Skilled content material writers write higher with AI
I maintain listening to the identical factor in every single place. Companies are dropping content material writers and switching to AI instruments. Many writers I do know have seen their purchasers vanish in a single day. On the floor, it is smart – AI writes quick, it appears to be like polished, and it feels low cost. Purchasers assume they’re saving cash whereas bettering high quality.
However the actuality is that a lot of the AI-written content material is shallow. It appears to be like positive at first look, however it lacks depth, accuracy, and technique. And serps have began to note.
I’ve spoken with companies who giddily went “all in” on AI content material, solely to look at their search site visitors collapse in a number of months. What appeared like a shortcut changed into a pricey mistake.
That’s why I say: now could be the most effective time to rent a content material author. As a result of when everybody else is filling the web with generic AI textual content, human-written content material stands out. It provides you an edge. It builds authority. It will get you seen for the appropriate causes.
Listed below are 11 the explanation why working with a content material author makes extra sense than ever.
Technique earlier than sentences
AI is nice at spitting out textual content however it has no thought why what you are promoting exists or what your buyer cares about.
A content material author begins with technique. Who’re you speaking to? What do they want? How would you like them to maneuver from a weblog put up to a product web page to a sale?
With out technique, AI content material clogs your web site with noise. With a author, every bit of content material has a spot within the funnel. Each sentence strikes individuals nearer to motion.
Model voice that builds belief
Do your emails, web site, and weblog sound like the identical individual? Or do they soar from robotic to informal to complicated?
AI tends to flatten voice. It feels like “everybody.” A content material author provides you one constant voice – a voice that builds belief. Readers comprehend it’s you, whether or not they see a LinkedIn put up or a product description. That consistency makes individuals keep longer. It makes them come again.
In truth, this is likely one of the largest the explanation why purchasers rent me – they need me to jot down for them how I write for myself.
Actual experience and lived element
AI has learn one million articles however hasn’t spoken to your prospects and purchasers? No, it hasn’t. It hasn’t walked via your product demo. It hasn’t seen the look on somebody’s face when an answer clicks.
A author brings lived element. They will interview you. They will pull in quotes, tales, and examples. They know the way to clarify “what labored” in an actual marketing campaign. This sort of element alerts experience. It retains individuals studying as a result of they’ll really feel the expertise behind the phrases.
Conversion-focused copy throughout the funnel
AI can write sentences and paragraphs emulating a Nobel laurate (for enjoyable, I made ChatGPT write like Salman Rushdie and it was superior).
However can it promote? Not likely. Can it make readers click on that purchase button? You already know it will possibly’t.
A content material author thinks concerning the funnel. On the prime, you want consideration. Within the center, you want belief. On the backside, you want a transparent ask: enroll, purchase, e-book a demo. Writers construct CTAs that match person intent. They know the way to flip informal readers into paying prospects.
That’s why you rent a author. To maneuver individuals, not simply inform them.
search engine optimisation that respects search intent
Serps don’t reward textual content dumps. They reward solutions. They reward readability. They reward intent.
AI can overload you with 50 weblog posts. But when they don’t goal the appropriate search intent – informational, transactional, or navigational – they received’t rank or convert.
A content material author does the other. They select fewer however higher pages. They join subjects, hyperlink pages, and construct topical authority. Which means your web site doesn’t simply present up on Google. It stays there.
Modifying, fact-checking, and threat management
AI has this nagging tendency to make issues up. It mixes dates, invents stats, and quotes individuals who by no means mentioned something. You’ll be able to’t afford that.
A content material author takes duty. They test details, confirm sources, and reduce dangerous claims. They edit for accuracy, readability, and tone. Which means fewer corrections, fewer indignant emails, and no embarrassment when somebody factors out an error in your weblog.
Unique concepts and standpoint
Content material with out opinion blends into the background. AI content material feels like the whole lot else already on the web. Apart from, AI tries to be too good and unbiased that always kills the spirit of writing. I imply, if one thing sucks, it finds it fairly arduous to say that it sucks.
A author is aware of when to take a stand. They add perspective. They level out the place widespread recommendation fails. They use tales to make you memorable. A content material author could be brave and swim in opposition to the tide, which AI principally avoids. That’s what will get bookmarked. That’s what will get linked. That’s what individuals share.
Originality is the one solution to stand out and human content material writers ship that.
Updates and content material upkeep
Content material isn’t “executed” the day you publish. Stats get previous. Rivals write newer guides. Hyperlinks break.
AI doesn’t care about upkeep. A author does. They replace posts, refresh numbers, merge duplicate pages, and redirect what’s not helpful. This ongoing work is what retains your site visitors alive. With out it, your web site decays.
Repurposing with function
One weblog put up can change into ten smaller items – however not if you happen to simply copy and paste.
A author can reshape content material to match every channel. Weblog into an e mail. Weblog right into a LinkedIn put up. Weblog right into a Twitter thread or a YouTube script. Every model feels pure for that platform. Each respects the reader’s context.
That’s repurposing executed proper. It multiplies attain with out multiplying effort.
Human + AI pace with out the standard drop
AI isn’t unhealthy, and that’s why, content material writers don’t ignore AI. They use it for creating outlines, for brainstorming concepts, and for getting ready tough drafts.
The great factor is that they don’t go away the whole lot to AI. They refine, form, and inject voice, belief, and accuracy. The consequence: content material created quicker however with out the boring, generic really feel of uncooked AI textual content. It’s pace plus high quality – and that’s the most effective combine you will get proper now.
Measurable outcomes and steady testing
Right here’s the true motive to rent a author: accountability.
Writers don’t simply push out textual content and disappear. They tie content material to your objectives. Extra site visitors? Higher engagement? Extra leads? A author runs assessments, compares outcomes, and adapts. They deal with content material as a residing system, not a one-off challenge.
That’s the way you get ROI. Not from countless AI output. From targeted, examined, refined writing.
Objections you’ll hear (and the way to reply)
You’ll hear individuals say, “AI is cheaper.” However low cost content material that doesn’t convert is the costliest mistake.
You’ll hear, “We will write in-house.” Perhaps. However who will handle the briefs, edits, and deadlines?
You’ll hear, “We solely want search engine optimisation.” However rankings with out conversions are self-importance. You want content material that sells, not simply site visitors.
What to search for when hiring
For those who’re satisfied, the subsequent step is figuring out the way to decide a author. Search for:
A portfolio with outcomes, not simply phrases.
A transparent course of: analysis, briefs, revisions, reporting.
Means to study your business quick.
A voice that matches your model.
Consolation utilizing AI as a instrument, not a crutch.
These items matter greater than phrase rely or hourly fee.
Methods to work with a author for finest outcomes
Hiring is simply the beginning. One of the best outcomes come once you:
Share your buyer profiles and gives.
Approve a easy voice information.
Overview and provides suggestions rapidly.
Monitor one north-star metric, like demo requests or trial signups.
Collaboration makes content material work. Silence kills it.
The takeaway is straightforward. AI could write the phrases, however writers make them matter.
Rent a content material author now. Not later. Not “sometime.” As a result of whereas your opponents publish countless generic content material, you’ll publish content material that sells.
That’s the deal.
For those who’re severe about rising with content material that works, let’s discuss.
