By no means working out of social media content material concepts is less complicated mentioned than accomplished.
Entrepreneurs in the present day should juggle a number of profiles and preserve them up-to-date with new posts. Your model’s followers anticipate recent content material and you need to ship it constantly.
However it’s simple to fall into the entice of recycling the identical posts again and again.
That’s why manufacturers want extra varieties of social media content material of their again pocket.
In the event you’re in search of fast inspiration, watch the video beneath for 9 concepts. We additionally share suggestions for brainstorming social media concepts year-round.
In the event you’re already in a content material rut, or simply need some new concepts, obtain our content material technique guidelines—this piece walks you thru the way to determine the problems and begin producing artistic, high-performing content material.
Beneath are 23 social media concepts for manufacturers to maintain your feeds recent. Regardless of your area of interest or trade, these concepts are truthful sport.
1. Ask your viewers questions
Asking your viewers questions is a straightforward method to enhance your engagement.
Questions might be so simple as weekend plans or one thing particular like your prospects’ favourite product picks.
A tried-and-tested Instagram publish thought is utilizing query stickers in Tales. You can too ask questions instantly in your publish or video captions, similar to Cirkul does on this TikTok publish.
2. Collaborate with influencers and content material creators
Working with influencers by way of sponsored or collaborative content material can lead to artistic publish concepts. Content material creators can discover distinctive methods to current your model that you just haven’t tried your self. Many manufacturers on TikTok primarily promote or cross-post influencer content material and UGC to fill their feeds.
Manufacturers like Crumbl do that with their round-up of weekly evaluations from creators.
However how do you discover the best influencers on your model? Authenticity is the second most essential qualification for creators working with manufacturers, in keeping with The Sprout Social Index™, so give attention to influencers who share the same viewers together with your model.
Additionally, in the event you discover any movies that point out your model from influencers, ask permission to re-share the content material in your model’s profile. It’s a fast and simple method to present your viewers who else enjoys your model.
3. Launch a social media contest or giveaway
Individuals can’t resist the ability of free stuff. Social media contests are one of the impactful social media actions in relation to potential engagement from followers. Additionally they characterize a method to share
firm milestones and have fun your followers.
Take a look at this giveaway from MOIRA Cosmetics, who often conducts giveaways that earn constantly excessive engagement.
However you don’t should have such a giant follower rely to run a contest. And also you don’t want a third-party resolution or service both. All you want is a mix of the next:
One thing to offer away. Ideally, the prize on your contest ought to someway be associated to your model (assume: free merchandise or a membership). Large-ticket, unrelated objects have a tendency to draw freebie-seekers that gained’t translate into long-term followers.
Phrases and circumstances. To cowl your self legally, phrases and circumstances are a should on your contest. This template from Shortstack can clue you in on precisely what you want. Moreover, these factors will make your contest appear respectable and never like a possible rip-off.
Some extent of contact. In your phrases and circumstances web page, be sure that to depart an electronic mail handle the place individuals can get in contact with questions or considerations.
A method to enter. Whether or not it’s by means of user-generated content material or a branded hashtag, asking followers to publish about your model is one of the simplest ways to encourage entries. In any case, the aim of a giveaway is model consciousness, not simply to offer away free stuff.
Oh, and hashtags are by far the best technique of protecting observe of who entered your contest totally free. You should use social media administration apps like Sprout that will help you monitor and determine all of the posts together with your branded hashtag.
You don’t have to run contests week after week to reap the rewards. Contests can spike your follower rely and engagement, however they’re additionally an amazing social media thought for campaigns like product launches.
4. Plan partaking social media posts for day-after-day of the week
Something you are able to do to keep away from the entice of posting social content material as random is a plus. Consistency counts on social media and planning weekly posts will help.
Begin a collection for every weekday to create a possibility to work together together with your followers and followers regularly. By publishing thematic content material often, you possibly can construct a way of loyalty and group amongst your group.
#MotivationMonday, #TransformationTuesday and #WednesdayWisdom are three examples of weekly themed posts which can be truthful sport for many manufacturers.
An everyday schedule reveals your group what to anticipate and even affords one thing to stay up for. Plus, it offers your crew a template to observe, so it’s comparatively fast and simple to supply
5. Rejoice a social media vacation
Vacation-themed posts are fashionable amongst manufacturers and shoppers alike however contemplate that you just don’t have to attend till a conventional vacation to make them.
Think about the numerous hashtag holidays together with #NationalTriviaDay, #GalentinesDay or #NationalCatDay. These playful holidays can spark tons of artistic social media content material concepts to entertain and have interaction your viewers. Witty captions coupled with viewers participation are a recipe for engagement.
Hashtag holidays can fill the gaps in your content material calendar and encourage new concepts, granted you decide ones which can be related to what you are promoting.
6. Use AI for social media thought era
Entrepreneurs can’t escape the growth of AI. Whether or not you’re in search of recent concepts or want to beat author’s block, contemplate that AI instruments could be a massive assist for content material era.
That’s to not say you need to completely hand over the keys to your social media presence to AI. As a substitute, take into consideration how one can generate recent content material concepts quicker with a little bit of help.
For instance, instruments like Sprout Social can take fundamental ideas and key phrases and refine them right into a social media caption that’s extra more likely to earn interactions. This method not solely saves time but in addition sparks creativity in conditions the place you’re burnt out or in any other case strapped for concepts.
Notice that Sprout’s AI Help function gives a number of choices for posts to assist entrepreneurs decide concepts that take advantage of sense based mostly in your audience and model voice. That is key as utilizing AI for social media posts requires human enter to be efficient.
Getting essentially the most out of some of these instruments means refining solutions and prompts, not sticking with the primary suggestion that pops up. Keep in mind: AI is a instrument for ideation and effectivity however not a substitute for authentic concepts. Coupled with options like scheduling and optimum publish timing, Sprout’s AI instruments can remodel your content material creation workflow to fulfill the calls for of contemporary social media.
7. Put money into UGC: share, pin, retweet, and regram
An ongoing theme of making social content material must be to work smarter, not tougher.
Slightly than consistently racking your mind over creating new posts, contemplate how one can apply the 80/20 precept by selling your model’s user-generated content material as an alternative.
Sourcing buyer photographs and movies by means of submissions and hashtags is a first-rate method to fill your content material calendar with much less legwork. Instagram Tales even have built-in options the place prospects can submit UGC, as highlighted by Uncommon Magnificence:
To not point out that UGC is extra more likely to earn engagement and interactions than branded content material by default. Past that, UGC can create a way of group amongst your followers who additionally need the chance to be showcased by your model. As at all times, simply be sure that to get permission previous to reposting UGC.
8. Develop how-tos and tutorials
An increasing number of shoppers favor social media to video in relation to breaking down step-by-step directions.
Educating shoppers by way of how-to and tutorial-style content material is a good way to have interaction your viewers, construct consciousness, and rank in social search.
See how Poppi’s mouth-watering recipes on Instagram are damaged down into actionable steps. Every video is brief, entertaining, and to the purpose whereas remaining complete.
When brainstorming tutorial matters, preserve it to concepts you possibly can clarify in a couple of minute. Bonus factors in case your TikTok or Instagram caption also can clarify the entire vital steps!
9. Create short-form video
Having an outlined video content material technique is a must-do for contemporary manufacturers.
The Sprout Social Index™ reviews short-form movies as essentially the most partaking kind of in-feed content material. Customers additionally discover short-form movies 2.5x extra partaking than long-form ones.
With stats like that, manufacturers ought to significantly contemplate artistic social media concepts that incorporate video.
Quick-form video clips are the bread and butter of TikTok and Instagram Reels, however they’re additionally excellent for X and Fb. You may even check out YouTube Shorts. These bite-sized clips often require minimal modifying, might be shot rapidly, and are prime for sharing.
Right here’s an excellent instance from Senita’s Instagram feed which primarily options match checks and showcases of their athleisure by way of Instagram Reels.
Brainstorm brief, artistic clips to maintain your followers entertained.
10. Repurpose your content material
Take into consideration the planning and time it takes to create any piece of content material.
Squeezing as a lot as you possibly can out of your current posts must be a precedence.
For each weblog publish you write or video you shoot, you need to contemplate extra concepts for selling it on social media past its authentic format. Think about how one can pull a quote out of your content material and repurpose it right into a share-friendly picture by way of Canva.
You can too make your video content material work smarter by repurposing your short-form movies throughout Reels, TikTok, and YouTube Shorts when applicable. Alternatively, contemplate how one can repurpose long-form content material into short-form “trailers” on these platforms, too.
Repurposing your content material not solely breathes new life into outdated or much less fashionable posts but in addition retains your followers from losing interest of the identical message shared again and again.
11. Benefit from trending matters and memes
Typically one of the best social media concepts come to you once you least anticipate them.
Trending matters on X, Instagram, Fb or TikTok characterize a manner for manufacturers to capitalize on topical content material. When you have a restricted window of alternative for such content material to be related, topical posts can rating enormous numbers.
Becoming a member of the dialog is essential, however keep away from political or doubtlessly delicate matters. There’s nothing worse than coping with a public relations nightmare since you tried to be intelligent.
If you wish to preserve it on the lighter aspect, you would possibly stick with tapping into your prospects’ humorousness with memes.
Whereas advertising with memes isn’t for everybody, social media itself is a breeding floor for humorous pictures and satire. As evidenced by manufacturers like Purple there’s actually a time and place for memes.
Take into account that memes do have a shelf life. In case your viewers isn’t aware about humor, memes can come off as cringe-worthy and out of contact. That mentioned, many manufacturers with youthful audiences and a heavy social presence may gain advantage from some lighthearted content material.
12. Accomplice with one other model
Co-marketing is a win-win scenario. Two manufacturers crew up on a marketing campaign or piece of content material equivalent to a webinar, e-book, or perhaps a particular promotion, and every firm will get publicity to the opposite’s viewers.
Search for manufacturers to associate with that aren’t rivals however have the same audience. This collab from Reese’s E book Membership and e.l.f. cosmetics is a superb instance.
Social media is the perfect platform for co-marketing marketing campaign concepts as a result of it’s really easy to sync up your efforts.
13. Share trade information and updates
Positioning your self as a pacesetter in your trade is a great transfer and likewise builds confidence amongst your prospects. That is particularly essential for B2B manufacturers the place updates associated to laws or tech developments may have a huge impact in your audience.
Textual content-only updates with a hyperlink within the feedback are truthful sport for these kinds of updates. The truth is, this method is a great transfer since platforms like X, LinkedIn and Fb historically don’t get as a lot learn to posts with exterior hyperlinks versus posts that preserve customers on-platform.
14. Conduct a social media takeover
Typically refreshing your social feeds means letting another person take over.
Takeovers put the reins of your social accounts in another person’s fingers, often for twenty-four hours.
Handing off your social presence to an influencer or superstar with an enormous, energetic viewers is a first-rate method to get your model in entrance of some new faces and inject a brand new voice into your account in the event you’re working brief on social media publish concepts. You can too let another person in your organization take over your account to offer your feed some taste.
Think about enterprise companions and trade relationships that could possibly be good candidates for a takeover. The aim of a social media takeover is to get publicity, so ideally select somebody whose viewers demographic is related to your individual.
15. Give reside video updates
Dwell video is the third most partaking kind of in-feed social content material, partly as a result of shoppers are in search of genuine, less-produced experiences with manufacturers.
Whether or not you’re vlogging out of your automotive or conducting a Q&A session, responding to individuals in real-time establishes a extra private connection together with your followers. Dwell movies on TikTok are additionally fairly fashionable amongst consumers.
Notice that many followers won’t be capable of be part of reside, so giving them the choice to return on their very own time is a good way to maintain them engaged.
16. Ballot your viewers
If social media has taught us something, it’s that folks like to share their opinions.
Social media options equivalent to X or Instagram polls are a one-click method to get a pulse in your followers. You can too use visuals to ballot followers like Halo Prime:
Polls don’t must be a proper affair, nor do they must be sales-related. Social media represents a dialog, so be keen to hearken to your follower’s suggestions.
17. Assist a trigger in your group
Exhibit your model values by posting your help for a trigger. This could be a one-time or recurring donation to related organizations, and your model can encourage followers to donate. Or, much like HeyOrca, showcase worker volunteer and fundraising alternatives to native nonprofits.
Displaying help on-line is a good way to assist construct your model authenticity, so don’t draw back from the causes which can be essential to what you are promoting.
18. Run a social-exclusive promotion
Though manufacturers shouldn’t push their followers too onerous with affords and offers, social media options equivalent to Fb carousel advertisements will help you rating a monetary ROI out of your social presence.
You can too promote a sale or social-exclusive advert code like Beachwaver did throughout Black Friday on TikTok.
The great thing about working advertisements inside social media is that they’re simple to trace.
For instance, Fb’s advert platform gives an unlimited quantity of data when it comes to who’s seeing your advertisements, who’s clicking, and the way a lot your clicks are price. In the meantime, working unique coupon codes on TikTok or Instagram will help you perceive what share of your followers are keen to spend.
19. Share an organization milestone
Manufacturers must be keen to have fun their success and victories with followers.
Featured in a significant publication? Attain a gross sales aim? Stoked a couple of new rent? Upgraded to a brand new workplace?
Let your followers know. Sharing these moments together with your viewers reveals your human aspect whereas signaling your model’s development.
It is a nice B2B social media publish thought since you don’t should depend on aesthetically pleasing product visuals like on Instagram or TikTok. Think about posting these content material concepts on LinkedIn as an alternative.
Once more, efficient social media concepts aren’t nearly your services or products. Telling your model’s story and displaying what you’re price based mostly in your accomplishments can actually cement your organization’s standing within the eyes of your viewers.
20. Rejoice your crew with worker spotlights
Worker spotlights are a method to enhance your crew’s morale whereas additionally creating partaking social content material. Chances are high you’ve seen your justifiable share of “meet the crew” social media posts within the wild, particularly on platforms like LinkedIn.
Some of these posts can span fast shout-outs, Q&As, and even mini-interviews with crew members. Sharing your staff’ tales and achievements personalizes your model and likewise serves as a method to enhance worker engagement. If you need extra social media publish concepts involving your staff, try this worker highlight template.
21. Spotlight buyer testimonials
With a lot noise on social media, build up your model’s credibility is essential. Buyer success tales and testimonials on social media can exhibit the worth of your product with out feeling completely self-promotional. Quotes, testimonial movies, and even written evaluations are all truthful sport. Check out this buyer overview that Invisalign posted to their very own TikTok account.
In the event you aren’t already, begin asking for evaluations from prospects. Many manufacturers have a devoted branded hashtag or place on-site for purchasers to submit their success tales. Make an effort to get permission from prospects previous to posting their testimonials to social, regardless.
22. Share impactful case research
If you wish to showcase your model’s experience and optimistic outcomes on social media, case research can do the trick. By sharing your prospects’ or purchasers’ optimistic experiences, you may make your social proof actually social.
Case research are particularly fashionable amongst B2B manufacturers on LinkedIn. In the event you plan on sharing case research there, contemplate repurposing them as a visible or infographic for elevated attain and engagement fairly than simply dropping a hyperlink.
23. Reply to your followers
Social media is conversational, so manufacturers ought to at all times be keen to speak again to their followers.
However that is particularly essential in relation to offering customer support.
Your prospects’ time is effective and taking the time to reply reveals your model cares. Talking of time, it’s essential to reply to customer support considerations in a well timed method.
NZXT often responds to their followers, chatting with how a lot they worth buyer care.
We’re in an period the place social customer support is important, so you possibly can’t afford to go silent in your followers. Take note of notifications and @mentions of your model accordingly.
24. Conduct an interview
Serving as a substitute for a conventional Q&A session, social media has made it arguably simpler than ever to conduct interviews.
Whether or not by means of TikTok, LinkedIn or Fb Dwell, interviewing a related influencer or skilled in your trade serves as the right mixture of training and leisure. You may ask your followers to submit questions or you possibly can ask questions that may be fascinating to your viewers.
Social interviews are oftentimes casual and off-the-cuff, coming off as genuine to your viewers. As an added bonus, you possibly can repurpose your social interviews into podcasts, weblog posts, and YouTube movies.
25. Share behind-the-scenes content material
Sharing behind-the-scenes content material lets you give a glimpse into your organization tradition and join together with your prospects on a extra private stage.
One of these content material is partaking and simple to snap in your smartphone. From workplace excursions to sneak peeks of what goes into making your merchandise, there are numerous social media content material concepts that may incorporate BTS content material.
Which social media publish thought are you going to attempt subsequent?
Give these social media concepts a shot in the event you’re uninterested in posting the identical outdated content material. You don’t have to stick to a single kind of content material, particularly with many choices.
Now that you’ve got a bounty of concepts, it can save you time by scheduling your posts prematurely with instruments like Sprout—use our free 30-day trial to discover.
