In a current survey of trade professionals, a whopping 87% mentioned content material advertising and marketing was reasonably to extraordinarily efficient. On the identical time, many companies consider their content material technique might be even higher. The survey cited the “lack of clear objectives,” “lack of price range,” and “lack of sources” as main obstacles. This information will help you overcome these challenges. Construct efficient, high-quality on-line advertising and marketing on a price range by studying learn how to repurpose content material successfully.
How Do You Repurpose Content material?
When accomplished proper, repurposing outdated content material means utilizing present content material in a brand new, distinctive, or artistic means. A single piece of content material can encourage or generate a half dozen extra items.
Consider it like Thanksgiving leftovers. With just a little inspiration, you’ll be able to flip leftover turkey right into a mouthwatering Monte Cristo sandwich, a hearty chili, or daring enchiladas. You’re not simply saving time and grocery cash — you’re turning one nice dish into a number of new and thrilling meals.
Repurposing content material works the identical means. By creatively reusing your web site’s belongings, it can save you sources whereas producing contemporary, high-quality materials that continues to ship worth.
What Is an Instance of Repurposing Content material?
Right here’s an instance of how simple it’s to show blogs into attention-grabbing social media posts. The next snippets are taken largely word-for-word from the unique article “Advantages of Running a blog” and make superior social media posts:
“Folks purchase from firms they belief. One of many largest advantages of running a blog? Rising the model authority that results in client belief and loyalty.”
“Extra site visitors will increase the probabilities of getting leads, and who doesn’t need leads that they will convert to prospects? As you see how new guests work together together with your blogs, you’ll be able to streamline your conversion course of and gross sales funnel.”
“B2B firms that weblog extra generate 67% extra leads than these not running a blog ceaselessly. Corporations that weblog persistently obtain as much as 97% extra hyperlinks to their web site.”
Creating these posts takes only a few minutes. Investing in content material for your corporation can strengthen a number of advertising and marketing channels, from Fb to YouTube, with minimal effort.
What Are the Finest Methods To Repurpose Content material?
Properly-written content material is sort of a hardwood flooring: worthwhile, versatile, long-lasting, and irresistible. With just a little effort, it shines anyplace and anytime. Listed here are a few of our favourite methods to remodel net pages and weblog articles.
1. Blogs → Data Middle
Some weblog articles simply have that particular sauce that clicks. You understand those. They rank nicely, drive main site visitors to your web site, and generate conversions. These are referred to as pillar items. With a couple of minor tweaks, you’ll be able to rework a 1,000-word weblog submit right into a 1,500-word web site fixture that attracts in much more views.
When you don’t have one already, it’s time to create a brand new “Assets,” “[Industry] Academy,” or “Data Middle” part to your web site. That is the right place to function in style articles that your goal prospects will discover helpful, similar to how-to articles.
We like how Bruce places a “The place To Begin” part entrance and heart for hardwood flooring. Former weblog articles now stay as “Recommendation,” that includes useful matters like “Stable vs. Engineered Hardwood” and “How To Clear Hardwood.”
2. Purchaser’s Information → Blogs
The blog-to-ultimate-guide superhighway runs each methods. You too can flip a big purchaser’s information into 4 or 5 particular person weblog posts. The bottom line is to establish the details of the article after which broaden on every part.
Undecided what we imply? Try this instance of repurposing content material utilizing Shopper Report’s “SUV Shopping for Information” as a place to begin. Listed here are the primary headings of the article, together with our notes on turning each right into a separate weblog:
SUV Sorts: This will spin off into “What Kind of SUV Is Proper for My Household?” or “What Are the Most Inexpensive SUVs?”
Subcompact, Midsized, and Giant SUVs: Every subheading can develop into an article like “What Are the Professionals and Cons of Subcompact SUVs?” or “Are Giant SUVs Value It?”
Components to contemplate: This part makes a straightforward standalone article like “What Ought to You Search for in an SUV?” or “10 Security Options Each New SUV Ought to Have.”
2WD vs. AWD vs. 4WD: This subheading virtually writes itself as a standalone article.
New Versus Used SUV: This part may simply develop into an article referred to as “Professionals and Cons of Shopping for a Pre-Owned SUV” or “How Lengthy Do Used SUVs Final?”
These bigger purchaser’s guides typically solely have house to cowl details sparingly. That gives a possibility to hyperlink out to facet articles that cowl the identical matters in higher element.
3. Movies
Do you know that the majority Individuals watch YouTube for almost an hour a day? Video content material is participating, audience-friendly, and straightforward to know.
The one downside is that writing video scripts is tough — or is it? When you have already got a complete weblog article on a subject, turning it right into a video script is comparatively simple. You retain the concepts intact however tweak the wording to sound extra conversational and pure, like somebody talking as a substitute of studying an article.
Time for a brief instance. Right here’s a paragraph from one in every of our blogs referred to as “How Many Backlinks Per Month Ought to You Add?”: “Setting month-to-month backlink targets is an efficient factor, however don’t use arbitrary numbers to measure success. High quality backlinks are worthwhile whether or not you handle to attain 5 or 50.”
In a YouTube video, we’d say the identical factor like this:
“Are we saying you shouldn’t have backlink targets? No. You completely ought to. You wish to see these backlink numbers going up each month.
Each backlink is an opportunity to get new prospects and promote extra merchandise. The purpose is that there’s no ‘proper’ variety of backlinks to intention for.
Did you get 5 this month? Superior. Shoot for seven subsequent month.
Possibly 20 is regular for you. So, attempt getting 25. So long as the arrow goes up, you’re good.”
Movies are insanely in style, making this one of the worthwhile methods to repurpose outdated content material. It in all probability doesn’t damage that Google owns YouTube (wink).
4. Infographics
Talking of backlinks, do you wish to know a secret to attracting a great deal of passive hyperlinks to your content material? Create an infographic. Significantly, different web sites love linking to infographics which have statistics and professional suggestions.
To create an infographic from an present weblog article, you want a couple of issues first:
The Proper Content material: How-to blogs, purchaser’s guides, and statistical evaluations (e.g., “2025 House Insurance coverage Statistics” or “State of Cybersecurity in 2025”) are nice information sources.
Graphics Instruments: Adobe Illustrator is the professional model, however Canva, VistaCreate, Adobe Categorical, and Pixlr work nice on a price range.
An Creative Aspect: Templates do a part of the work, however you continue to want to pick out graphics that look good and transition from one level to the subsequent.
Consider infographics as bite-sized summaries of your blogs — simple to digest and excellent for sharing. They condense worthwhile info into an eye catching, shareable format that retains readers coming again for extra.
