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Regardless that the eCommerce area of interest is slightly aggressive, campaigns executed with precision can carry headspinning outcomes. And on this case research, we’ll uncover how one company turned PropellerAds’ Push visitors and dynamic CPA bidding right into a constant revenue engine.
The outcomes had been $833,000 in gross sales, tens of hundreds of thousands of impressions, and a systemized scaling technique that constantly delivered 20-30% ROI, with peaks of over 225% ROI in a single month. How did they do it? Let’s discover out.
Background: How the Campaigns Have been Set Up
Earlier than diving into the numbers, let’s look at a few of the foundations that made these campaigns work:
Conversion kind: sale (purchases counted as conversions);
Payout mannequin: commission-based with new customers triggering greater payouts.
Monitoring: S2S postback integration with affiliate portals and API sync.
Postback setup: dynamic CPA mannequin utilizing the ‘value’ parameter. This allowed the system to assign correct payouts to every conversion and regulate bids mechanically.
Foremost visitors format: PropellerAds Push notifications, which delivered the most effective mixture of quantity and conversion high quality. Later, the staff additionally explored Survey Exit and In-Web page Push to diversify visitors.
This stable technical background gave the campaigns flexibility and scalability, making real-time optimization potential.
Marketing campaign Lifecycle: From Launch to Scaling
The media shopping for staff has two initiatives – a fast-fashion retailer and a worldwide market – every adopted a structured lifecycle recommended by PropellerAds account strategist Sotos Charalambous:
Heat-up (pre-launch): campaigns had been launched not less than per week earlier than seasonal occasions (Singles’ Day, Ramadan, or Black Friday). This warm-up interval helped algorithms collect early information earlier than peak demand.
Testing part (days 1-7): intensive A/B testing of GEOs, creatives, advert codecs, and touchdown pages. Conversion delays of 4-5 days had been frequent, so endurance was key earlier than making choices.
Scaling part (days 8-20): Gradual finances will increase on campaigns that confirmed promising early ROI. Optimization on this stage was mild however constant (you’ll discover the small print under).
Ongoing optimization (steady):The staff excluded underperforming zoneIDs each two weeks and eliminated sources with excessive order cancellation charges.
As their account strategist, Sotos Charalambous, put it:
“It’s not plug-and-play. The primary few days are nearly watching. Day 8 to twenty – that’s when issues actually transfer.”
Case A: International Market Marketing campaign
This marketing campaign promoted a big worldwide on-line market, recognized for its broad product catalog, robust cellular adoption, and flash offers. The viewers was primarily price-sensitive cellular customers in rising markets.
Key Outcomes
Length: 1+ yr
Whole Gross sales: $833K
Whole Spend: $687K
ROI (common): 21.22%
High Advert Format: Push
High GEOs: MX, FR, ES, IL, IT, CL, DE, BR, SA, KR, CO, PE, GH, NL
Platform: Android, matching the person base’s procuring habits.
Month-to-month Efficiency (Case A)
Month
Advertiser Income
ROI
Might 2025
$81,855.12
16.67%
Apr 2025
$98,898.88
225.34%
Mar 2025
$119,044.47
12.18%
Feb 2025
$96,181.66
25.95%
Jan 2025
$94,185.61
17.02%
Dec 2024
$79,962.51
24.78%
Nov 2024
$44,592.91
3.05%
Oct 2024
$39,545.49
36.72%
Sep 2024
$42,605.72
46.54%
Aug 2024
$33,151.50
27.31%
Jul 2024
$27,301.00
108.48%
Jun 2024
$23,492.40
88.72%
Might 2024
$19,217.00
143.85%
Apr 2024
$14,173.80
119.45%
Mar 2024
$11,232.57
83.53%
Feb 2024
$5,179.46
-15.64%
Jan 2024
$756.12
-82.01%
Dec 2023
$1,606.54
14,665.99%
Nov 2023
$255.38
-79.68%
TOTAL
$833,238.14
21.22%
Highlights
April 2025: 225% ROI ($98K income from $30K spend).
July 2024: 108% ROI – a breakthrough month exhibiting potential to double returns.
December 2024: $80K income with 25% ROI, boosted by vacation procuring.
Case B: Quick-Style Platform
This marketing campaign centered on a mobile-first fast-fashion retailer, fashionable amongst Gen Z and millennials. The model leveraged influencer buzz, seasonal drops, and trend-driven gross sales to take care of momentum.
Key Outcomes
Length: 4-5 months
Whole Conversions: 292,150
Whole Spend: $836K
Common ROI: 39.7%
Advert Codecs: In-Web page Push (iOS), Push, Survey Exit
High GEOs: Tier-1 Western nations
Platform: largely iOS, with greater CRs in premium markets.
Month-to-month Efficiency (Case B)
Month
Impressions
Conversions
CR
Spend
Jul 2025
85,249
55,412
0.65
$147,303
Jun 2025
147,627
88,576
0.60
$237,422
Might 2025
96,129
91,323
0.95
$232,130
Apr 2025
82,627
57,839
0.07
$135,674
Optimization Techniques That Drove Outcomes
These optimization strikes had been utilized to each campaigns described above, whereas PropellerAds account strategist insists that they can be utilized for many of the eCommerce campaigns:
ZoneID blacklisting
Underperforming zones with low CRs or excessive cancellations had been eliminated each two weeks.
Knowledge-driven choices preserved marketing campaign profitability.
Dynamic CPA bidding
Bids adjusted in actual time based mostly on payout worth (value= parameter).
Ensured high-commission conversions justified greater spend.
Pattern-driven launches
Campaigns synced with procuring occasions: Black Friday, Singles’ Day, Ramadan, and so forth.
The nice and cozy-up interval helped algorithms adapt earlier than peak demand.
Touchdown Web page Testing
As an alternative of betting on one funnel, a number of sorts touchdown pages had been rotated to search out the successful ones:
Default product pages
Seasonal gross sales pages
Trending collections
This strategy recognized regional winners and optimized CR per machine and market.
Viewers Segmentation
Android: Greater efficiency in LATAM, Asia, and Japanese Europe (budget-friendly customers).iOS: Stronger CR in Tier-1 GEOs (premium consumers), works with In-Web page Push.
Marketing campaign setups tailored per GEO with tailor-made bids, creatives, and touchdown pages.
Bonus Insights
Additionally, PropellerAds account strategist shared some helpful insights for everybody working with eCommerce vertical:
Use gamification loops: eCommerce platforms more and more reward repeat engagement with reductions, factors, or bonus credit – mirroring apps like Temu.
Influencer leverage: influencer buzz typically primes customers, making efficiency adverts simpler. Combining influencer-driven demand with paid visitors creates compounding development.
See additionally:
Conclusion
Even in a crowded eCommerce house, good monitoring, dynamic CPA bidding, and structured optimization can unlock constant development.
These two instances show that success closely is determined by:
Clear visitors by zone-level administration;
Dynamic changes by conversion worth;
And tailoring setups per machine and GEO conduct.
Wish to replicate outcomes like this? With PropellerAds advert codecs and optimization cycles, eCommerce scaling is totally inside attain! Be part of now!
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