The way to Defend Your Creativity within the Age of AI with Bridget McCormack [MAICON 2025 Speaker Series]

MAICON brings collectively high visionaries and specialists within the area of AI throughout a three-day convention full of actionable classes and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker sequence, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable ideas you should utilize as we speak, and a preview of their MAICON 2025 classes.

Bridget McCormack is the President and CEO of the American Arbitration Affiliation-Worldwide Centre for Dispute Decision® (AAA-ICDR®), the world’s main supplier of different dispute decision companies.

Her profession started in legislation and public service, spanning greater than 12 years on the Michigan Supreme Court docket, first as a Justice after which as Chief Justice. All through her tenure, she embraced innovation as a “software for justice, whether or not by constructing problem-solving courts, modernizing indigent protection, or pioneering distant court docket programs properly earlier than the pandemic pressured the difficulty.”

In 2023, Bridget took on a brand new problem because the CEO on the AAA: main its technological transformation. She adopted an “all-in method to AI,” encouraging everybody inside the group to experiment with rising instruments. That mindset has since fueled the creation of next-generation dispute decision companies, utilizing AI to dramatically increase entry to truthful, clear, and efficient battle decision.

As she explains, “My position as a thought chief in AI doesn’t come from a technical background. It comes from main with goal, from asking how this expertise can serve justice, and from serving to others, particularly in fields similar to legislation and nonprofit management, have interaction with AI in brave, moral, and transformative methods. For me, AI permits us to reimagine what’s attainable after we lead with imaginative and prescient.”

At MAICON, Bridget will share how organizations can shield their inventive property in as we speak’s complicated mental property panorama.

Session Preview: AI, IP, and the Way forward for Artistic Safety

Bridget might be joined by Jen Leonard, Founder & Principal of Artistic Attorneys, for a dynamic fireplace chat on the fast-changing authorized panorama of AI. Collectively, they’ll discover the evolving frameworks round mental property within the period of generative AI.

“The legislation is slow-moving, risk-averse, and infrequently a blunt instrument,” Bridget stated. “AI, however, is a creativity magnifier.

“How can individuals and companies constructing a future with AI shield their creations, given the present IP panorama?”

Anticipate to depart the session with a transparent understanding of as we speak’s IP challenges and alternatives in relation to AI, together with a sensible framework for setting guardrails that shield innovation with out limiting it.

 

 

 

Lesson(s) Discovered: Unlocking AI’s True Worth 

Too typically, AI is seen solely as a profession menace or a shortcut for fast duties. Bridget highlighted a extra nuanced actuality: “AI, when thoughtfully built-in, has the potential to radically enhance entry to justice, streamline complicated processes, and permit professionals to concentrate on judgment, empathy, and creativity.”

She emphasised that AI’s biggest promise isn’t in automating work we already know do. As an alternative, its true worth lies “in reshaping what we’re able to doing collectively—with integrity, effectivity, and much higher attain.”

 

Wanting Forward: That is the Management Second of Our Time

“AI goes to reveal whether or not your management is performative or actual,” Bridget stated.

She sees this second as a possibility for leaders to lean into the unknown—investing in studying, making selections rooted in values, and resisting the temptation to chase velocity or financial savings in any respect prices.

“The organizations that thrive gained’t be those with essentially the most AI instruments, however slightly those with essentially the most brave leaders,” she stated.

“Leaders who perceive that accountable AI isn’t about slowing down innovation, it’s about steering it. So should you’re ready on the sidelines for another person to determine it out, you’re already behind.

“That is the management second of our time.”

Hyperlinks We Like

AI and the Way forward for Regulation Podcast

AI and the Way forward for Regulation is your important podcast for understanding how synthetic intelligence is revolutionizing the authorized business. Hosted by each Bridget McCormack and Jen Leonard, this present explores the intersection of AI and authorized observe with a number of the most revolutionary thinkers within the area. 

Bonus: Bridget and Jen might be dropping episodes all through the autumn season that instantly relate to their dialogue at MAICON. Tune in to get a preview of their considering and are available to their session ready with questions!

Constructing a Regulation Agency AI Technique 

Developed in collaboration with Jen’s firm, Artistic Attorneys, this program leverages the American Arbitration Affiliation’s (AAA®) AI transformation journey as a real-world case research, providing individuals the instruments and insights wanted to drive innovation, improve effectivity, higher serve purchasers, and keep aggressive in a quickly evolving business. 

The AAAi Podcast

Hosted by Brigdet and Legally Disrupted’s Zach Abramowitz, this podcast focuses on the methods AI is remodeling legislation, authorized operations, and dispute decision. It options leaders in authorized tech, futurists, and specialists in dispute decision. Tune in to listen to daring talks on expertise, legislation, and what’s subsequent.

Bridget’s Session at MAICON

AI, IP, and Alternative: Navigating Authorized Change to Gasoline Innovation 

As generative AI quickly transforms industries, the authorized frameworks surrounding mental property are evolving simply as rapidly—introducing each new challenges and important alternatives for organizations that depend on content material, branding, and inventive property.

On this dynamic fireplace chat, Bridget McCormack, President & CEO of the American Arbitration Affiliation, joins authorized innovation strategist Jen Leonard to discover how companies can navigate the shifting mental property panorama whereas leveraging AI’s potential for innovation.

Jen and Bridget will unpack the newest authorized and regulatory developments tied to generative AI and IP, together with landmark court docket instances, legislative actions, and rising finest practices. Drawing on Bridget’s management on the AAA, they’ll study how organizations can reply to those modifications—not simply to stay compliant, however to rethink operations and emerge stronger in an AI-driven world.

Advertising professionals, like their authorized and enterprise counterparts, should now grapple with complicated questions: 

Who owns content material generated by AI? 
How can corporations shield model id when AI fashions can mimic established kinds and voices? 
And what proactive methods can mitigate threat whereas unlocking inventive potential? 

This session provides actionable insights for turning authorized ambiguity into strategic benefit—whether or not you are main a model, creating advertising and marketing campaigns, or constructing AI-powered options.

Preserving Up with Bridget (and AI)

 

Interested in the place AI is heading subsequent and the way it’s reshaping management, justice, and innovation? Sustain with Bridget’s work and insights:

Be part of Us at MAICON 2025

Advertising Synthetic Intelligence Convention (MAICON) was created for advertising and marketing leaders and practitioners in search of to drive the subsequent frontier of digital advertising and marketing transformation inside their organizations.

We’re excited to host our fifth annual MAICON—Advertising AI Convention—at this pivotal level for our business.  Be part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!