MAICON brings collectively high visionaries and specialists within the area of AI throughout a three-day convention filled with actionable classes and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker sequence, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable ideas you should use at this time, and a preview of their MAICON 2025 classes.
Liza Adams is an AI Advisor and Go-to-Market Strategist with GrowthPath Companions, the place she evokes GTM leaders and their groups by displaying what’s potential by way of real-world AI purposes.
With greater than a decade of expertise in AI, spanning machine studying, predictive analytics, and now generative AI, Liza has over 20 years of senior advertising management. A acknowledged thought chief, she was named one of many “50 CMOs to Watch in 2024” by Pavilion and highlighted as a high AI voice to observe at G2’s Attain occasion.
“My work has all the time centered on three issues: elevating the strategic worth of promoting, utilizing enterprise as a power for good, and guaranteeing numerous voices are heard at each desk,” mentioned Liza. “That’s been true whether or not I used to be main groups at enterprise corporations or guiding growth-stage founders.”
Whereas AI wasn’t the unique vacation spot in her profession, it rapidly turned a robust amplifier for the work she was already doing. Liza leaned in, studying easy methods to use AI responsibly to unlock extra significant, strategic outcomes.
Throughout her session at MAICON, Liza will share sensible, accountable methods to undertake AI as a part of GTM workflows.
Session Preview: Design and Orchestrate Customized GPTs That Work Like Teammates
Liza helped drive the transformation of a crew of 25 people and greater than 100 AI teammates. It is a high-performing human + AI group that has delivered actual outcomes: 75% sooner content material creation, 98% higher accuracy in lead qualification, and 35% enchancment in total marketing campaign efficiency.
At MAICON, Liza will provide a behind-the-scenes have a look at how these AI teammates function. You’ll see dwell demonstrations of customized GPTs in motion, then learn to design and orchestrate your individual.
“You’ll depart with sensible examples and templates to construct AI teammates, instruments that enable you write, plan, resolve, and design like by no means earlier than,” mentioned Liza. “We’ll stroll by way of easy methods to construct a digital twin, marketing campaign strategist, and pitch deck developer, with dwell demos you’ll be able to replicate.”
With the proper technique, AI can scale your finest human expertise, unlock highly effective new ranges of collaboration, and evolve roles
Lesson Discovered: We’re Higher Collectively
It’s time to shift how we take into consideration AI, not simply as a software, however as a real teammate. When used thoughtfully, AI can elevate effectivity, high quality, and creativity throughout the board.
Liza believes that once we work along with AI, we do higher work.
“It helps us overcome our gaps like fuzzy reminiscence, getting drained, the time once we cannot deliver our greatest selves,” she mentioned. “And we assist AI with the issues it lacks, like an ethical compass, lived expertise, a way of function.”
After we mix the strengths of each, we unlock a brand new type of potential—professionally and personally—that after felt out of attain.
Trying Forward: AI Will Break Down Silos
AI does not care about organizational charts; it sees the info, identifies patterns, and optimizes for outcomes.
As AI continues to form the best way we work, it invitations us to shift from conventional organizational buildings to extra dynamic work charts. These will focus not on who owns what, however on what must get carried out.
This mindset shift will probably be particularly impactful for smaller groups, the place fewer layers imply sooner adaptation and higher agility.
Liza breaks it down additional:
“The individuals who thrive would be the ones who can bridge capabilities, share insights, and keep centered on delivering a linked buyer expertise from first contact to long-term worth. They’ll even be those daring sufficient to reimagine their very own roles, not by doing extra, however by working otherwise.”
Hyperlinks We Like
A Chief’s Playbook: How a Lean Crew Remodeled Right into a Human-AI Powerhouse
An actual-life story of transformation. One lean crew. Six months. Human and AI teammates working collectively — and the outcomes to show it. This turned the inspiration for a way Liza now advises others.
The Finish of Handoffs: How AI Teammates Work Collectively
This reveals how chaining AI teammates like Customized GPTs creates collaborative AI methods that circulate experience the place it is wanted, when it is wanted. Work is reorganizing round buyer outcomes, not division silos.
From Org Charts to Work Charts: The Way forward for Human–AI Groups
Our org charts are overdue for a reset. This piece explores how work actually occurs when people and AI collaborate — and the way construction must evolve to assist that.
First, You Constructed a Digital Twin. Now, It’s Time to Construct a Crew
A digital twin is only the start. This piece introduces the thought of constructing a full AI crew round you, with every teammate enjoying a task that scales your capability and sharpens your considering.
Liza’s Session at MAICON
How one can Construct AI Advertising Teammates: Customized GPTs in Motion That Rework Groups
See how one advertising crew advanced from 20 to 100+ AI teammates working alongside 25 people to construct a collaborative, high-performing human + AI org. On this behind-the-scenes session, Liza Adams shares what’s potential when AI is designed by and for the individuals doing the true work.
This session reveals you the sensible path to AI implementation in advertising:
Watch dwell demonstrations of customized GPTs working collectively to unravel actual advertising challenges
Be taught step-by-step easy methods to construct and orchestrate these instruments—with out technical experience
See how crew members advanced from AI customers to builders and guides, with some even reimagining and redefining their very own roles
We’ll construct and reveal customized GPTs like a digital twin, marketing campaign developer and pitch deck creator that reduces routine work whereas enhancing output high quality. We’ll even chain some collectively.
The six-month journey delivered concrete outcomes:
75% sooner content material creation
98% accuracy in lead qualification
35% enchancment in marketing campaign efficiency
That is sensible, accountable AI adoption. It’s the place know-how elevates human expertise and prepares groups for what’s subsequent.
Depart with starter kits, templates and a playbook to construct your individual AI teammates and a imaginative and prescient for scaling human + AI collaboration.
Preserve Up with Liza (and AI)
Subscribe to Liza’s publication, Sensible AI in Go-To-Market, for real-world use circumstances, frameworks, and classes for groups constructing AI-powered GTM engines.
Wish to continue to learn from Liza?
Be a part of Us at MAICON 2025
Advertising Synthetic Intelligence Convention (MAICON) was created for advertising leaders and practitioners searching for to drive the following frontier of digital advertising transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising AI Convention—at this pivotal level for our trade. Be a part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!
