Easy methods to Virtually Pursue Monetary Influence in AI Adoption with Eva Dong [MAICON 2025 Speaker Series]

MAICON brings collectively prime visionaries and specialists within the discipline of AI throughout a three-day convention filled with actionable periods and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker collection, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable ideas you need to use at the moment, and a preview of their MAICON 2025 periods.

Meet Eva Dong. Eva leads AI Worth Realization at Google Cloud, serving to shoppers flip AI initiatives into measurable enterprise affect, whether or not by income progress, price effectivity, or reimagining how work will get finished with AI on the core.

“It is a new function centered on assembly the rising traits of capturing AI worth by unlocking its energy, shifting previous AI as a ‘neat chat-bot’ standing to change into a totally usable strategic asset that delivers measurable and lasting organizational worth,” she explains. 

Innovation is not only a job for Eva; it’s a driving power that she cultivated over eight years as a Senior Skilled in Information Science & AI within the Progress & Advertising Observe at McKinsey & Firm. There, she did greater than seek the advice of.

She outlined the way forward for industries working with top-tier international shoppers to translate cutting-edge AI and superior analytics into concrete, actionable methods that delivered monumental progress.This expansive work established her international perspective, having efficiently served shoppers throughout North America, Europe, the Center East, Africa, and Asia.

“In the usage of AI, worth realization is paramount,” Eva mentioned. “What constantly separates thriving organizations is their means to rapidly translate AI funding into tangible, measurable returns.”

Eva launched her profession on Visa’s cybersecurity group, the place she leveraged her information science expertise to resolve crucial, real-world challenges. Her innate expertise for coding, modeling, and artistic problem-solving was rapidly acknowledged.

“At Visa, we have been among the many first on the earth to use machine studying to proactively handle cybersecurity points,” she remembers. “Our work gained awards and trade recognition, and I gained great technical expertise from it.These experiences taught me find out how to adapt, lead, and affect in vastly completely different enterprise and cultural contexts.”

Eva has a Grasp’s in Monetary Engineering from the College of Michigan.

From main AI Worth Realization at Google to defining international trade methods at McKinsey & Firm, Eva Dong is the strategic professional who turns the promise of AI into measurable enterprise success.

Session Preview: Make AI Work for Your Backside Line  

AI holds unimaginable potential, however for too many firms, it stays a high-cost funding restricted to ”neat” instruments like chatbots, leading to a stagnant or destructive Return on Funding.. 

In her MAICON session, Eva will information advertising leaders by a sensible framework to unlock the true enterprise worth of AI. She’s going to sort out frequent challenges corresponding to price unpredictability and scaling AI throughout groups, and convey these classes to life with compelling real-world case research from various industries. 

Attendees will depart impressed and outfitted with actionable methods to make AI initiatives not simply useful, however transformative.

Lesson(s) Realized: Enterprise Influence As Your North Star

To unlock the complete potential of AI, you have to method each AI initiative with a laser-focus on quantifiable worth. It’s straightforward to get swept up within the pleasure of latest instruments and capabilities and lose sight of crucial questions: What measurable enterprise consequence are you aiming to realize? How does AI match into your short-term enterprise targets and technique? How can AI be used to seize market share or increase into new markets?

Eva emphasizes that the aim of AI in any enterprise is to create sturdy, measurable worth. She explains:

“It’s essential to outline clear enterprise targets, quantify the anticipated worth, challenge the monetary affect, monitor outcomes, and regulate when outcomes fall quick.”

This isn’t a one-time train however an ongoing observe that should be woven into your total enterprise technique, governing how AI applications are managed from initiation to scale.

“The objective is to not use AI just because it’s thrilling,” she says. “The objective is to create a self-sustaining system that reliably turns superior know-how into exponential enterprise efficiency. That mindset is what drives actual, lasting affect.”

By holding strategic enterprise affect on the middle, you’ll be able to cease experimenting with AI and begin dominating your market with it.

Wanting Forward: The Way forward for AI is International

The worldwide AI panorama is shifting quicker than ever. Whereas the U.S. at present leads in lots of areas, Eva observes that the pace of innovation and scale of implementation in China is advancing at a rare tempo.

Different nations will not be ready both; they’re making daring, transformative strides to degree the enjoying discipline. She not too long ago spoke at a convention in Latin America and was impressed by the vitality and speedy adoption throughout often-overlooked sectors which might be usually missed.

For instance, AI is being built-in into provide chains to optimize financials and gas native startup progress. She reminds us that:

“In the long term, the differentiator won’t be who builds essentially the most highly effective fashions, however who applies AI most successfully at scale. I strongly encourage anybody severe about AI to observe international markets intently.”

For leaders, this can be a clear name to motion: keep curious, transfer boldly, and focus relentlessly on making use of AI to create significant affect.

Hyperlinks We Like

[Blog] Three-part framework to measure the affect of your AI use case

Co-authored by Eva, this Google Cloud weblog supplies a easy and helpful framework to measure AI tasks.

[Podcast] Google Cloud Skilled Reveals: Making AI Brokers Work for Your Backside Line with Eva Dong

Eva joins the AI for Solopreneurs: The AI Hat Podcast to debate how AI brokers can change into your most worthwhile group members. Pay attention for actionable insights and methods.

[Video] AI Adoption: Revealing the Energy of Actual World Implementations and Classes Realized

Watch Eva’s International AI Summit presentation on real-world AI implementations, greatest practices, and methods for overcoming frequent challenges.

Eva’s Session at MAICON

AI Monetization: A Sensible Information to Unlock Worth and ROI

AI is essentially reworking the advertising panorama. Changing that potential into measurable, bottom-line enterprise outcomes stays the final word problem.

On this dynamic session, Eva Dong, Lead of Worth Realization for AI at Google Cloud, shares a straightforward to make use of sensible framework that top-tier organizations are utilizing proper now to maneuver AI past experimentation and right into a confirmed, scalable driver of income and effectivity. You may discover ways to overcome frequent obstacles like price unpredictability, efficiently scale AI-powered advertising initiatives, and set up a transparent methodology for measuring actual return on funding.

Whether or not you are a CMO, advertising ops chief, or AI-savvy strategist, this session will equip you with a transparent roadmap to worthwhile AI adoption in advertising.

Maintain Up with Eva  (and AI) 

Comply with together with Eva’s journey and keep impressed:

Be a part of Us at MAICON 2025

Advertising Synthetic Intelligence Convention (MAICON) was created for advertising leaders and practitioners searching for to drive the following frontier of digital advertising transformation inside their organizations.

We’re excited to host our fifth annual MAICON—Advertising AI Convention—at this pivotal level for our trade.  Be a part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!