Govt Abstract
Over the previous three years, Ortognatica Roma has considerably enhanced its digital presence, solidifying its place as a number one authority in orthognathic surgical procedure and aesthetic drugs in Italy.
With WordLift as their strategic web optimization and AI accomplice, they not solely grew but in addition achieved dominant visibility in search outcomes, navigating main Google algorithm updates with regular progress.
The clinic noticed a 320% enhance in clicks and over 400% progress in impressions. Extra importantly, its content material now often seems in wealthy outcomes and AI-generated solutions, establishing the clinic as a go-to useful resource for its most strategic medical procedures.
In regards to the Firm
Ortognatica Roma is a extremely specialised medical clinic primarily based in Italy, centered on orthognathic surgical procedure, maxillofacial procedures, and superior aesthetic remedies. It focuses on surgical options to appropriate facial asymmetries and jaw dysfunctions, offering cutting-edge interventions for facial gender harmonization. With a patient-centered method and a group of skilled specialists, the clinic units a excessive normal for integrating medical excellence with refined digital innovation.
The Problem
In a aggressive and extremely regulated subject like healthcare, attaining on-line visibility isn’t nearly rankings; it’s about constructing belief. Ortognatica Roma wanted to make sure that sufferers on the lookout for extremely specialised procedures may simply discover them on-line, perceive their worth, and really feel assured within the clinic’s experience. This required aligning each digital touchpoint with Google’s EEAT tips, emphasizing the clinic’s authority, medical expertise, and trustworthiness.
The clinic additionally needed to navigate the growing complexity of the search itself. With AI-generated overviews turning into extra widespread and wealthy snippets gaining significance, merely publishing content material was not sufficient. Ortognatica Roma wanted a forward-thinking content material technique that might preserve tempo with search evolution and help each natural and paid acquisition methods.
The Outcomes
The outcomes of this collaboration had been each fast and long-lasting. Between February and April 2025, the clinic registered greater than 47,000 further natural clicks in comparison with the identical interval in 2022, a progress of over 320%. Impressions elevated by greater than 400%, and the common place in search outcomes improved considerably, transferring from ninth to eighth.
Past numbers, the clinic’s content material started showing prominently in high-value, FAQ-rich outcomes, AI snapshots, and entity-driven panels. Content material created and optimized in the course of the partnership was listed and ranked rapidly, usually enhanced by structured knowledge that made it extra distinguished and fascinating.
Much more critically, Ortognatica Roma remained resilient throughout every Google replace. Whereas different websites noticed volatility or penalization, the clinic’s search presence steadily elevated, an indication of a powerful basis constructed on belief, relevance, and structured information.
The excellence of our work shouldn’t be sufficient: and not using a focused web optimization technique, it dangers remaining a well-kept secret. With WordLift’s help, we managed to show our medical experience into authoritative content material, seen on the very second sufferers are looking for options. It was a decisive step in strengthening our digital management.
Dr. Valerio Ramieri – Surgeon, Specialist in Maxillofacial Surgical procedure
Our Method
Our help started with a strategic content material and web optimization audit that recognized key progress alternatives across the clinic’s core experience: orthognathic surgical procedure. Beginning with this core space of experience, we developed a community of associated matters, together with chin surgical procedure and jawline enhancement, in addition to facial masculinization and feminization procedures. This networked method allowed us to scale content material manufacturing whereas sustaining consistency and medical accuracy.
On the core of this method was the creation of a customized Data Graph, linking procedures, remedies, and medical professionals by structured entities. This made the content material extra comprehensible for serps, elevated topical authority, and helped sufferers discover info in additional intuitive and contextual methods.
We additionally enriched the clinic’s net pages with schema markup — together with MedicalProcedure, Article, FAQ, and Particular person — serving to Google acknowledge the experience behind the content material and bettering how companies had been matched to affected person search intent. These enhancements considerably improved visibility in wealthy outcomes, which now drive a big portion of the clinic’s visitors.
One other vital ingredient of our collaboration was the mixing of analytics. We configured GA4 and Tag Supervisor to trace key person interactions, permitting the clinic and its efficiency advertising company to observe affect and alter technique in actual time. Knowledge was not simply used to measure success, it was central to shaping editorial selections and web optimization priorities.
Lastly, we supported the clinic’s in-house group with Agent WordLift, our AI-powered content material assistant. This software helps draft new content material aligned with the clinic’s editorial plan, which is then validated and refined by our group of specialists. This “human-in-the-loop” workflow ensures each pace and high quality, whereas giving the clinic autonomy in day-to-day publishing.
Conclusion & Takeaways
The success of Ortognatica Roma demonstrates a transparent blueprint for medical practices aiming for digital management.
By leveraging structured content material and semantic web optimization, the clinic not solely ranked but in addition achieved precise authority within the search outcomes. Its dedication to E-E-A-T greatest practices constructed a basis of belief that has confirmed resilient to algorithm adjustments. Moreover, this case demonstrates that AI may be utilized each safely and successfully when guided by human experience, enabling the creation of a scalable workflow that doesn’t compromise high quality. With knowledge because the cornerstone of its content material technique, each choice was knowledgeable and purposeful.
In a sector the place belief is paramount, WordLift didn’t simply assist Ortognatica Roma develop; we helped them turn out to be a trusted chief.
