Pricey Litmus Group,
At the moment, I’m thrilled to share some momentous information with you: Litmus is being acquired by Validity. This marks an thrilling new chapter in our firm’s journey, and I couldn’t be extra optimistic about what this implies for our clients, our neighborhood, and the way forward for electronic mail advertising and marketing.
Our Story Continues
When our founders created Litmus in a dorm room 20 years in the past, they’d a singular mission — to empower entrepreneurs to do their greatest electronic mail advertising and marketing. That mission hasn’t modified in all of the years since and has all the time remained a core worth to all of us right here at Litmus. We’ve grown from a easy electronic mail render testing software to a complete optimization platform that additionally presents analytics, collaboration instruments, and most lately, personalization capabilities. By means of each step of this evolution, we’ve remained targeted on one factor: serving to you create distinctive electronic mail experiences.
A Strategic Partnership
This acquisition brings collectively two firms that share a standard purpose: serving to entrepreneurs ship excellent digital experiences. Litmus has lengthy been the acknowledged chief within the “pre-send” house, providing unparalleled options for electronic mail creation, testing, and optimization earlier than deployment. Validity, by way of the Everest platform, has established themselves because the chief in “post-send” analytics and deliverability. By aligning these complementary strengths, we’re making a pure partnership that makes good sense for the e-mail ecosystem.
With market dynamics persevering with to place stress on electronic mail entrepreneurs, we persistently hear from our clients that they want and wish us to construct additional into the post-send house by way of strong deliverability options. This acquisition creates alternatives for the hundreds of consumers of each firms to consolidate vendor relationships and get extra worth from a very built-in electronic mail platform that spans all the lifecycle.
What This Means for Our Prospects
For you, our valued clients, not a lot modifications within the rapid time period. The Litmus merchandise you depend on every day, the assist staff you depend on, and the innovation you count on will proceed with out interruption.
Wanting forward, this partnership will allow us to:
Mix our experience with Validity’s to create extra highly effective advertising and marketing solutionsExpand our capabilities throughout your total electronic mail advertising and marketing workflowProvide extra complete assets while you want them
Our dedication to you stays the identical: we’ll proceed to ship the high-quality expertise you’ve come to count on, each inside our platform and in your interactions with our staff.
Wanting Ahead
I’m excited concerning the potentialities that lie forward for our mixed organizations and I’ll be eagerly cheering them on. Collectively Validity and Litmus will proceed to push the boundaries of what’s doable in electronic mail advertising and marketing, serving to you obtain even higher success in your advertising and marketing campaigns.
I sit up for this subsequent chapter of their journey.
Greatest regards,
Erik Nierenberg
