Nicely to begin with, you could have binge worthy content material. In the event you’re sending a e-newsletter every month, and that’s it… then you definately’re in all probability not in the most effective place to make the most of binging.
…however for those who ship prime quality content material at a better frequency, and even use electronic mail to ship course content material on a set schedule, then you definately’re able to take the subsequent step and let your subscribers take management.
…and that’s the place a current addition to Mailchimp’s automation arrange might actually provide help to.
It’s all about “wait”.
If you’re a regular person of Mailchimp, one of many primary benefits is the flexibility to get extraordinarily inventive with automations… and have sequences for much longer than the 4 steps you get with the necessities plan.
…and for those who’ve developed a sequence of emails on a particular topic, you may arrange a buyer journey to ship the emails on a set schedule.
At present we’ve bought a buyer who, as soon as somebody joins their electronic mail “course”, will get a welcome electronic mail for the course itself, after which an electronic mail each 2 or 3 days with the precise content material.
…however what if the content material is so good that the subscriber doesn’t wish to wait the standard time hole for the subsequent electronic mail… and so they wish to “binge” the content material, it’s that good?
Nicely you may arrange your automations in order that as an alternative of getting a particular time delay between the person emails, you may give your subscribers the prospect to “click on”… and get the subsequent electronic mail instantaneously (similar to that binge-worthy sequence on Netflix!).
That is accomplished by utilizing the “wait” operate within the sequence.
