By Sean Tinney October 16, 2025
You already know e-mail advertising works, you’re right here as a result of Mailchimp isn’t reducing it anymore. Whether or not pricing jumped unexpectedly, automation feels restricted, otherwise you’re simply prepared for higher options, you’re making the fitting transfer by exploring alternate options.
This information compares 5 strong e-mail platforms which may match your small business higher, with sincere breakdowns of what every does properly and the place they fall brief.
High 5 Mailchimp Alternate options
AWeber
Fixed Contact
ActiveCampaign
Brevo
GetResponse
1. AWeber
AWeber delivers highly effective e-mail advertising with out the complexity that bogs down different platforms. We constructed our options particularly for small companies, coaches, course creators, and ecommerce retailers that want skilled instruments with out a steep studying curve.
Key Options
Electronic mail Advertising and marketing: Drag-and-drop builder with mobile-responsive design, AI Writing Assistant for quicker content material creation, and built-in Canva integration for skilled graphics
Electronic mail Automation: Visible workflow builder with branching paths, behavioral triggers, RSS-to-email automation, and secure publishing that gained’t disrupt reside campaigns
Touchdown Pages & Varieties: Limitless touchdown pages with 100+ templates, drag-and-drop builder, and seamless record integration
Ecommerce Instruments: Direct cost processing, cart abandonment automation, and income monitoring constructed proper in
AI Instruments: Topic line generator, e-mail content material creation, publication automation, and tone customization
Superior Options: Actual-time analytics, superior segmentation, industry-leading deliverability, and 24/7 assist
Professionals
Automation made easy: Our visible workflow builder offers you automations with out the complexity with conditional branching, behavioral triggers, and personalised buyer journeys that simply work
The whole lot included: Limitless touchdown pages, AI writing instruments, Canva integration, and full automation on all paid plans—no shock upsells or characteristic restrictions
Executed-For-You service: Get your complete e-mail system professionally inbuilt 7 days, together with customized automations, e-mail templates, and integration setup
Cons
Checklist-based pricing: Like most platforms, prices improve as your subscriber depend grows
Studying curve for superior options: Whereas primary options are intuitive, mastering complicated automation workflows takes time
Template selection: Fewer pre-built e-mail templates in comparison with some opponents, although customization choices are in depth
Pricing
Lite Plan: $15/month for as much as 500 subscribers (1 record, 3 touchdown pages, 3 automations)
Plus Plan: $30/month for as much as 500 subscribers (limitless lists, touchdown pages, automations, segments, and customers)
Executed For You Service: Beginning at $79 (contains the whole lot in Plus plan plus full system setup by our specialists in 7 days)
Annual plan reductions obtainable. All plans embody 24/7 assist and industry-leading deliverability.
Fixed Contact has been round since 1995 and holds the second-largest market share in e-mail advertising. They concentrate on simplicity and ease of use, with sturdy occasion advertising options that set them aside.
Key Options
Electronic mail Advertising and marketing: Lots of of templates, drag-and-drop editor, and AI content material generator
Occasion Administration: Constructed-in instruments for on-line and in-person occasion promotion, registration, and ticket gross sales
Social Media Instruments: Fb and Instagram advert integration
Automation: Pre-built automation templates for welcome emails, deserted cart, and birthday messages
Segmentation: Out there on Commonplace and Premium plans
Reporting: Primary analytics on Lite plan, superior reporting on increased tiers
Professionals
Occasion-focused options: In case you run webinars, workshops, or in-person occasions usually, Fixed Contact’s built-in occasion instruments deal with the whole lot from registration to follow-up
In depth template library: Lots of of ready-to-use templates for holidays, occasions, and industries imply you’ll be able to launch campaigns shortly
Robust cellphone assist: Not like many opponents, Fixed Contact presents reside cellphone assist throughout enterprise hours
Cons
Costly as you scale: At 10,000 contacts, you’ll pay considerably greater than most alternate options for fewer options
Restricted automation: Primary automation solely—no visible workflow builder or complicated behavioral triggers till you attain premium plans
Topic line testing solely: You’ll be able to’t A/B check e-mail content material, photographs, or timing—simply topic traces
Pricing
Lite Plan: $12/month for 500 contacts (primary e-mail advertising, automated welcome emails, 1 person)
Commonplace Plan: $35/month for 500 contacts (automation templates, segmentation, A/B topic line testing)
Premium Plan: $80/month for 500 contacts (superior automation, website positioning instruments, Google Advertisements, social adverts, limitless customers)
No free plan obtainable. 30-day free trial. 30-day money-back assure. Pricing will increase with contact depend.
3. ActiveCampaign
ActiveCampaign targets companies that want refined automation and built-in CRM performance. This platform excels at complicated buyer journeys and detailed habits monitoring, although it comes with a steeper studying curve.
Key Options
Superior Automation: Visible automation builder with complicated conditional logic, branching, and event-based triggers
Constructed-in CRM: Full gross sales pipeline administration, deal monitoring, and process automation
Machine Studying: Predictive sending, win chance scoring, and automation solutions
Segmentation: Superior contact segmentation with a number of standards
Website Monitoring: Monitor web site habits to set off personalised campaigns
Reporting: Detailed analytics, income monitoring, and attribution reporting
Professionals
Strongest automation: Business-leading automation capabilities with limitless triggers, situations, and actions—you’ll be able to construct just about any buyer journey
CRM integration: Not like pure e-mail platforms, ActiveCampaign combines advertising and gross sales in a single system with deal monitoring and pipeline administration
Scalability: Grows with your small business from easy welcome emails to enterprise-level multi-channel campaigns
Cons
Steep studying curve: ActiveCampaign’s in depth options require vital time funding to grasp—not very best if you must launch shortly
Value will increase quickly: Whereas starter pricing appears affordable, prices leap considerably as your record grows past 5,000 contacts
Overwhelming for newcomers: Small companies simply getting began with e-mail advertising could discover the interface and choices intimidating
Pricing
Starter Plan: $15/month for 1,000 contacts (e-mail advertising, primary automation, website monitoring)
Plus Plan: $49/month for 1,000 contacts (touchdown pages, superior automation, CRM, SMS)
Professional Plan: $79/month for 1,000 contacts (predictive sending, conversion monitoring, break up automations)
Enterprise Plan: $145/month for 1,000 contacts (customized reporting, devoted assist, customized area)
14-day free trial. Annual plans save 20%.
4. Brevo
Brevo (previously Sendinblue) stands out with distinctive pricing primarily based on e-mail quantity fairly than contact depend. This makes it a wonderful alternative in case you have a big record however ship occasionally.
Key Options
Multi-Channel Advertising and marketing: Electronic mail, SMS, WhatsApp, and chat in a single platform
CRM & Contact Administration: Constructed-in CRM with deal monitoring and process administration
Electronic mail Builder: Drag-and-drop editor with responsive templates
Advertising and marketing Automation: Workflow builder with behavioral triggers (obtainable on Marketing strategy)
Transactional Electronic mail: Constructed-in API for transactional messages
Touchdown Pages: Out there on Enterprise and Enterprise plans
Professionals
Quantity-based pricing: Not like most platforms, Brevo costs primarily based on emails despatched fairly than contacts saved—very best in case you have 10,000 contacts however solely e-mail month-to-month
Beneficiant free plan: Ship 300 emails each day perpetually (that’s 9,000/month) with limitless contact storage and primary automation
Multi-channel included: SMS, WhatsApp, and reside chat capabilities included with out separate add-ons or premium plans
Cons
Each day sending limits on free plan: The 300 emails/day cap could be restrictive if you must ship campaigns to your complete record without delay
Superior options price further: Touchdown pages, A/B testing, and full automation require Marketing strategy or increased
Branding elimination prices further: Eradicating “Powered by Brevo” from emails provides $12/month on Starter plan
Pricing
Free Plan: 300 emails/day (9,000/month), limitless contacts, primary automation
Starter Plan: $9/month for five,000 emails/month, removes each day sending restrict
Enterprise Plan: $18/month for five,000 emails/month (provides advertising automation, touchdown pages, A/B testing)
Enterprise Plan: Customized pricing (devoted assist, sub-accounts, superior options)
SMS and WhatsApp obtainable as pay-as-you-go add-ons.
5. GetResponse
GetResponse combines e-mail advertising with webinar internet hosting, touchdown pages, and course creation—making it enticing for companies that educate clients by way of content material advertising and on-line coaching.
Key Options
Electronic mail Advertising and marketing: Limitless emails, AI-powered generator, autoresponders, and 250+ templates
Advertising and marketing Automation: Visible workflow builder with event-based triggers and gross sales funnels
Webinar Internet hosting: Constructed-in webinars for as much as 1,000 attendees (on increased plans)
Web site & Touchdown Pages: Web site builder with limitless pages and e-commerce performance
Conversion Funnels: Pre-built gross sales funnels for lead era and product launches
AI Instruments: Topic line generator, e-mail content material solutions, and predictive sending
Professionals
Webinar integration: Not like opponents, GetResponse contains webinar internet hosting instantly within the platform—excellent for coaches, consultants, and educators
All-in-one platform: Electronic mail, webinars, touchdown pages, and course supply in a single system reduces device sprawl and simplifies advertising
Robust automation for the worth: Advertising and marketing automation included at $59/month competes properly with platforms charging considerably extra
Cons
Value jumps at increased contacts: Prices improve sharply when you exceed 1,000 contacts—2,500 contacts prices $29/month, however 10,000 jumps to $79/month
Restricted customization: Electronic mail and touchdown web page templates provide much less design flexibility than some alternate options
Webinar limits: Entry-level plans prohibit webinar attendees and recording storage time
Pricing
Free Plan: As much as 500 contacts, 2,500 newsletters/month, web site builder, primary options
Starter Plan: $19/month for 1,000 contacts (limitless emails, touchdown pages, primary automation, 24/7 assist)
Marketer Plan: $59/month for 1,000 contacts (full automation, webinars for 100 attendees, gross sales funnels)
Creator Plan: $69/month for 1,000 contacts (on-line course builder, paid newsletters, webinars for 300)
14-day free trial. 18% low cost on annual plans, 30% on 2-year plans.
Let AWeber Deal with Your Migration from Mailchimp
We make shifting from Mailchimp simple. Our staff helps you switch the whole lot you’ve constructed so you’ll be able to decide up proper the place you left off.
Your subscriber lists come first: We’ll import all of your contacts from Mailchimp, preserving customized fields, tags, and subscriber information. Your record stays organized precisely the way you had it, and we’ll keep correct segmentation so your concentrating on stays intact.
Automations get rebuilt higher: We recreate your welcome collection, deserted cart emails, and nurture sequences utilizing our visible workflow builder. Since our automations embody conditional branching and behavioral triggers, you’ll truly get extra refined workflows than Mailchimp provided.
Templates and content material switch over: Your e-mail templates get recreated in our drag-and-drop builder, sustaining your model look and messaging. Our built-in Canva integration means you’ll be able to create even better-looking emails going ahead.
Touchdown pages and varieties keep reside: We’ll arrange your touchdown pages and signup varieties in AWeber so there’s no interruption to your lead seize. Your varieties get positioned in your web site—whether or not you employ WordPress, customized HTML, or embedded widgets—and join on to your AWeber lists.
Integrations reconnect easily: We deal with connecting your present instruments by way of our 750+ integrations. Shopify, WooCommerce, WordPress, Zapier, and different platforms you depend on get linked to your new AWeber account so information flows accurately from day one.
Able to make the swap? Contact our migration staff and we’ll stroll you thru the method.
Able to Make the Swap?
You got here right here in search of a greater e-mail advertising resolution, and now you understand your choices. Every platform has strengths—Fixed Contact for occasions, ActiveCampaign for superior automation, Brevo for volume-based pricing, GetResponse for webinars.
However if you would like highly effective automation with out complexity, limitless touchdown pages with out further prices, {and professional} setup with out doing it your self, AWeber offers you the whole lot you must develop your small business by way of e-mail advertising.
Our Lite plan begins at simply $15/month with core options that almost all small companies want. Improve to Plus for $30/month to unlock limitless the whole lot—lists, touchdown pages, automations, and staff members. Or skip the setup complications fully with Executed For You service.
Begin your free AWeber account at the moment—no bank card required. Get entry to our drag-and-drop builder, AI Writing Assistant, and e-mail automation instruments that make skilled e-mail advertising accessible to everybody.
