‘Tis the season for holidays. From spiritual celebrations like Hannukah to minor observations like Nationwide Cookie Day, December affords organizations many engagement and gross sales alternatives.
The 12 months is winding down, and your advertising and marketing artistic drive is dwindling. Don’t fear. We’ve acquired you coated.
Let’s unwrap 14 December e-newsletter concepts to deck your electronic mail campaigns with the spirit of the vacations and delight electronic mail subscribers. We’ll additionally share attention-grabbing topic traces to create electronic mail newsletters that stand out within the vacation deluge.
Planning your December e-newsletter calendar
December is undoubtedly the busiest advertising and marketing time of the 12 months, with quite a few one-day occasions and week-long celebrations.
Listed here are some celebrations and events to focus on in your December 2024 e-newsletter concepts:
December 3: Giving Tuesday
December 4: Nationwide Cookie Day
December 6: St. Nicholas Day
December 9: Inexperienced Monday
December 10: Human Rights Day
December 14: Nationwide Free Transport Day
December 20: Ugly Sweater Day
December 21: Winter Solstice
December 24: Christmas Eve
December 26: Boxing Day
December 31: New 12 months’s Eve
Week-long celebrations:
Hanukkah: December 25, 2024 to January 2, 2025
Kwanzaa: December 26, 2024 to January 1, 2025
You shouldn’t have a good time all these holidays. Relevance is essential for marketing campaign success. Due to this fact, select the vacations that resonate along with your target market and align along with your model.
It is important to plan your weekly or month-to-month newsletters, so your campaigns align with key dates. You’ll be able to part the month in pre-holiday, vacation, and post-holiday classes to raised align your e-newsletter with the season’s actions.
1. Giving Tuesday
Giving Tuesday is a worldwide occasion that celebrates and encourages generosity to native communities and causes.
Non-profit firms can capitalize on the vacation to drive donor campaigns. Nonetheless, you don’t need to be a charity or group group to take part. Firms with social values or CSR (company social duty) methods can exhibit their dedication with a giving marketing campaign.
Listed here are a couple of e-newsletter concepts for December with a giving theme:
Sharing 31 acts of kindness subscribers can do in December.
Highlighting your volunteer initiatives and group work.
Holding polls for causes your enterprise can donate to.
Giving is part of TOMS’ model story. For each shoe bought, a pair is given to a deprived baby.
This electronic mail encourages clients to purchase Nepal boots so a pair may be given to a needy baby in a cold-weather local weather.
2. Nationwide Cookie Day
Nationwide Cookie Day is a enjoyable December e-newsletter concept for food-related companies. It falls throughout the vacation season, permitting you to faucet into numerous themes – Christmas, Hanukkah, Kwanzaa, Festivus, and extra.
Candy e-newsletter concepts embody:
Particular affords or reductions on cookie-related merchandise
Share recipes from around the globe
Personalized cookie field giveaways
Spotlight or collaborate with native bakeries
Supply free cookies with purchases
Ask subscribers to share their favourite recipes (with images)
Begin selling your Nationwide Cookie Day electronic mail advertising and marketing marketing campaign early to create buzz. Moreso, for those who’re that includes subscriber enter in your e-newsletter.
Knowledge privateness and safety corporations can even take part within the unofficial vacation with newsletters educating clients about cyber cookies.
3. Enjoyable winter engagement
Though rollercoasters and out of doors water parks are closed throughout the vacation season, individuals can bask in numerous winter actions. These embody:
Skate parks
Bowling alleys
Indoor water parks
Ski resorts
Furthermore, goal audiences in heat climates is perhaps in search of the winter wonderland expertise.
Try this instance from a property administration firm.
It leans into the winter theme to advertise winter trip houses. Utilizing electronic mail e-newsletter instruments like GetResponse with location segmenting capabilities permits the enterprise to focus on clients in tropical or desert local weather zones who would get pleasure from a snowy paradise.
4. Inexperienced Monday
If you happen to haven’t heard of Inexperienced Monday, it’s as a result of Cyber Monday has eclipsed it. This occasion takes place per week after Cyber Monday.
Inexperienced Monday is a web-based retail occasion on the second Monday of December. Coined by eBay, it describes one of many busiest on-line procuring days of the 12 months when consumers rush to get last-minute orders in earlier than vacation supply cutoffs.
Inexperienced Monday affords vital reductions and free transport like its extra in style counterpart. Nonetheless, to differentiate it, you could emphasize transport deadlines.
See the instance beneath.
One other angle you need to use is to supply offers on eco-friendly merchandise.
5. Winter solstice
December solstice is the longest evening of the 12 months and marks the center of winter within the northern hemisphere. It was a time for reflection, with many cultures celebrating the day with distinctive rituals. Nonetheless, with the Christianization of pagan cultures, this vacation has fallen by the wayside.
Nonetheless, a winter solstice electronic mail calling readers to decelerate and mirror stands out in opposition to a barrage of newsletters telling them to behave quick. The unfamiliarity of the observance would possibly, at the very least, get e-newsletter subscribers to open your electronic mail and see what it’s about.
Share the historical past and significance of the day, emphasizing reflection and renewal. Wellness manufacturers can share meditation methods. Music streaming apps can suggest soothing playlists. Cafes can promote their calming tea drinks.
6. Observe winter wellness
Don’t let the Christmas lights and jingle bells idiot you. The festive season is worrying for a lot of consumers, to not point out the winter blues and circumstances of flu that include decreased daylight and chilly climate.
A winter survival information works nicely for a well being and wellness December e-newsletter. You’ll be able to share:
Merchandise that fight dry pores and skin
Video or audio meditation methods
Tricks to increase immunity with vitamin
Heat and hearty meals recipes
Indoor alternate options to out of doors actions
Psychological well being sources
Your e-newsletter may be instructional and interesting with a wellness problem round your product to extend engagement.
7. Winter trend
Style retailers can capitalize on two December e-newsletter concepts: cozy winter garments and vacation get together model.
Nonetheless, don’t simply show the latest coat or woolen pants. Present clients the best way to model numerous gadgets. They’ll most probably purchase them after they can think about carrying your garments.
American Eagle’s outfit builder permits customers to combine and match collections, prompting extra purchases.
8. Christmas Day
Regardless of the aggressive red-and-white advertising and marketing, Christmas isn’t nearly gross sales and promotions. It’s a cultural and spiritual vacation the place household and associates collect to attach, change presents, and share meals.
Sending heat needs to your clients or staff is an effective way to construct and cement relationships.
Your Christmas e-newsletter could embody:
Christmas traditions from around the globe or staff
Festive Recipes
Vacation hacks
Christmas trivia
The precise messaging will differ relying on your enterprise. December newsletters from faith-based organizations will look completely different from these from secular firms.
9. Secret Santa video games
The vacation season means events with colleagues, associates, and household. Social gathering video games make these gatherings enjoyable and foster camaraderie, making them perfect December e-newsletter concepts for work environments. There are lots of of video games, however within the season of givin,g Secret Santa video games rule all of them.
Secret Santa Claus is a Western custom wherein individuals give one another presents, however the giver’s id is saved a secret.
Your e-newsletter can share how-to guides for Secret Santa video games employees can play with their division group members or household. These embody white elephant reward exchanges, handmade reward challenges, Guess the Secret Santa, and extra. You too can embody trivia staff play to win prizes.
10. Vacation season promotions
Buyers count on offers throughout the vacation procuring season. Companies can get clients enthusiastic about vacation gross sales with promotional emails.
There are two efficient December e-newsletter concepts for retail campaigns.
The primary is having a distinct supply for every day of the marketing campaign (reductions, free transport, bundle offers, and so on).
That’s what Brooks Brothers did with its six one-day-only affords.
The promotion created buzz and a way of urgency, encouraging consumers to behave.
In case your e-newsletter is month-to-month, define what offers can be found on what days. Comply with up with reminders as every sale deadline approaches.
The second concept is a present information. Discovering the right reward for various individuals may be worrying. Reward guides curate merchandise by numerous classes, making the shopping for course of simpler. On the identical time, enterprise homeowners promote finest sellers.
11. Incorporate Hanukkah information
Hanukkah (additionally known as the Jewish Competition of Lights) is a vacation that celebrates and reaffirms Judaism beliefs. Family and friends mark the event by lighting menorah candles every evening of the eight-day competition. Youngsters additionally obtain cash to reward dedication to Torah examine.
How will you incorporate Hanukkah into your December e-newsletter?
Dive into custom and educate readers with trivia and video games.
Ask Jewish group members or leaders to share the historical past behind the vacation and what it means to them.
Share a conventional Jewish recipe sometimes loved throughout Hanukkah.
Right here’s an instance.
The e-newsletter shares ten methods individuals, no matter spiritual perception, can unfold mild and vacation cheer throughout the festive season.
12. Gratitude word
Loyal clients wish to really feel valued and appreciated. What higher solution to thank them for his or her help and loyalty than with a word of gratitude?
A easy electronic mail, like this one from J.Crew, works nicely.
It seems honest as a result of there isn’t a push to promote something.
Nonetheless, if you wish to present clients your appreciation even additional, supply them loyalty reductions or rewards. That can guarantee they return to your enterprise, and repeat clients spend extra money, based on a retail examine by BAIN & Firm.
Relying on your enterprise, you possibly can personalize thanks emails to the particular services or products every buyer makes use of. It’s additionally an ideal alternative to upsell or cross-sell different merchandise that will enhance the person’s expertise.
Additionally, don’t simply thank your clients. Your staff are integral to your enterprise’s success and deserve gratitude, too.
13. 12 months wrap-up
Are you aware how Spotify shares a compilation of customers’ most listened-to songs, artists, and genres over the previous 12 months? You are able to do the identical for your enterprise.
The top of the 12 months is an ideal time to mirror in your targets and achievements. A wrap-up e-newsletter permits you to brag about your successes and reiterate your dedication to your mission and imaginative and prescient.
Right here’s a year-in-review e-newsletter template to get you began.
A year-end e-newsletter allows you to spotlight accomplishments, milestones, case research, and buyer testimonials that exhibit your product’s strengths. You too can share in style posts out of your weblog or social media accounts, boosting the visibility of your finest content material.
14. New 12 months’s Eve
If you happen to don’t wish to look again, you possibly can look ahead. Perhaps the previous 12 months wasn’t eventful. Or you’ve gotten one thing thrilling you’re engaged on for the upcoming 12 months. A New 12 months’s theme is ideal for getting readers enthusiastic about your plans.
Listed here are some concepts you need to use:
Give readers a sneak peek at upcoming occasions or initiatives
Share your New 12 months’s resolutions or enterprise plans
Supply a New 12 months’s low cost or particular
Inboxes are normally much less crowded after Christmas, giving New 12 months-themed December newsletters extra visibility.
Seize consideration with these topic traces
Need to increase the vacation season electronic mail open charges? Listed here are six topic traces to jingle these electronic mail inbox bells.
We couldn’t have accomplished it with out you.
The last word vacation reward information for last-minute consumers 😥
Psst! Right here’s a 🍪. You deserve it
Toast to the New 12 months with our 3 for 1 supply
Merry Christmas🎄, Hanukkah 🕎, and Festivus for the remainder of us!
Ship Christmas miracles with our free transport & supply 🚚
Don’t be afraid to sprinkle emojis into your electronic mail topic traces. They assist your topic traces stand out in crowded inboxes and help efficient topic line size for cellular machine codecs.
In closing
As you possibly can see, December is filled with official and unofficial holidays. You don’t need to compete with hundreds of manufacturers for Christmas newsletters. A winter solstice or giving theme might help you stand out throughout the vacation electronic mail rush. You too can bundle themes. For instance, you possibly can have a brand new 12 months electronic mail that critiques the final 12 months with gratitude.
December e-newsletter concepts FAQ’s
How do I make my December e-newsletter stand out?
Three parts that make a e-newsletter stand out are catchy electronic mail topic traces, visually interesting design, and related and interactive content material reminiscent of polls or vacation trivia.
What content material ought to I embody in a December e-newsletter?
Hold vacation e-newsletter content material light-hearted and festive. Embody season greetings, ideas and hacks, unique affords, model achievements or initiatives, year-end reflections, reward options, and sneak peeks into the New 12 months.
When ought to I ship my vacation e-newsletter?
For month-to-month newsletters, ship emails within the first week of December. Alternatively, you possibly can ship them per week earlier than particular holidays to permit subscribers to interact with content material. The objective is to catch clients earlier than they turn into too busy with vacation plans.
