Google Analytics 4 made monumental adjustments to metrics monitoring for search engine marketing and pay-per-click campaigns. As an alternative of simply seeing general web page site visitors, now you get exact information for each stage within the buyer journey.
What’s the key to GA4’s superpowers? Occasion monitoring. By studying what occasion rely is in Google Analytics and how you can use it successfully, you may customise your campaigns like by no means earlier than.
What Is Occasion Depend within the Google Analytics Dashboard?
Occasion rely refers back to the whole variety of instances a tracked occasion occurs. For instance, if 100 individuals go to considered one of your blogs in a day (or week, month, and so forth.), the occasion rely for web page visits can be 100.
What Are Occasions?
Occasions in GA4 go method past site visitors statistics. You possibly can observe what number of instances guests:
Click on a button
Fill out a contact kind
Obtain a freebie or white paper
Scroll down the web page
Play a video
Buy a product
The beneficial occasions class in Google Analytics is large, providing metrics for outbound clicks, person searches in your web site, web page views, and cart behaviors. What does occasion rely imply in Google Analytics for these tags?
What Is the Distinction Between Views and Occasion Depend?
Web page Views are one sort of occasion in GA4. The occasion rely for views tells you what number of instances customers loaded one of many pages in your web site (or in your app).
You possibly can observe whole web site site visitors or browse views by web page URL. This helps you see which blogs or touchdown pages are getting probably the most clicks.
