MAICON brings collectively prime visionaries and consultants within the area of AI throughout a three-day convention full of actionable periods and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker sequence, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable ideas you should use immediately, and a preview of their MAICON 2025 periods.
Jen Taylor has spent her profession targeted on constructing and retaining audiences, beginning with nonprofit theater at Signature in New York, then the Summer season Play Pageant at The Public, and later Broadway with AKA Promoting.
For the previous decade, she’s been deep within the digital world, main viewers progress at A+E Networks and serving to launch streaming platforms throughout each subscription and ad-supported fashions.
Right now, Jen is the Director of AI Technique & Integration at Capability Interactive, the place she helps arts and tradition organizations undertake AI in ways in which serve their mission.
Her personal journey with AI began at a convention, when she heard the phrase: “AI gained’t exchange you. The individual utilizing AI will.” That line caught. She went dwelling, constructed a presentation for her advertising and marketing workforce, and started experimenting with electronic mail tone, increasing brainstorms, pressure-testing campaigns, and extra. Quickly, she was diving deeper: listening to The Synthetic Intelligence Present, taking programs, becoming a member of communities, even constructing her personal instruments.
“I found that combining my advertising and marketing experience with AI wasn’t simply additive, it was transformational,” she mentioned. “It helped me transfer quicker, with clearer pondering and extra strategic affect.”
At MAICON, Jen will share how she’s utilizing AI not simply to execute duties, however as the final word thought accomplice.
Session Preview: Promote AI from Producer to Strategist
AI isn’t changing entrepreneurs; it’s increasing their capacity to assume greater and act extra strategically.
Jen invitations entrepreneurs to reframe the way in which they see their AI instruments. As an alternative of treating AI as simply an execution assistant, she’ll present you methods to elevate it into a real enterprise strategist.
Throughout her session, Jen will exhibit precisely how she promoted her AI instruments from producer to the final word enterprise strategist.
“I’m not going to inform you what AI may do; I’m going to indicate you what I’ve really finished,” she mentioned. “From utilizing AI to put in writing an app transient, to drafting a primary move of authorized suggestions, to “vibe-coding” a touchdown web page, I’ll stroll by particular, replicable examples of how AI turned a strong strategic thought accomplice in my work.”
You’ll stroll away with sensible, real-world purposes that can encourage you to make use of AI not only for effectivity, however for technique and affect.
Lesson(s) Realized: Prime 3 Mindset Shifts
Jen couldn’t decide only one, so she shared her prime three classes discovered:
AI expands your perspective. It’s not nearly saving time. “It challenges my assumptions and sharpens my readability,” she mentioned.
Higher prompts imply higher outcomes. Obscure, generic inputs produce bland outcomes. “However once you convey nuance, specificity, and a perspective, AI may help electrify your concepts,” Assume collaborator, not ghostwriter.
The primary reply isn’t the end line. Actually, Jen sees it as the place to begin. “The actual energy comes once you ask for various views, discover edge instances, or problem its logic. AI is just as helpful as you’re curious.”
Trying Forward: Experience Leads, and AI Follows
Deep subject material experience will solely develop extra precious within the years forward. Jen believes essentially the most profitable consultants will “pair deep subject material data with considerate AI use, figuring out when to outsource and when to steer.”
Her recommendation is to let your experience drive your use of AI, somewhat than being guided by it within the incorrect path.
She added:
“Keep sharp in your area, and be taught to see AI not simply as a device for velocity, however as a accomplice in perspective. It will probably unlock new methods of pondering, if you happen to let it.”
Hyperlinks We Like
Intro to AI for Arts & Tradition Entrepreneurs
The humanities sector is usually understaffed, underfunded, and late to undertake new tech, but it has a lot to realize from AI. This webinar demystifies the panorama, exhibits accessible entry factors, and empowers groups to start out small and good.
Jen Taylor on Constructing AI Technique That Serves Your Mission
AI is reshaping work, however what does that imply for arts and tradition? Jen shares insights from 100+ arts leaders on curiosity, warning, and alternative. In dialog with Monica Holt of the CI to Eye podcast, she explores how AI can save time, assist mission-driven insurance policies, and amplify (not exchange) human creativity.
Capability Interactive’s AI Toolkit for Arts Entrepreneurs
This toolkit contains ten ready-to-use instruments, inbuilt ChatGPT, that clear up frequent advertising and marketing challenges from topic line writing to viewers insights. It’s a quick, accessible means for arts and tradition entrepreneurs to construct AI fluency with out a main funding.
Jen’s Session at MAICON
Past Automation: How AI Grew to become My Final Thought Accomplice for Enterprise Technique
Most entrepreneurs view AI primarily as a device for execution—producing content material, optimizing advertisements, or analyzing knowledge. However what if AI could possibly be greater than that? What if it may function a strategic thought accomplice—one which helps us assume extra clearly, validate concepts, and refine high-level choices?
On this session, Jen Taylor will share how she used AI to assist form the go-to-market technique, enterprise mannequin, and positioning for a startup—not because the founder, however as a strategic collaborator working alongside management. By way of real-world examples, she is going to exhibit how AI can be utilized to:
Validate enterprise fashions and income streams earlier than launch
Strain-test positioning and viewers concentrating on utilizing AI-driven insights
Develop investor narratives and strategic storytelling powered by AI
This session isn’t about AI changing entrepreneurs; it’s about empowering entrepreneurs to assume greater, smarter, and extra strategically. For many who’ve used AI primarily for execution, this discuss presents a compelling new perspective on its potential as a high-value accomplice in decision-making.
Preserve Up with Jen (and AI)
Wish to continue learning from Jen and keep on prime of her newest insights?
Be part of Us at MAICON 2025
Advertising Synthetic Intelligence Convention (MAICON) was created for advertising and marketing leaders and practitioners looking for to drive the following frontier of digital advertising and marketing transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising AI Convention—at this pivotal level for our business. Be part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!
