Many individuals have turned their ardour for a pastime or experience in a selected discipline right into a enterprise. How? With information and skills-sharing platforms like Kajabi.
Based on Kajabi, 75 million individuals use the platform for course creation, podcast subscriptions, teaching periods, and unique membership websites. Why? It’s a one-stop store for information creators. Along with creation, you may market and promote these digital merchandise on the identical platform.
Earlier than you add to the hundreds of thousands of customers, let’s discover out if the hype matches the truth.
This Kajabi assessment will dive into the platform’s key options. We’ll discover the benefits and downsides of an all-in-one resolution and dissect the pricing construction to find out whether or not Kajabi is best for you.
We’ll additionally share different platforms that give Kajabi a run for its cash.
What’s Kajabi?
Kajabi is an all-in-one platform that helps customers flip their experience into various revenue streams. All the things it’s essential to create, market, and promote on-line programs, podcasts, teaching, and memberships is accessible in a single place.
Along with internet hosting digital merchandise, you may design web sites or touchdown pages, create advertising and marketing campaigns, and course of funds.
Better of all, you don’t want coding or technical expertise. Anybody, no matter technical experience, can use the Kajabi platform. This contains course creators, coaches, entrepreneurs, and on-line entrepreneurs.
Since 2010, Kajabi has helped hundreds of thousands of individuals construct sustainable on-line companies. Customers have earned over $8 billion in income by the platform.
Predominant options of Kajabi
Kajabi affords material consultants a number of methods to bundle and monetize their information.
1. Course builder
The eLearning trade is poised for explosive progress, with a projected worth of $325 billion by 2025. On-line programs supply profitable alternatives to individuals with in-depth information of a selected discipline.
Course builders allow you to design on-line courses about something you’re educated or keen about, whether or not it’s examination prep, international language, or knitting.
Kajabi’s course builder is simple to make use of. You’ll be able to create on-line programs on the platform utilizing customizable templates or begin from scratch with the AI assistant, which builds the bones of the course (define, modules, and even lesson content material) for you. Merely observe the on-screen directions to call, describe, worth, and flesh out the course.
Kajabi helps numerous content material sorts that will help you create participating and dynamic programs.
Audio
Video
Textual content
Assessments
Downloadable recordsdata
You’ll be able to create two sorts of programs: evergreen and cohort-based programs. Evergreen programs contain self-paced studying the place particular person college students full your course at their comfort. Cohort programs contain college students taking scheduled courses collectively.
2. Podcasts
Podcasts have risen in reputation in recent times. From monetary to leisure subjects, audiences can’t get sufficient of this audio content material.
Podcasts supply listeners a handy method to entry content material whereas participating in different actions. The format is conversational, facilitating authenticity and connection. That’s vital for information creators who wish to construct credibility.
Forecasts present that there will likely be 650 million world podcast listeners by 2027. It’s no surprise everybody, together with Kajabi, is leaping on the podcast pattern.
First off, you may’t document podcast episodes on Kajabi. So, you’re higher off with a devoted platform if that’s your solely product. What Kajabi does is provide you with a centralized location to host, distribute, and monetize your podcasts.
Making a public or non-public podcast is easy. Comply with the on-screen prompts to create a podcast web page and episode (i.e., add your audio file). Alternatively, you may import printed podcasts to Kajabi by pasting the RSS feed hyperlinks.
Kajabi distributes your podcasts to the Apple, Google, and Spotify directories. It generates an RSS feed hyperlink you employ to attach with these directories (Kajabi shares directions on how to do that). As soon as linked, the platform mechanically creates an icon hyperlink in your podcast web page, permitting prospects to entry the podcast by their most well-liked listing.
3. Teaching
Kajabi’s teaching product permits customers to create and handle in-person and digital teaching periods. You’ll be able to schedule and ship stay periods, share teaching materials, and observe progress.
Key options embody:
Dwell video
Session scheduler
Content material uploads
Creating a training program is easy. From the dashboard, click on the product menu and choose teaching. Comply with the on-screen directions to call and describe packages and periods.
Inside a session, you may create an agenda, add video, audio, or textual content sources, embody a gathering hyperlink, and make related notes.
4. Group
On-line communities are an effective way to spice up buyer engagement, enhance loyalty, and generate income by unique content material.
Kajabi’s neighborhood platform affords three interactive options to construct energetic and vibrant communities:
Challenges: one-time or recurring challenges members can take part in
Circles: chat rooms the place members work together and talk about subjects
Meetups: schedule or host in-person or digital occasions
Your communities will be free or paid. Each member have to be assigned an entry group to obtain content material. You’ll be able to have a basic group the place everybody can take part and paid teams the place particular members can entry unique content material.
Kajabi Group integrates with the programs and training merchandise, giving college students and shoppers devoted areas to work together and collaborate.
5. Touchdown web page builder
When you’ve created a digital product, it’s time to market and promote it. Touchdown pages are important advertising and marketing instruments. They’ve the only goal of capturing and changing goal audiences.
Kajabi makes touchdown web page design straightforward with template classes for gross sales, podcasts, opt-in, and lead era. You then customise these templates utilizing a drag-and-drop editor.
Kajabi affords limitless touchdown pages, permitting you to create pages for numerous programs, teaching packages, podcasts, and communities. It’s additionally built-in along with your merchandise and cost processing.
6. Advertising automation
One other advertising and marketing software Kajabi affords is e mail. You’ll be able to create and automate e mail advertising and marketing campaigns for all of your merchandise. You’ll be able to select between e mail broadcasts and e mail sequences. The e-mail visible editor permits you to customise e mail templates in line with your branding tips.
Along with e mail automation sequences, Kajabi has pre-made funnels for webinars, product launches, gross sales pages, and training campaigns.
You’ll be able to preview the template to see what pages the funnel will construct you. When you’ve created the funnel, the overview web page permits you to edit the funnel to suit your enterprise wants.
7. Fee processing
Transaction processing is simplified with Kajabi’s in-built cost gateway. The platform accepts:
Credit score/debit playing cards
PayPal
Stripe
Apple Pay
Google Pay
Afterpay
Klarna
Kajabi helps one-time, subscription, and a number of cost schemes, permitting you to supply numerous sorts of programs, teaching periods, and neighborhood packages.
The most effective half concerning the cost processing options is the 0% transaction price. Which means you retain each greenback out of your gross sales.
Different noteworthy options are:
AI Creator Studio accelerates content material creation by producing course outlines, lesson content material, and advertising and marketing copy for touchdown pages, emails, weblog posts, and social media.
Analytics observe enterprise efficiency, from pupil/shopper course of (e.g., completion charges) to advertising and marketing metrics (e.g., conversion charges). These present detailed perception into what content material resonates along with your prospects.
CRM organizes your contacts in a single place and manages buyer interactions and relationships by tagging, segmenting, and filtering customers alongside numerous standards.
Subsequent, we’ve got an in depth Kajabi pricing assessment.
Kajabi pricing construction
Kajabi affords 4 pricing ranges.
The Kickstarter plan prices $71 monthly. You get:
0% transaction price
1 web site
1 digital product
250 contacts
7,500 advertising and marketing emails
Limitless touchdown pages
AI (creator studio)
Because the title suggests, it provides you adequate to kickstart your on-line enterprise, making it perfect for novice creators.
The Fundamental plan prices $119 monthly. You get:
0% transaction price
1 web site
3 digital merchandise
10,000 contacts
Limitless advertising and marketing emails
Limitless touchdown pages
AI (creator studio)
third get together integration
This plan is ideal for small companies.
The Progress plan prices $159 monthly. Customers get:
0% transaction price
1 web site
15 digital merchandise
25,000 contacts
Limitless advertising and marketing emails
Limitless touchdown pages
AI (creator studio)
third get together integration
24/7 stay chat help
Internet affiliate marketing program
This plan is appropriate for scaling companies.
The Professional plan prices $319 monthly. Person get:
0% transaction price
3 web sites
100 digital merchandise
100,000 contacts
Limitless advertising and marketing emails
Limitless touchdown pages
AI (creator studio)
third get together integration
24/7 stay chat help
Internet affiliate marketing program
Customized area & branding
This plan is fitted to established companies seeking to simplify enterprise processes.
There’s a 14-day free trial on all plans and a 20% low cost on annual billing.
If the worth is an entry barrier, keep in mind that Kajabi is a number of merchandise rolled into one: web site builder, course builder, podcasts, memberships, advertising and marketing, and cost processing. You don’t have to fret about integrating and managing separate merchandise.
That stated, most creators on assessment platforms like G2 agree that Kajabi is likely one of the costliest on-line course platforms. This is likely one of the main drawbacks of Kajabi, which forces customers to hunt different alternate options.
Professionals of Kajabi
There are various the reason why pleased prospects love Kajabi.
All-in-one resolution
An all-in-one platform simplifies enterprise processes. You don’t must combine and handle separate instruments for programs, podcasts, video internet hosting, communities, advertising and marketing, and cost processing. It’s multi function place.
Having every thing centralized streamlines operations so you may deal with creating nice content material. You too can tailor your choices by bundling totally different merchandise to enchantment to a variety of shoppers.
As an example, you may pair programs with communities to spice up pupil engagement.
A complete resolution additionally improves consumer expertise. Your college students or shoppers don’t want a number of merchandise to have interaction along with your content material.
Simple to make use of
Kajabi is extremely user-friendly. Whether or not you’re new to digital merchandise or an skilled creator with restricted time, Kajabi makes it straightforward for customers to get your on-line enterprise up and working.
The drag-and-drop editor and step-by-step navigation information you thru the creation course of. You don’t want coding expertise or technical information, even when organising automation. You’ll be able to construct touchdown pages, programs, and funnels in a number of clicks.
Synthetic Intelligence
Kajabi accelerates course creation by an AI assistant. The AI can generate course outlines, lesson content material, and advertising and marketing copy.
You too can use the Creator Studio to repurpose over 40 sorts of advertising and marketing content material, together with video clips, neighborhood posts, emails, blogs, mini-courses, and extra.
Versatile gross sales instruments
Worth is commonly an entry barrier for a lot of prospects. Having versatile cost choices makes your merchandise reasonably priced and lets you entice a broader target market. A break up cost for a course sequence doesn’t have the identical sticker shock as a one-time $300 tag.
Kajabi affords one-time, subscription, and a number of cost choices. Relying in your product, you may create numerous pricing plans for various buyer segments.
As an example, you may activate one-time funds on your programs and subscriptions on your unique neighborhood.
Sturdy buyer help
Kajabi affords customers numerous help choices. Out of your dashboard, you may entry the assistance desk, the place you may ship an e mail, begin a stay chat, or schedule a webinar.
24/7 stay chat is simply obtainable on the expansion and professional plans, although. Different customers can entry this service between 6 a.m. and 5 p.m. Pacific Time. Outdoors of those hours, the assistance middle has step-by-step written guides and video tutorials to assist use the app.
Kajabi additionally has day by day stay webinars for instructional and Q&A periods. Subjects differ from advertising and marketing to product-building workshops. On-demand webinars are additionally obtainable by Kajabi College, a useful resource with a whole bunch of movies that will help you run a profitable enterprise on-line.
Lastly, there’s a Fb neighborhood known as Kajabi Heroes, the place you may get assist from a bunch of skilled customers.
Cons of Kajabi
No software program is ideal. Listed here are the issues prospects don’t like.
Worth
On the one hand, an all-in-one platform is cost-effective. You don’t must buy and handle separate instruments for programs, podcasts, video internet hosting, communities, advertising and marketing, and cost processing. It’s multi function subscription.
Nevertheless, $71 monthly is a excessive entry barrier for brand spanking new creators, particularly when related platforms supply related options at a cheaper price.
Right here’s a worth comparability of Kajabi alternate options.
As you may see, Kajabi is the costliest platform, regardless that all these instruments permit you to create, market, and promote digital merchandise.
It’s not simply the worth that’s prohibitive. When evaluating platform pricing, the extent of options determines the worth for cash. Kajabi has plan limits for a number of merchandise, together with the variety of digital merchandise and contacts.
For instance, you solely get one web site on all plans besides the costliest one. You’ll be able to double your plan limits with Kajabi Entry. Nevertheless, that’s a further $99 month-to-month.
The essential plan additionally limits you to just one product (e.g., one on-line course) and one neighborhood.
Restricted customization
A jack of all trades is a grasp of none. An all-in-one tag comes on the expense of specialization. Kajabi’s templates are high-quality, however there aren’t a lot of them.
As an example, there are 11 Kajabi web site templates. You’ll find customized templates on the Template Market, however these value additional.
If you happen to choose extra management over design, Kajabi will be limiting or costly.
The platform’s white labeling talents are additionally restricted. A customized area isn’t obtainable to customers on the Kickstarter plan. Furthermore, you have to be on the Progress or Professional plan to take pleasure in customized branding (i.e., eradicating the powered by Kajabi tag in your web site).
Kajabi helps partial e mail white labeling. So, whereas your advertising and marketing emails come out of your area, transaction emails undergo Kajabi.
You may get a branded cellular app on any Kajabi plan. Nevertheless, that is an add-on that begins at $89/month.
Restricted cost gateways
Kajabi’s cost processor accepts numerous cost kinds, together with credit score/debit playing cards, digital wallets, and purchase now pay later companies. Nevertheless, these choices are solely obtainable to customers with registered companies in the USA, the UK, Canada, and Australia.
Different customers are restricted to cost gateways like PayPal, Stripe, and Google Pay. It turns into troublesome to develop your small business if these choices will not be acquainted or accepted cost strategies. Customers with country-specific cost gateways additionally face restrictions.
Last verdict: The place does Kajabi stand?
To know Kajabi’s worth proposition, let’s checklist the first merchandise it’s essential to create and host a web-based class.
Internet hosting (begins at $11.99/month – Hostinger)
Video (begins at $12.00 – Vimeo)
Webinars (begins at $13.33/month – Zoom)
Electronic mail advertising and marketing (begins at $9/month – MailerLite)
Advertising funnels (begins at $81/month – ClickFunnels)
API integrations (begins at $19.99/month – Zapier)
That’s six totally different instruments to study and handle, costing $147.31 month-to-month. Kajabi affords these in a single platform for $71 monthly.
You would argue that you would be able to get these merchandise totally free. True. You’ll be able to construct a complete web site totally free on WordPress. It’s free to create and host video lectures on YouTube movies. A number of e mail advertising and marketing software program have free plans.
The issue with freemium plans is they arrive with consumer restrictions and restricted customization. As you develop, it’s essential to improve to paid plans for higher service. That turns into inefficient and costly because you’re coping with totally different platforms.
So, is Kajabi pricing price all the cash?
Many Kajabi evaluations just like the one beneath say sure.
That stated, Kajabi isn’t the one all-in-one resolution. And whereas $71 feels like a cut price if you happen to contemplate all of the instruments you may have paid for ($147), it feels loopy when you think about different Kajabi alternate options that provide you with extra worth at a cheaper price level. So, let’s speak about that subsequent.
Alternate options to Kajabi
A comparable Kajabi Various is GetResponse. GetResponse is an award-winning digital advertising and marketing software program that provides course-building companies. Our AI-powered course creators allow customers with no coding or design expertise to create, market, and promote limitless programs on one platform.
Enter a immediate about your course, and the builder will generate seven modules. Alternatively, you may construct your course from scratch utilizing the course navigator.
Along with course constructing, you may entry our strong e mail advertising and marketing options, together with signup kinds, conversion funnels, and advertising and marketing automation. E-commerce integrations allow the sale of programs by fashionable cost gateways like Stripe and PayPal. Plus, we don’t cost transaction charges.
Furthermore, our webinar function permits you to construct an viewers and promote your course to potential patrons.
GetResponse is cheaper than Kajabi, too. We’ve only one plan, which prices $56.58 for 1,000 contacts and 500 college students. The worth will increase based mostly on the variety of contacts and college students, however everybody will get entry to the identical strong options.
One other fashionable various to Kajabi is Thinkific. Customers can create, market, and promote on-line programs from scratch or utilizing predefined course templates. Different digital merchandise embody downloads, neighborhood, memberships, teaching, and webinars.
Thinkific helps advertising and marketing efforts with a touchdown web page builder, e mail templates, and sequences. By way of Zapier, you may combine your current advertising and marketing and e mail automation software program.
You even have management of funds with Thinkific’s built-in cost processor. It helps free, paid, bundled, and limited-time pricing packages.
Thinkific is cheaper than Kajabi, with plans beginning at $49 monthly.
Different complete course-building platforms are Teachable and Podia. Whereas these platforms are additionally cheaper than Kajabi, they cost 5% to 10% for transactions.
In closing
Kajabi is well-loved by prospects for good causes. Creating professional-looking programs, teaching periods, communities, and podcasts is simple with guided step-by-step navigation and AI-enabled instruments.
The model’s largest promoting level is it’s an all-in-one resolution. Customers can market and promote the digital merchandise they make on the platform. That simplifies enterprise processes, permitting information creators to deal with what they do greatest.
If you happen to discover the price prohibitive (and lots of do), contemplate Kajabi’s various, like GetResponse. You get the identical options, ease of use, and effectivity at a cheaper price.
