constructed a group of over 20,000 subscribers
Generated greater than €150,000 in income,
And bought over 6,000 books
What began as a aspect undertaking grew into one thing that felt larger than us. We even expanded past Hungary, launching localized variations of our web site in Romania and Poland.
Every step of the way in which, we stored asking ourselves how we might keep true to our values whereas persevering with to develop. It wasn’t all the time simple, however it was all the time price it.
Finest practices for on-line shops
For anybody trying to replicate our success, listed here are a few of the most necessary practices that labored for us:
Begin with worth: A lead magnet like our natal chart calculator gave folks a cause to have interaction with us. Providing one thing helpful totally free is without doubt one of the greatest methods to construct belief and develop your viewers.
Deal with personalization: Generic messages don’t work. Tailoring your communication to your viewers’s wants and pursuits creates a a lot stronger connection.
Use automation correctly: Instruments like welcome sequences, cart restoration emails, and personalised promotions don’t simply save time— they improve the shopper expertise.
Reward engagement: Loyal prospects are your greatest advocates. Acknowledge their worth with particular affords and personalised consideration.
Educate your viewers: In case your product requires clarification, take the time to coach your viewers. Information builds belief and makes it simpler for folks to see the worth in what you’re providing.
Closing ideas
By way of this journey, I’ve discovered just a few classes that I’ll carry with me wherever I’m going.
First, personalization isn’t only a buzzword; it’s the important thing to constructing real relationships along with your viewers. Folks wish to really feel seen and understood, and when you may provide that, you’re not simply promoting a product—you’re creating an expertise.
Second, lead magnets are extremely highly effective after they’re completed proper. Giving folks a style of what it’s a must to provide may be step one in constructing belief and loyalty.
And eventually, automation is a game-changer. It’s not nearly saving time; it’s about making a seamless, partaking expertise in your prospects.
As I wrap up this chapter of my life, I can’t assist however really feel grateful for every thing I’ve discovered at GetResponse.
The instruments and techniques I found right here didn’t simply assist me succeed professionally; they gave me the boldness to show a dream right into a actuality.
To my colleagues, shoppers, and everybody within the GetResponse group, thanks for being a part of this journey. Csillagkönyv’s success is proof that with the suitable instruments, creativity, and willpower, even the smallest concepts can develop into one thing extraordinary.
So right here’s to new beginnings — and to the ability of GetResponse.