MAICON brings collectively high visionaries and specialists within the discipline of AI throughout a three-day convention full of actionable periods and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker collection, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable suggestions you should utilize immediately, and a preview of their MAICON 2025 periods.
Pam Boiros, Chief Advertising Officer at her agency Bridge Advertising Advisors, is a driving power in Boston’s advertising and marketing AI neighborhood. She’s additionally the founding father of Advertising AI Bounce Begin, an AI upskilling program, and the co-founder of Ladies Making use of AI.
Earlier than diving into AI, Pam served as CMO at meQuilibrium, Skillsoft, and different main tech corporations. Her AI journey started in late 2022, when a teammate casually talked about ChatGPT at a vacation gathering. On the subway experience dwelling, she examined her first immediate—and that second sparked a metamorphosis.
All through 2023, Pam immersed herself in AI, in the end making the choice to shift her profession completely in that path. In 2024, she repositioned Bridge Advertising Advisors to deal with serving AI-forward B2B software program suppliers and commenced taking AI-related programs at MIT.
Catch Pam at MAICON, the place she’ll share learn how to reframe your staff’s strategy to AI adoption.
Session Preview: Reframe Enterprise Challenges as AI Gas
AI’s prospects are infinite, however with out focus, it’s straightforward to waste time on scattered experiments. Pam’s strategy begins with pinpointing probably the most important enterprise challenges and utilizing them as a springboard for AI innovation.
“Issues are AI gas,” she stated. “This session will present attendees learn how to articulate issues with context so AI instruments can optimally be used to supply options.”
Pam will stroll attendees by The Kendall Framework, a structured methodology to reframe challenges, prioritize alternatives, and switch AI right into a strategic benefit. You’ll depart with a transparent, actionable plan to harness your AI instruments for measurable influence.
Lesson Discovered: AI Is a Workforce Sport
Experimenting with AI can really feel isolating, however in actuality, going it alone limits what’s attainable.
“AI is a staff sport,” stated Pam. “Downside definition, context gathering, and use case improvement are all extra highly effective when numerous factors of view are thought of.”
That perception impressed her to launch the Advertising AI Bounce Begin initiative as a collaborative coaching expertise. Over time, she’s seen how staff members are “impressed to leap in” after they witness colleagues attaining outcomes with AI.
Her recommendation in your subsequent mission: begin with a shared query like, “How may we…?” and see the place it takes you.
Trying Forward: Navigating the Highs and Lows of AI Adoption
Over the subsequent decade, AI adoption is prone to carry each outstanding breakthroughs and troublesome challenges for people and companies alike. Pam foresees inspiring success tales alongside cautionary tales that reveal AI’s darker aspect.
“All of us who’re main the cost for AI literacy have to additionally take a stand to make sure AI is a internet constructive for humanity and society in any respect ranges,” she stated.
Hyperlinks We Like
People are the Stewards of a Model’s Soul: 5 Tricks to Keep Genuine whereas utilizing AI in Advertising
AI is reworking advertising and marketing with velocity, effectivity, and scalability, however overreliance can erode authenticity, engagement, and belief. As AI instruments develop into integral to content material creation and information evaluation, conserving people within the loop is crucial. On this article, Pam shares 5 tricks to combine AI into your advertising and marketing whereas preserving a real, human contact.
[Podcast] The Way forward for AI in Advertising: How Sensible Groups Are Upskilling Now on the Income Enhance Podcast
Tune into the Income Enhance podcast to listen to Pam’s perspective on a team-based strategy to AI talent improvement.
[Video] Scaling AI: Construct your individual customized GenAI Engine in three straightforward steps with Pam Boiros
On this video, learn to construct a customized GenAI engine that enhances staff effectivity, creativity, and competitiveness, with out compromising model id. Pam famous that this demo is extraordinarily useful to comprehend easy use circumstances as you get began.
Pam’s Session at MAICON
The Downside-First Method to AI Adoption
It is clear that AI can revolutionize the best way companies function, however many battle to maneuver past scattered experiments. The important thing to unlocking AI’s true potential? Begin with issues. This session will introduce The Kendall Framework, a structured strategy to figuring out and prioritizing AI alternatives by specializing in the actual challenges that matter most to your group.
Leveraging time-tested methodologies, you’ll learn to body issues in a manner that reveals actionable AI methods. Uncover why issues are AI gas, how context drives significant outcomes, and the way structured problem-solving can pave the best way for innovation.
Go away this session outfitted with sensible insights and actionable steps to maneuver from random acts of AI to a transparent, strategic path for progress. Whether or not you’re new to AI or in search of higher methods to use it, this session will present you learn how to articulate issues with context so AI instruments can optimally be used to supply options.
Maintain Up with Pam (and AI)
Observe together with Pam’s AI exploration, and discover her work:
Be part of Us at MAICON 2025
Advertising Synthetic Intelligence Convention (MAICON) was created for advertising and marketing leaders and practitioners in search of to drive the subsequent frontier of digital advertising and marketing transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising AI Convention—at this pivotal level for our trade. Be part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!
