Abstract
Collaborating with WordLift, BeRebel gained Bing Data Panel and achieved notable outcomes with a +147% enhance in non-branded visitors, reaching a broader viewers, elevating model consciousness, and driving extra potential clients to the positioning, finally resulting in greater gross sales and enterprise development. This partnership considerably improved BeRebel’s on-line presence and established them as a key participant within the Italian insurance coverage market, now acknowledged as a part of Unipol.
Introduction
BeRebel, a forward-thinking company startup born throughout the Unipol Group, emerged with a daring imaginative and prescient to redefine automobile insurance coverage via a pay-per-kilometer mannequin. Aiming to serve rare drivers who usually journey round 10,000 km per 12 months, BeRebel centered on delivering a digital-first, versatile, and cost-effective insurance coverage answer. To deliver this modern idea to life, the corporate confronted the problem of constructing a powerful on-line presence and successfully speaking its worth proposition to a distinct segment viewers.
Outcomes
“In up to date advertising, I acknowledge three important pillars for achievement: adapting to alter, constructing value-driven manufacturers, and persistently aligning with enterprise aims. By way of our partnership with Wordlift, we’ve got successfully achieved all three. Wordlift has enabled us to leverage AI to boost our AI-driven methods, optimize BeRebel’s indexing, create precious content material, and drive visitors to our touchpoints. This collaboration has been instrumental in enhancing our model worth and making certain our enterprise targets stay on the forefront of our technique”.
Giovanni Carparelli – Head of Advertising at BeRebel
The collaboration with WordLift proved transformative for BeRebel’s on-line presence, showcasing how information enrichment and content material optimization can considerably improve a web site’s efficiency. Key outcomes of this partnership embody:
Elevated visibility: Following the implementation of WordLift’s options, BeRebel recorded a powerful +147% enhance in non-branded visitors. This substantial enhance displays a surge in guests discovering BeRebel via generic, industry-related searches reasonably than direct model queries, showcasing a broader attain and improved visibility throughout key buyer touchpoints.
Recognition within the Bing Data Panel: The looks of BeRebel in Bing’s Data Panel signaled the effectiveness of the optimizations. Whereas that is an encouraging step, related recognition from Google is anticipated as its programs replace over time.
Affiliation with Unipol’s Authority: As a result of structured information enhancements, Google and different search engines like google (together with AI-driven ones) now acknowledge BeRebel as a part of the Unipol group. This connection has allowed BeRebel to leverage its mum or dad firm’s authority within the insurance coverage sector, additional amplifying its on-line visibility.
Our technique started with a complete evaluation of strategic key phrases, buyer search intent, and the shopper journey. By specializing in the time period ‘month-to-month motor insurance coverage,’ we align our efforts to maximise relevance and engagement. This method delivered excellent outcomes, together with:
+171.1% in Clicks
+87.7% within the Common Click on-By way of Price (CTR)
+40.38% enchancment in Common Place
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Technique
To realize its bold targets, BeRebel partnered with WordLift, leveraging its superior search engine marketing know-how to strengthen its digital technique and align it with its modern pay-per-kilometer insurance coverage mannequin.
Key parts of the method included:
Automating Complicated search engine marketing Duties:BeRebel utilized WordLift’s automation capabilities to streamline crucial search engine marketing actions, equivalent to including structured information markup to content material. This method enhanced search engines like google’ means to index and perceive their internet pages whereas decreasing the handbook workload, permitting the crew to concentrate on strategic priorities.
Constructing a Data Graph to Arrange Content material:WordLift enabled BeRebel to develop a Data Graph that structured and interconnected its content material. This not solely improved consumer navigation but additionally helped search engines like google comprehend the relationships between pages and BeRebel’s distinctive enterprise mannequin. This was notably vital in successfully articulating the pay-per-kilometer idea to potential clients.
Reducing Buyer Acquisition Prices:By adopting a sustainable and scalable search engine marketing technique, BeRebel centered on decreasing buyer acquisition prices whereas growing on-line visibility. WordLift’s know-how delivered lasting enhancements, making certain the next return on funding and a more cost effective solution to entice new clients.
Enhancing Structured Information for Key Pages:Particular optimizations have been made to the structured information and markup for crucial pages, together with the Dwelling Web page, the “About Us” web page, and the “Contacts” web page.
Connecting to Related Entities:Structured information enrichment linked BeRebel to its social profiles, mum or dad firm (Unipol), and founder, reinforcing credibility and authority inside search engines like google and amongst customers.
Conclusion
BeRebel’s collaboration with WordLift proved to be a game-changing choice. It blended automation and synthetic intelligence to raise its search engine marketing technique. The outcomes showcased a considerable enhance in search engine marketing efficiency, a stronger on-line presence, and extra environment friendly buyer acquisition prices. As a newcomer within the Italian insurance coverage market, BeRebel successfully positioned itself on search engines like google, driving development and attracting clients to its modern pay-per-kilometer automobile insurance coverage mannequin.
