I’m engaged on an entire new undertaking. Just about a completely new enterprise.
To assist me construct every little thing, I’ve been utilizing a Customized GPT, which has a information base of every little thing I’ve been doing for the undertaking to this point. In different phrases, it is aware of as a lot in regards to the enterprise as I do.
For enjoyable, I requested it to make up an origin story for the corporate. One thing enjoyable, and perhaps slightly tongue-in-cheek.
Twenty seconds, later I had the complete origin story.
It was actually, actually good. It made me smile, and snigger out loud.
It was entertaining, however not one thing I might ever use.
I then went again and requested for a “actual” and “credible” origin story.
This model wasn’t as entertaining, however it was nonetheless excellent. I might completely apply it to the About web page of my new web site.
The difficulty is… it isn’t true.
So I received’t use it.
This factors to a significant issue…
When AI-generated content material turns into this good, this quick, and this cheap, you may make up just about something you need, at scale.
I can use AI to write down 100 weblog posts a day, underneath a pen title or a wide range of totally different pen names. I can use it to handle 1000’s of bots that work together on social media, pretending to be actual individuals.
And sure, individuals are already doing this.
It’s an issue, as a result of instruments like ChatGPT at the moment are able to writing effectively sufficient to idiot most individuals, more often than not.
With phrases this low-cost, authenticity turns into invaluable.
It’s time for us actual people to return out from behind the scenes.
Step out with some actual tales, even when they’re not wildly unique.
Report your self on video, even if you happen to’re not that comfy in entrance of a digicam.
Maintain a gathering or webinar on Zoom, and don’t fear in case you have a technical problem.
Write one thing with out utilizing Grammarly, or asking Claude to edit it for model.
Get out of the workplace, go to the worker picnic, say a couple of phrases on digicam, even if you happen to did spill ketchup in your t-shirt.
In different phrases, do the issues that people do.
Even the messy issues.
Particularly the messy issues.
In a world of mass-produced, AI-generated content material and tales, the worth of authenticity goes by means of the roof.
Your buyer or purchasers will belief you – and purchase extra from you – not despite the ketchup stain, however due to it.
