MAICON brings collectively high visionaries and specialists within the discipline of AI throughout a three-day convention filled with actionable periods and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker collection, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable ideas you need to use at present, and a preview of their MAICON 2025 periods.
Brian Piper is an writer, worldwide keynote speaker, and seasoned marketing consultant with over 25 years of expertise in content material technique and digital advertising. He’s the host of the AI for U podcast, a member of the College of Rochester AI Council, and the founding father of each the Marcom AI Committee and the AI Neighborhood of Follow on the College of Rochester.
A passionate advocate for the intersection of expertise and creativity, Brian was fast to embrace synthetic intelligence. “I began enjoying with AI in early 2022,” he says. “When ChatGPT got here out, I knew this was a pivotal device, and I dove proper in.”
On the time, Brian was the Director of Content material Technique and Evaluation on the College of Rochester, the place he launched a Marcom AI Committee in 2024 to discover the moral and efficient use of AI in advertising and communications. Concurrently, he was presenting at main conferences, publishing a e-newsletter, and main webinars to advertising executives on how AI and knowledge can elevate content material advertising.
As curiosity in AI surged, so did demand for Brian’s insights. At the moment, he consults with universities and organizations throughout industries, serving to them combine AI into their content material and operational workflows responsibly, ethically, and with a transparent deal with change administration and long-term success. His work blends AI innovation with content material technique, data-driven insights, and a deep understanding of organizational change—serving to groups transfer from experimentation to transformation.
Session Preview: Unlock the Energy of Efficiency Knowledge & AI
We generate a wealth of knowledge by means of our content material efforts, however are we really utilizing it to make smarter advertising choices?
On this MAICON session, Brian Piper will present you tips on how to harness the ability of AI to unlock insights out of your present knowledge. You’ll learn to establish your top-performing content material and use it to repurpose, retarget, and redistribute—in the end driving larger ROI from the property you have already got.
“Combining content material efficiency knowledge with AI opens up highly effective alternatives to market extra successfully and effectively,” says Brian.
Lesson Realized: AI Adoption Requires Change Administration
Too typically, management treats AI integration as simply one other expertise challenge. In actuality, it’s rather more complicated. Profitable AI adoption requires a transparent imaginative and prescient, sturdy stakeholder assist, complete coaching to construct confidence, and a considerate evaluation of potential operational disruptions. Resistance is pure; anticipating it and addressing considerations proactively is vital to long-term success.
As Brian places it:
“AI integration will not be a expertise adoption challenge, it’s a change administration initiative.”
Wanting Forward: Make investments Now to Lead Later
AI is evolving at an unprecedented tempo, however as a substitute of feeling overwhelmed, deal with the long-term payoff. The effort and time you make investments now will lay the muse for future success.
“The work you do with AI now will inform and speed up your migration to what’s coming subsequent with brokers,” says Brian.
Adopting AI at present isn’t nearly maintaining; it’s about getting ready for the subsequent wave of transformation that is already on the horizon.
Hyperlinks We Like
Work Smarter Collectively: How AI Can Be Larger Ed’s Strongest Teammate
On this episode of the AI for U Podcast, Erin Callihan, Assistant Vice President of Strategic Advertising and marketing & Marketing campaign Communications at NYU, joins Brian to sort out one in all greater training’s most urgent questions: Is AI dishonest, or is it time to embrace it as a collaborator?
Tune in for actionable methods to work smarter in collaboration with AI.
Ep. 132: The right way to ACTUALLY Implement AI in Larger Ed Advertising and marketing with Brian Piper
On this episode of the Larger Ed Demand Gen Podcast, Brian dives into the basics of integrating AI into greater training establishments. He addresses change administration, beginning small, AI committees, and rather more.
When Competence Meets Uncertainty
On this LinkedIn article, Brian discusses the AI experimentation paradox—emphasizing the significance of failure. He gives each a weekly problem and a weekly immediate to get you began with your individual experimentation.
Brian’s Session at MAICON
Rework Your Content material with AI & Knowledge
Uncover tips on how to leverage AI instruments to investigate content material knowledge, uncover actionable insights, and streamline persona improvement. This session will present you tips on how to establish gaps in your content material technique and rework high-value content material into evergreen property utilizing revolutionary AI and data-driven strategies.
You’ll learn to repurpose, retarget, and redistribute your best-performing content material to maximise attain and ROI—making certain your efforts ship measurable, lasting outcomes throughout channels.
Hold Up with Brian (and AI)
Discover extra of Brian’s work, concepts, and sensible AI steerage:
Take a look at his newest ebook, Epic Content material Advertising and marketing for Larger Schooling, and his AI and Content material Advertising and marketing workshops.
Be a part of Us at MAICON 2025
Advertising and marketing Synthetic Intelligence Convention (MAICON) was created for advertising leaders and practitioners searching for to drive the subsequent frontier of digital advertising transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising and marketing AI Convention—at this pivotal level for our business. Be a part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!
