Whereas browsing the online, it could appear that there’s an article on each attainable subject in each recognized area of interest. What else are you able to add to make your weblog or web site distinctive and thrilling? Most content material creators wrestle to develop new, partaking tales frequently to draw the eye of the viewers and enhance the variety of loyal customers. If you’re considered one of them, let’s think about one of many attainable methods to simplify this job.
What if we informed you you can get extra out of the content material you’ve already created? Sounds promising, doesn’t it? Content material repurposing is perhaps an efficient resolution to keep away from burnout and cut back the strain to continuously produce new materials.
On this article, you’ll find many methods for repurposing your content material and getting probably the most mileage out of your writing.
Chapters
Sensible Ideas for Repurposing Content material
The plain concept of reusing the content material you as soon as created appears trivial, however it actually works should you do every thing accurately. For instance, should you used to purchase nursing papers from skilled writers whereas finding out in school, you might then use this content material to handle different writing assignments sooner. The identical rule applies right here. If you have already got a library of revealed content material of various varieties, right here’s what you are able to do to repurpose it.
Repackaging Content material
This method entails taking current content material and presenting it in a brand new, visually interesting format. Let’s take a look at some examples:
Weblog put up to an infographic. It’s all the time a good suggestion to remodel information and key takeaways from a weblog put up right into a visually partaking infographic. Individuals shall be extra desirous to share it on social media. Additionally, you possibly can simply embed it in your web site.
Weblog put up sequence to E-book/information. When you write about one explicit subject very often, you possibly can compile this sequence of associated posts right into a complete e-book or information. Doing so is perhaps key to steer era.
Lengthy-form article to social media snippets. Whenever you write about one thing that requires you to supply detailed explanations, you possibly can extract key quotes, statistics, and insights from this put up to create small-sized social media posts. On prime of that, strive utilizing quote playing cards to maximise engagement.
Reformatting Content material
Now, let’s think about a number of adapting methods you should utilize to remodel your content material and make it appropriate with totally different mediums or platforms:
Webinar to weblog put up/podcast episode. When you create webinars often, you possibly can transcribe the audio to create a written weblog put up or repurpose it right into a podcast episode.
Video to weblog put up. It’s the same logic you should utilize from the earlier level to transcribe the audio from a video and use it as the idea for a weblog put up. It’s also possible to embed the video inside the put up for added engagement.
Weblog put up to a Twitter thread. Your job right here is to condense a weblog put up right into a sequence of tweets and create a digestible thread that drives visitors again to your web site.
Case research to testimonial. Record key successes and outcomes from an in depth case research to create shorter testimonials on your web site or advertising supplies.
Updating Content material
We stay in a fast-changing world, so it’s no marvel that the content material you create may want some updates with time. Subsequently, you possibly can refresh current articles with new information and insights:
Refreshing outdated weblog posts. Replace weblog posts which have misplaced their relevance with present statistics and examples. Doing so not solely improves the content material’s worth but additionally boosts its web optimization efficiency.
Republishing up to date content material. As soon as a bit of content material has been up to date, republish it as a “new” piece to provide it a contemporary burst of visibility and entice new readers.
Repurposing Content material for Completely different Phases of the Purchaser’s Journey
This method requires your strategic advertising imaginative and prescient, because it entails tailoring your content material to deal with the precise wants of your viewers at every stage of the gross sales funnel:
Consciousness stage. Repurpose weblog posts or infographics into social media posts or quick movies to draw new leads and introduce them to your model. All of us spend numerous time on social media, and making your model or web site seen is half the battle.
Consideration stage. At this stage, you rework webinars or case research into downloadable guides or comparability charts to assist prospects consider your choices. When you fail to current your advantages successfully, customers will select your rivals.
Choice stage. Another concept is to repurpose testimonials or product demos into focused emails or touchdown pages to encourage conversions.
The Objectives You Can Attain with Content material Repurposing
What outcomes are you able to anticipate after making use of these methods to your content material? Listed below are some key factors for you to remember.
Attain a Wider Viewers
By repurposing your content material into varied codecs, you take into consideration the totally different preferences of your shoppers and attain a considerably bigger viewers. For instance, turning a weblog put up into an infographic can entice a visible viewers which may not have engaged with the written model.
Save Time and Assets
Creating high-quality content material from scratch takes appreciable time, effort, and assets. However, repurposing means that you can generate new content material with out ranging from sq. one.
Increase web optimization
Whenever you create quite a few items of content material round a one particular subject, you enhance the likelihood of your web site being in the highest of search outcomes for related key phrases.
Summing Up
As you possibly can see, repurposing your current content material has many advantages and can assist you’re taking a break to develop distinctive concepts for upcoming weblog posts. In any case, your viewers’s wants and might use a number of platforms to make your web site seen.
