MAICON brings collectively high visionaries and specialists within the subject of AI, throughout a three-day convention full of actionable periods and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker sequence, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable suggestions you should utilize right now, and a preview of their MAICON 2025 periods.
Mike Kaput has spent tons of of hours researching, testing, and deploying AI instruments—insights he now brings to his programs on the Advertising AI Institute. You may additionally acknowledge him as co-host of The Synthetic Intelligence Present podcast. And, he’s the co-author of Advertising Synthetic Intelligence and a sought-after speaker, having introduced to organizations like Vimeo and The Monetary Instances.
At MAICON 2025, Mike is main the AI Productiveness workshop and a fast-paced session, 30 AI Instruments in 30 Minutes.
Workshop Preview: AI for Elevated Productiveness
“As a marketer, it is advisable to be eager about AI as a productiveness software,” says Mike.
However, how precisely do you go about doing that?
First, perceive what is feasible with AI. Mike famous that every little thing has advanced since MAICON 2024. AI now gives superior analysis performance by way of multimodal instruments—producing human-level output in minutes.
One strategy to turn into extra productive with AI right now: grasp customized GPTs. Mike recommends constructing 3-5 GPTs tailor-made to the obligations that take up essentially the most time and vitality. To get began, it’s so simple as pasting your job description, hitting save, and making a digital assistant to your position.
Try Mike’s workshop for extra sensible methods to leverage AI to your private productiveness.
Lesson Realized: What Can Others Be taught from Your Experimentation?
“Most individuals suppose AI needs to be tremendous difficult, assuming it requires technical talent. However this is the factor…it takes simply seconds to get began,” says Mike.
Mike emphasised the significance of pursuing AI training to totally perceive what’s potential. However, there’s no substitute for experimentation. Experimentation is the important thing to understanding AI, and finally, to changing into a more practical marketer.
Wanting Forward: AI Agent Implications
“Nobody can predict years into the longer term, however within the subsequent 12 months, you may wager on one factor—AI fashions should not slowing down. They’re getting smarter.”
Enterprise leaders can’t afford to downplay the significance of rising AI capabilities. Mike highlighted the rising significance of the AI agent area, like OpenAI’s Operator. When AI can autonomously go to your web site, or click on a purchase order button, it has huge implications for entrepreneurs. Don’t wait to begin eager about it.
Hyperlinks We Like
State of Advertising AI Report
Mike was the lead researcher and author for this 12 months’s State of Advertising AI Report. The 2025 State of Advertising AI Report comprises knowledge from practically 1,900 entrepreneurs on AI understanding, utilization, and adoption. In it, you will uncover knowledge on:
How entrepreneurs perceive, use, and purchase AI expertise…
The highest outcomes entrepreneurs need from AI…
The highest boundaries they face when adopting AI…
How the business feels about AI’s impression on jobs and society…
Who owns AI inside firms…
…And far, far more.
The Synthetic Intelligence Present
On this hit podcast, Advertising AI Institute founder and CEO Paul Roetzer and Mike cowl the most recent AI information from across the globe—plus what it means for enterprise, our careers and our lives. Scroll the most recent episodes to see what pursuits you.
Mike’s Session at MAICON
30 AI Instruments in 30 Minutes
Be part of Mike Kaput to see the most recent, best AI that entrepreneurs can use to dramatically enhance their productiveness and efficiency. In simply half-hour, Kaput will survey 30 AI instruments it is advisable to find out about, together with ones he is actively utilizing within the Institute’s content material and advertising campaigns, in addition to instruments that span a spread of promoting use circumstances like e mail, social, search engine marketing, gross sales, and extra. You may come away with actually dozens of concepts of instruments you can begin testing proper now.
Preserve Up with Mike (and AI)
Observe Mike’s AI journey and musings on LinkedIn and Twitter. Or, take a look at his different hyperlinks beneath.
Be part of Us at MAICON 2025
Advertising Synthetic Intelligence Convention (MAICON) was created for advertising leaders and practitioners looking for to drive the following frontier of digital advertising transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising AI Convention—at this pivotal level for our business. Be part of us Oct. 14-16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout for $100 off your registration!
