Constructed with EssilorLuxottica, trusted by people.
Nice AI doesn’t occur in isolation. At EssilorLuxottica, the AI Agent that now powers their Search engine optimisation content material technique didn’t arrive ready-made: it was skilled, formed, and fine-tuned by the very specialists it now helps. Inbuilt partnership with WordLift, the agent was designed to study from actual workflows, actual model requirements, and actual human suggestions. That’s the way it earned its 8/10 rating, by changing into a real extension of the group, not a generic instrument.
Context
In response to the KPMG AI Quarterly Pulse Survey, whereas the vast majority of organizations have moved past the experimentation section with generative AI brokers, most are nonetheless removed from full deployment. This hole is just not solely technical however deeply human. One of many high challenges now cited by over a 3rd of leaders (35%) is private belief in generative AI, highlighting a rising concern round reliability, transparency, and management.
In the case of coaching groups to work with AI brokers, three important friction factors are slowing progress: the complexity of methods, which makes integration into each day workflows troublesome; the speedy tempo of technological change, which overwhelms current coaching packages; and chronic technical abilities gaps, which depart many groups underprepared to successfully undertake these instruments.
For advertising groups beneath strain to scale content material and keep aggressive, these boundaries underscore the necessity for options that aren’t simply highly effective, but additionally intuitive and aligned with how folks truly work.
A Excessive-Stakes Problem
As International Content material Search engine optimisation Supervisor at EssilorLuxottica, Mary Polakovic’s mission is evident: ship correct, Search engine optimisation-optimized content material in a class—eye well being—that’s ruled by Google’s YMYL requirements. Each content material transient requires a fragile stability of search knowledge, model voice, and medical accuracy.
Earlier than WordLift, the method was totally handbook: knowledge gathering, define writing, knowledgeable opinions. It was gradual, resource-heavy, and unsustainable at scale.
The WordLift Shift
Then got here WordLift’s AI Agent.
Not only a content material generator, however an AI teammate, skilled on Luxottica’s inner Search engine optimisation instruments, processes, and requirements. The outcome? Human-quality briefs at scale, with no lack of accuracy or depth.
Mary’s group examined it. The briefs generated by the Agent match seamlessly alongside the briefs created by Mary, making it troublesome to inform the distinction in some instances.
However what made adoption stick wasn’t simply efficiency, it was WordLift’s human-first philosophy. Collectively, we constructed a high quality assurance loop the place AI does the heavy lifting, however last management and creativity stick with the group. The agent learns over time, enhancing by actual suggestions. It doesn’t substitute, it enhances.
“The agent helps us scale, however we by no means compromise on high quality. It’s skilled by us, for us. And that’s why we belief it.” — Mary Polakovic
Why WordLift AI is Totally different
Mary had beforehand examined different generative AI instruments, like ChatGPT, to assist her content material workflow, however they fell in need of her makes use of. They lacked the depth and nuance she wanted, and the outputs usually missed the mark when it comes to high quality.
With WordLift’s AI agent, nonetheless, she was in a position to obtain the outcome she needed, delivering content material that matched the model voice and tips and was optimised for Search engine optimisation. The outcomes have been so aligned along with her expectations that when she requested her group to check them with content material she had written herself, they couldn’t even inform the distinction.
Making certain Accuracy: The QA Course of
However on this course of, we will’t overlook the human contact. With a view to preserve it, Mary carried out a High quality Assurance (QA) course of, together with 3 steps:
Testing & Validation – Evaluating AI-generated briefs towards human-created ones for accuracy and completeness.
Monitoring Output – Reviewing AI options to forestall inaccuracies or content material drift.
Steady Refinement – Adjusting prompts and coaching the AI primarily based on real-world suggestions.
Mary believes the hot button is setting issues up proper from the beginning and keeping track of progress. “AI works greatest with human oversight,” she says.
Driving AI Adoption: Making Groups Snug with AI
As is well-known, one of many largest challenges for a corporation is the adoption of AI, particularly for group members who are usually not but aware of the know-how. Subsequently, Mary prioritised coaching and hands-on publicity, serving to her group to turn into aware of the know-how.
She realised that those that don’t commonly use AI usually battle to see its sensible worth and potential. So, to deal with their issues, she confirmed them how AI is a instrument designed to assist them, which can be utilized to carry out essentially the most repetitive duties to go away area and power for actions that actually require human creativity and intelligence.
“The principle factor folks want to know is that AI is just not there to take your job. It’s there that will help you do your job higher, so you may deal with what actually requires human intelligence.” — Mary Polakovic
Outcomes: Belief, Effectivity & Steady Enchancment
As anticipated, the AI Agent didn’t arrive ready-made. At first, the content material briefs have been fundamental and wanted refinement, particularly for medical content material aimed toward a normal viewers. Mary offered a template and developed prompts to information the AI, and with every iteration, it improved, changing into extra correct and related. The AI even started suggesting pictures and digital belongings, one thing Mary had performed manually earlier than. These suggestions have been spot-on, saving time and boosting effectivity.
Mary now trusts the instrument with a stable 8 out of 10 ranking, an enormous accomplishment, contemplating solely 35% of leaders belief AI at this stage. This belief displays the AI’s steady progress and seamless integration into the group’s workflow. With each replace, it will get smarter and extra aligned with their wants, making it a useful a part of her content material technique.
Why WordLift?
At WordLift, we construct brokers that study from folks, not simply prompts. Each deployment is collaborative. Each agent is constructed across the group that can use it. And the extra you utilize it, the higher it will get.
It’s not nearly outputs. It’s about partnerships, belief, and constructing AI that displays your folks, your voice, and your requirements.
That’s why Luxottica provides the WordLift Agent a 8 out of 10. As a result of in our world, solely people rating 10/10.
