Meet Wendall — our custom-trained AI sidekick.
There’s little question the AI isn’t a “for tomorrow” kind factor, however a “you higher be on it immediately” scenario.
…and right here at Chimp Solutions, we’ve been spending a little bit of time understanding how we are able to use AI ourselves.
Sure, there are many nice issues you are able to do with it, however we’ve been actually drilling down into the Mailchimp facet of issues (as in the event you didn’t know!), and needed to offer you a “behind the scenes” view of what we do and the way we use AI to make issues faster, simpler and higher… for you.
…and on the core of every part we do with Mailchimp is Wendall.
Wendall is aware of our model voice. He understands how we take into consideration Mailchimp. He even is aware of the distinction between a well-timed welcome e-mail and a tragic, lonely broadcast despatched into the void.
Wendall is a part of the crew.
Now, don’t get us improper. We’re not handing him the keys to the e-mail kingdom. However we’re letting him journey shotgun—giving us nudges, shortcuts, and generally a full-on map once we’re caught.
This isn’t about letting AI take over. It’s about getting our brains (and yours) again.
Earlier than we get into issues, we need to deal with the elephant within the room… how Mailchimp itself makes use of AI…
What about Mailchimp’s personal AI?
OK, so we’re not right here to start out taking pot photographs at Mailchimp’s use of AI… in actual fact for a lot of it’s a extremely good and easy method of bringing in tone of voice and different components and making it simpler to truly create the best model of e-mail.
…however right here’s the issue with Mailchimp’s model of AI.
It’s generic…. i.e. it’s the identical for everybody.
When you draft an e-mail after which get Mailchimp to make it extra “humourous”, it’s not going to undertake your individual persona, data and expertise… as a result of it doesn’t realize it (but).
It’s going to supply one thing that’s undoubtedly a bit totally different to what you’ve carried out… nevertheless it’s not going to be you… your voice… your tone… your persona.
…and that’s the place we predict there’s a chance for us to take just a few steps (and some extra) down the highway to make AI bespoke to us.
Therefore our work on Wendall.
So, with that in thoughts, right here’s how we use Wendall to make life simpler and get extra carried out.
1. Concept Creation With out the Clean Web page Panic
Ever opened a brand new doc and immediately forgotten every part you ever knew?
Yeah, that’s us.
That’s the place Wendall shines. He’s our concept buddy. Our brainstorming wingman. Our “what if we tried it this manner?” generator.
Whether or not we’re planning a weblog sequence, growing a brand new service, or simply attempting to determine the following finest freebie to supply, Wendall offers us a place to begin. Generally it’s gold. Generally it’s method off. However both method, it’s higher than staring on the blinking cursor of doom.
And truthfully? He’s quicker than a flipchart and fewer judgy than a whiteboard filled with half-baked concepts.
💡 Bonus Tip:
Use your individual “Wendall” to discover angles you hadn’t thought of. Wish to do a weblog on segmentation? Ask him for 10 metaphors. Wish to launch a brand new quiz? Ask him to sketch out potential questions and outcomes. Even in the event you don’t use all of them, you’ll unlock concepts you wouldn’t have reached by yourself.
2. Content material Creation and Formatting: Sooner, Smarter, Sharper
We really imagine the next relating to e-mail advertising:
If we had limitless time, we’d ship a private, particular person e-mail to everybody in our viewers… however we don’t – so find yourself sending the identical e-mail to everybody
With AI, we could not have limitless time, nevertheless it compresses time, which might make an enormous distinction in what you do.
It means we are able to get nearer to the objective of a totally bespoke e-mail for every consumer, based mostly on information we’ve captured… and taking much less time to do it than we used to creating one e-mail for everybody.
That’s not wishful considering. That’s Wendall.
We’ve skilled him to know our voice, perceive our tone, and mirror how we communicate to our totally different audiences—from Mailchimp freshmen to seasoned senders and businesses.
So when we have to create emails, nurture flows, touchdown pages or blogs, he helps us form all of it, quick. Not only one model both—he adapts the content material to totally different segments and avatars. Tailor-made, related, and most significantly, carried out.
Then he codecs it. Buttons, headers, spacing, construction—even HTML-ready if wanted. No extra copying and pasting from a Google Doc that by no means fairly behaves.
And if we need to ship one e-mail with a number of messages inside? Wendall helps us convert it into dynamic content material, so every phase will get their model with out us sending 5 separate campaigns.
That is the large time saver for us.
Beforehand creating 5 variations of the identical e-mail focused at our 5 core segments took us perpetually (to be sincere, it was one thing that we hardly ever did because of the limitations of time).
These days although… we create {custom} variations of each e-mail for every part of our viewers, particularly tailor-made to them based mostly on what we learn about them – which makes us extra related to them.
Extra relevance. Much less repetition. Large time saved.
💡 Bonus Tip:
Have your individual “Wendall” generate variations on topic strains, preview textual content, and even button textual content. Wish to take a look at a “worry of lacking out” model versus a “value-driven” model? Ask Wendall to jot down an A/B take a look at with confidence.
3. Evaluation That’s Really Actionable
We don’t simply need open charges. We would like insights.
That is the place Wendall stops being a intelligent copywriter and turns right into a strategic sidekick.
He opinions campaigns, touchdown pages, automations, and kinds—recognizing what’s working and what’s quietly tanking within the background (and it’s not simply ours he helps with… once we do a Mailchimp Well being Examine, he steps in to help.
Is your welcome e-mail the actual MVP? Or is it quietly ghosting new subscribers? Wendall will let you know.
He highlights weak topic strains, underperforming CTAs, and even spots tendencies in subscriber drop-off or type fatigue.
And relating to your Mailchimp information, Wendall helps us slice and cube with out slicing our sanity. He flags segments which might be flatlining, factors out lacking tags, or helps us clear up lists which might be costing cash with out delivering outcomes.
Much less looking at spreadsheets. Extra doing one thing helpful.
💡 Bonus Tip:
Unsure the place to focus first? Have your model of Wendall have a look at your final three campaigns and establish the lowest-performing metric. Then ask what adjustments may enhance that stat—whether or not it’s topic strains, timing, or call-to-action readability.
4. Time Again within the Tank
Right here’s the magic.
Wendall doesn’t simply save time—he offers it again.
As a result of he handles the heavy lifting, we spend much less time formatting emails, constructing segments, or questioning if we’ve already written a weblog on that subject (reply: sure, and Wendall discovered it).
Which means we are able to deal with the stuff AI can’t do:• Constructing actual relationships with purchasers.• Fixing advanced technique issues.• Educating. Teaching. Creating.
Principally, all of the stuff that requires a beating coronary heart, a spark of creativity, and a little bit of hard-earned expertise.
💡 Bonus Tip:
Use the time saved to revisit the large image. Take just a few hours you’ll’ve spent writing and use it to audit your full e-mail journey. The place are individuals dropping off? The place’s the following alternative? Wendall will help spotlight these too.
Last Ideas: AI Isn’t a Shortcut. It’s a Superpower.
Wendall isn’t magic. However he’s mighty useful.
He doesn’t change us.
He amplifies what we do.
Helps us transfer faster.
Suppose clearer.
And present up extra persistently with much less chaos.
He’s a co-pilot. And for anybody DIY-ing their Mailchimp setup, technique, or content material, having a Wendall in your nook is usually a game-changer.
Wish to Develop Your Personal Wendall?
Ebook a 121 with us and let’s see how AI may enable you to construct smarter, ship higher, and get extra carried out (without having a time machine).
