Welcome to our Worker Highlight collection, the place we get to know Skimlinks staff from across the globe a bit higher.
This time we function Jessica Couëron, who works as a Enterprise Growth Supervisor for the French market.
Let’s begin with you telling us a bit about your self…
I arrived at Skimlinks final 12 months as a enterprise improvement supervisor for the French market. I used to be answerable for taking care of the French market at Kelkoo previous to that. I’ve labored in numerous roles, beginning in gross sales after which shifting to visitors optimisation and eventually enterprise improvement. I even have affiliate expertise from my time working at CJ, which was useful once I arrived at Skimlinks.
Some private issues about me: I’m very keen on bodybuilding! I’ve competed in a number of competitions. I’m additionally an animal lover; I’ve a canine and a cat and am not ashamed to say that they’re like my youngsters (giggle).
What has been the spotlight of your final week?
Final week, I attended a incredible occasion organised by CJ, the place all the important thing publishers have been current. It was an amazing alternative to attach with them.
When and why did you be part of Skimlinks?
I joined the corporate a little bit over a 12 months in the past. It felt like a mission that I needed to full. I beforehand stayed 13 years in the identical firm. For me, it was a brand new starting, and it was the possibility to launch Skimlinks into a brand new market. It’s good to problem your self by rising. I wished that for myself. When it’s too straightforward, properly, you’re not creating your expertise anymore and also you’re in your consolation zone. Getting out of that and simply considering outdoors of the field is one thing that I actually wanted to expertise.
General, I selected Skimlinks as a result of it’s a nice firm to work at. It was an amazing alternative and I’m actually blissful that it’s been a beautiful expertise thus far.
What does your function entail?
As a enterprise Growth Supervisor, I’m right here to symbolize and develop the French market. I assist publishers maximise their commerce content material income and monitor their efficiency to establish alternatives for development with them.
The opposite aspect of my function consists of doing the identical for the retailers and networks. So I did plenty of work by educating networks and constructing relationships with them, which is essential as a result of once I arrived, plenty of networks (within the French market) didn’t actually know what Skimlinks have been doing. So I wanted to construct these relationships based mostly on transparency.
What do you consider is the most important alternative within the French market now?
I consider there are important alternatives within the French market. As e-commerce continues to develop, so does commerce content material. Extra publishers at the moment are open to creating commerce content material, which wasn’t the case just a few years in the past. Whereas some publishers are very mature on this space, others haven’t adopted it but. Nevertheless, many media publishers in France now recognise the urgency of embracing commerce content material, which I see as the most important alternative.
On the flip aspect, what do you assume is the most important problem dealing with the French market proper now?
I’d say all the Google insurance policies round GDPR. We have to educate publishers to search out some new methods to leverage enterprise whereas being aligned with the GDPR. Though difficult at occasions, it’s additionally a profit as a result of it signifies that we additionally must assume outdoors of the field. To be aligned with all the new insurance policies and simply to search out new alternatives, which we’re doing properly.
The place would you like Skimlinks to be for editorial publishers in a 12 months’s time?
For me, I’d love for France to be as huge because the UK. In case you have a look at Taboola in France, once they began, there was nothing. Now right here in France at the moment, Taboola is no 1. So that is my aim for what I need to lead into the following 2 years.
What’s the most effective profession lesson you’ve realized thus far?
I’d say perseverance and the power to remain affected person is vital. I’m not naturally essentially the most affected person particular person, however I’ve realized how essential it’s. It takes constant effort and laborious work to make issues occur. Staying optimistic can also be essential, reminding your self that success will come. I goal to take care of a optimistic mindset, regardless of the challenges I face.
And let’s end together with your favorite idiom/phrase…
It’s little by little, the fowl builds its nest. This positively hyperlinks again to what I discussed earlier. With plenty of constant efforts and laborious work, it at all times results in an enormous achievement over time.
