Right now’s consumers need extra than simply issues to purchase from their favourite manufacturers. They wish to help firms that get up for necessary causes and actually imply what they are saying about making the world higher. This implies each model must ask itself an necessary query: What can we actually imagine in and care about?
The Black Lives Matter motion and protests lately led many firms to take actual motion in supporting racial justice and giving Black voices a much bigger platform. This opened doorways for a brand new wave of social media activists who share these identical objectives. When these activists staff up with manufacturers, it goes past typical advertising offers – they work collectively to create extra alternatives and equity for teams that haven’t all the time had a good likelihood.
Let’s check out 10 black influencers and black social media influencers you need to be following in 2025 on this weblog.
8 High Black Influencers to Observe in 2025
Listed here are the main black Instagram influencers and content material creators for manufacturers making an impression:
Serena Williams – @serenawilliams – 17.2M Followers Yara Shahidi – @yarashahidi – 8.8M Followers Marques Brownlee – @mkbhd – 4.9M Followers Shayla – @makeupshayla – 3.3M Followers Ava DuVernay – @ava – 2.2M Followers Raye Boyce – @itsmyrayeraye – 1.5M Followers Allyson Felix – @allysonfelix – 1.1M Followers Ellarie Noel – @ellarie – 1M Followers
1. Serena Williams
With 17.2 million Instagram followers and 10.3 million Twitter followers, Serena Williams is greater than only a tennis star – she’s some of the highly effective black influencers right this moment. Her 23 Grand Slam wins present she’s top-of-the-line athletes ever, however on social media, she reveals a unique facet of herself. She shares posts about being a mother and working her companies, whereas additionally working with manufacturers she believes in. By sharing each her skilled achievements and on a regular basis life moments, she’s develop into some of the relatable but inspiring black Instagram influencers in sports activities.
2. Yara Shahidi
Yara Shahidi turned well-known for appearing in two common TV reveals: Black-ish and its sister present Grown-ish. She gained a particular award from the NAACP in 2014, and in 2016, she began modeling to assist present extra ladies of coloration in numerous sorts of roles. In 2020, Disney picked her to play Tinkerbell of their new Peter Pan film, making her the primary Black actress to play this well-known fairy character.
3. Marques Brownlee
As a number one content material creator for manufacturers in tech, Marques Brownlee (MKBHD) has grown extremely common with 19.4 million YouTube subscribers and 4.9 million Instagram followers. He’s the individual many individuals belief after they wish to find out about new expertise. One of the best factor about Marques is that he makes tech simple to know – whether or not you already know so much about expertise or are simply seeking to purchase your first smartphone. When he evaluations telephones, cameras, headphones, and different devices, he’s all the time sincere about what’s good and what’s not. This has made him some of the trusted black social media influencers in tech. Individuals like him as a result of he takes time to check all the things completely and isn’t afraid to level out issues with merchandise.
His movies look skilled and are simple to comply with. He’s normally one of many first folks to overview new expertise, which helps his viewers resolve whether or not to purchase one thing earlier than spending their cash. As one of many prime black influencers in tech, he additionally makes enjoyable sequence like “Dope Tech,” the place he reveals off cool new devices, and “Retro Tech,” the place he appears to be like at previous expertise. Huge tech firms usually invite him to their product launches as a result of they know folks belief what he has to say.
4. Shayla
Shayla has develop into one of many prime black influencers in magnificence with 3.3 million Instagram followers and 744K YouTube subscribers. She’s well-known for her make-up tutorials and even made her personal make-up with Colourpop Cosmetics. As a content material creator for manufacturers, she tells it like it’s. When she reveals the best way to use make-up, she’s sincere about what’s good and what’s not. Her tutorials are simple to comply with, and he or she makes positive to assist folks of all pores and skin tones discover the proper merchandise.
She’s some of the revered black social media influencers as a result of she’s helped change how magnificence firms take into consideration make-up for everybody. She shares private tales too, which makes her followers really feel like they know her. Whether or not she’s speaking about new make-up or displaying her day by day routine, Shayla all the time retains it actual.
5. Ava DuVernay
Ava DuVernay is a movie director who’s damaged many information and opened doorways for Black ladies in films. She’s made a number of necessary movies, together with “I Will Observe,” “Center of Nowhere,” and “Selma.” She made historical past twice: first as the one Black lady to win the highest directing prize on the Sundance Movie Pageant, after which as the primary Black lady to have her movie nominated for Greatest Image on the Oscars. In 2017, TIME journal named her one of many 100 most necessary folks on the earth. By way of her films, she tells highly effective tales that assist change how folks assume and make Hollywood extra inclusive for everybody.
6. Raye Boyce
With 1.89 million YouTube subscribers and 1.5 million Instagram followers, Raye Boyce has develop into a significant black Instagram influencer within the magnificence world. Individuals love her magnificence and skincare recommendations on YouTube, and he or she’s actually good at serving to manufacturers join with their prospects. Whereas she shares actual moments from her life as a mother, she’s additionally a trusted content material creator for manufacturers in make-up, skincare, and hair care. She’s develop into some of the influential black influencers as a result of she’s sincere in regards to the merchandise she evaluations and actually is aware of her stuff about magnificence.
7. Allyson Felix
Allyson Felix shares her journey with 736K Twitter followers and 1.1 million Instagram followers. She’s a champion runner with Olympic medals, and he or she’s develop into an necessary black social media influencer in sports activities. Individuals love seeing each her coaching and her on a regular basis life. As a content material creator for manufacturers in sports activities and health, she solely companions with firms she actually believes in. She shares her exercises, offers coaching ideas, and reveals what life is admittedly like as an athlete. She’s additionally not afraid to talk up about making issues higher for athlete mothers.
As some of the revered black influencers in sports activities, she even began her personal shoe firm, Saysh. She shares each her wins on the observe and her work to make sports activities higher for everybody, particularly ladies. Individuals look as much as her as a result of she reveals you might be each an incredible athlete and a mother.
8. Ellarie Noel
Ellarie Noel has 1 million Instagram followers and 684K YouTube subscribers as a result of she’s each a mother and a magnificence knowledgeable. As one in every of right this moment’s favourite black Instagram influencers, she reveals the best way to look good whereas coping with actual life. She shares moments along with her daughter whereas being a profitable content material creator for manufacturers in magnificence. What makes her particular amongst different black influencers is how she connects with each mother and father and wonder followers. She reveals that busy mothers can nonetheless take time for themselves and look good. Her make-up ideas are excellent for individuals who don’t have a number of time to prepare.
She’s sincere about which magnificence merchandise actually work for busy folks. When she likes one thing, her followers realize it’s as a result of it actually works, not simply because a model paid her. She helps folks see which you could be an incredible guardian and nonetheless care about trying your finest.
Conclusion
These superb black influencers are doing rather more than posting on social media – they’re making actual adjustments on the earth. By way of their completely different abilities – whether or not it’s making films, taking images, writing, or talking up for others – every of those content material creators for manufacturers helps inform necessary tales and encourage others.
Trying to work with these or different highly effective black social media influencers? Glewee makes it easy to search out and staff up with voices that match what your model stands for. As a trusted influencer platform for manufacturers, Glewee helps you discover and work with prime black influencers who can share your message with their devoted followers. Try Glewee right this moment to begin working with influencers who can assist your model make an actual distinction.
