Success on TikTok isn’t random. It’s rooted in understanding your efficiency. One of the simplest ways to do that is thru holding an in depth eye in your TikTok analytics.
TikTok analytics instruments allow you to monitor your hottest movies, analyze your viewers demographics and achieve full perception into the effectiveness of your advertising and marketing technique. With these instruments, you should utilize your findings to adapt your technique and enhance your backside line.
Beneath, we’ve rounded up 13 of the very best TikTok analytics instruments available in the market. Learn on to seek out out which instrument will work finest to your workforce—and the way to decide on the fitting one.
What’s a TikTok analytics instrument?
A TikTok analytics instrument is a software program that permits manufacturers and creators to get a better take a look at how their TikTok presence is performing. Your TikTok analytics shares particulars like:
High movies
Video views
Viewers demographics
Video engagement
Analytics show you how to get a transparent understanding of in case your TikTok advertising and marketing technique is working or if you might want to make adjustments to higher attain and resonate together with your viewers. A TikTok analytics instrument can current you with this information.
13 TikTok analytics instruments to strive in 2024
Need to get a greater view into your TikTok efficiency? Discover the fitting TikTok analytics instrument to your model. We’ve acquired 13 of the very best choices proper right here.
1. Sprout Social
Sprout Social is an all-in-one social media administration platform that provides quite a lot of options—TikTok analytics being only one. You should utilize Sprout Social to create a birds-eye-view of your complete social media plan, irrespective of which platforms you could have a presence on.
Hyperlink your TikTok account to your Sprout Social account and monitor all your social platforms in a single easy dashboard. Have a look at charts and graphs to grasp precisely how your content material is performing, who your viewers is and the way TikTok matches into your general social technique.
You may as well examine your TikTok analytics with competitor efficiency, create customized, month-to-month stories with a number of clicks, publish, schedule and handle content material throughout a number of profiles, reply to feedback and messages and extra.
Listed below are Sprout’s high options for understanding (and appearing on) TikTok analytics:
Superior efficiency analytics
Sprout’s TikTok Profiles Report provides you a transparent image of your efficiency. Entry a efficiency abstract or dive deep into metrics like video views, engagement, follower progress and viewers demographics.
You may as well see your high posts at a look to grasp how your technique is working and what you are able to do to enhance. In contrast to TikTok’s 60-day restrict, Sprout retains your efficiency historical past without end, which helps you notice long-term developments in your information.
Customized views and filters
Construct customized stories so that you’re together with the precise TikTok metrics and information which can be essential to your online business.
View your ends in completely different graphs so you possibly can simply see what the numbers imply. You may as well separate paid and natural TikTok analytics to seamlessly embody in your stories.
Cross-network stories
Sprout permits you to observe metrics throughout a number of platforms to get a extra holistic view of your social media technique. You may entry TikTok information in varied Sprout stories, such because the Inbox Exercise Report, Submit Efficiency Report, Profile Efficiency Report and Tag Efficiency Report.
For instance, you possibly can examine your high posts on TikTok, Instagram and Fb multi functional report. That is nice for understanding what kind of content material to submit on every platform.
Pricing: Begins at $199/seat/month. Strive free for 30 days.
2. Native TikTok Analytics
TikTok’s native analytics are fully free to make use of for anybody—creator and enterprise accounts alike—who has printed at the least one TikTok video to their account. They’re accessible on each the cellular app and on desktop, enabling customers to view their analytics of their most popular format.
Key options:
Get entry to 4 predominant sections of analytics: Overview, content material, followers and dwell movies.
Be taught what your high video content material is so you possibly can create extra movies that resonate together with your viewers.
Entry information about your dwell movies should you frequently dwell stream.
3. Socialinsider
Socialinsider is one other social media administration instrument that provides a number of completely different options—TikTok analytics being one in every of them. Socialinsider permits its customers to watch metrics like views, engagement, and follower progress, whereas additionally giving them entry to data like historic content material developments and top-performing content material.
Key options:
Evaluate your TikTok metrics over time by viewing historic information to seek out developments inside your personal content material.
Uncover your hottest classes of content material so you possibly can simply create extra that resonates together with your viewers.
View charts and graphs together with your TikTok metrics to interpret their meanings.
4. Loomly
Loomly permits manufacturers and companies alike to investigate their social media efficiency, create and schedule content material, handle on-line campaigns and conversations and collaborate amongst their workforce. Loomly presents instruments for quite a lot of social media platforms, TikTok included.
Key options:
Measure your video content material’s efficiency in actual time to see which movies are hottest.
Use submit labels to simply categorize your content material primarily based on kind or marketing campaign.
Automate analytics stories to make your reporting course of even smoother.
5. Brand24
Brand24 is an AI social listening instrument constructed to assist manufacturers monitor their on-line presence, their opponents and their viewers. Brand24’s TikTok analytics is of a distinct kind. As an alternative of monitoring your personal efficiency, you should utilize this instrument to trace model mentions, trade conversations and competitor efficiency.
Key options:
Monitor your mentions feed to see what individuals need to say about your online business on TikTok.
Monitor the amount of discussions round your model to preemptively plan for potential disaster administration.
Discover the highest trade influencers you have to be working with on TikTok.
6. Social Champ
Social Champ is a social media administration instrument that helps its prospects publish social media content material, handle their content material calendar, analyze their efficiency and have interaction with their viewers. Customers can join every of their platforms to this instrument, together with TikTok.
Key options:
Get downloadable PDF and PPT exports of your TikTok analytics to share together with your workforce.
Keep watch over weekly and month-to-month outcomes to seek out patterns and enhance your technique.
Uncover your top-performing posts so you possibly can create extra content material that your viewers loves.
7. Pentos
Pentos is a TikTok analytics instrument, plain and easy. Its complete function is to assist manufacturers and creators observe their opponents, discover the very best audio clips to make use of, hop on developments and enhance their general TikTok efficiency.
Key options:
Entry an intensive checklist of every week’s high trending audio clips to incorporate in your movies.
Monitor your opponents’ efficiency so you possibly can see the way you get up in opposition to them.
Export your TikTok information to compile into your month-to-month social media stories.
8. Exolyt
Exolyt is one other instrument that was created solely to assist manufacturers and creators get a greater grip on their TikTok accounts. This instrument is ideal for analyzing your content material in addition to monitoring developments, conversations, influencers and developments throughout TikTok.
Key options:
Uncover the day’s high hashtags so you possibly can embody trending tags in your video captions.
Get insights into your model sentiment on TikTok so you recognize your popularity on the app.
Entry viewers demographics and metrics relating to your TikTok efficiency.
9. Iconosquare
Iconosquare is an analytics instrument at its core, serving to social media entrepreneurs monitor their presence throughout quite a lot of social media platforms like TikTok. Different options embody submit scheduling, social listening and social media inbox administration.
Key options:
Create customized dashboards so that you’re solely met with the metrics that imply essentially the most to your online business.
Monitor engagement to find which content material your viewers loves finest.
Simply export your outcomes to compile into your month-to-month, quarterly or yearly report.
10. Keyhole
Keyhole is one other complete instrument that’s solely devoted to social media analytics and serving to manufacturers monitor their on-line efficiency. Whereas manufacturers can entry publishing and scheduling instruments, most options embody social listening, historic pattern monitoring, influencer monitoring and the like.
Key options:
Measure your accounts over time to get correct historic information and pattern evaluation.
Discover optimum posting occasions to additional enhance your general attain and presence.
Get deeper insights into your viewers and what they wish to see from you.
11. Rival IQ
Rival IQ is one other social media analytics instrument good for serving to manufacturers monitor their on-line presence throughout quite a lot of social media platforms—after all, with TikTok being one in every of them. On high of providing a wealth of analytics instruments as a part of its common subscription, Rival IQ additionally presents free reporting and benchmarking instruments for entrepreneurs.
Key options:
Use the hashtag analytics instruments to seek out the very best TikTok hashtags to make use of in your content material.
Conduct complete social media audits to assist alter your technique and enhance efficiency.
Get a birds eye view into your TikTok efficiency so you possibly can see high posts, engagement and different TikTok metrics.
12. Quintly
Quintly is a social media analytics and aggressive benchmarking instrument that helps manufacturers make sense of their on-line efficiency and examine it to their opponents. The suite of instruments solely contains choices for analytics, reporting and different options.
Key options:
Create customized stories by selecting from greater than 500 metrics that you simply wish to observe.
Entry pre-made dashboard templates meant for analyzing completely different outcomes.
Use the quick Evaluation function to realize instantaneous insights into your TikTok efficiency.
13. Sprint Hudson
Sprint Hudson is a social media administration platform that provides a set of various instruments for entrepreneurs, manufacturers and companies to make use of. Entry instruments like visible AI, social listening, link-in-bio instruments, viewers engagement and analytics.
Key options:
Leverage predictive AI that will help you discover developments you should utilize in your content material planning.
Section your content material to simply pinpoint which kinds of movies carry out finest.
Entry analytics and reporting instruments so you possibly can ditch your spreadsheets for cohesive stories.
What to search for in a TikTok analytics instrument
There are numerous completely different TikTok analytics instrument choices on the market—we’re masking 13 completely different ones inside this text. So how do you determine which instrument will work finest for your online business?
By the best way, should you’re searching for a breakdown of the very best TikTok monitoring instruments particularly, we suggest studying our submit on these as a substitute.
However typically, listed below are three key options to ensure your TikTok analytics instrument has so it may possibly assist maximize your technique.
Development evaluation
One essential a part of sustaining a related and thrilling TikTok technique is staying on high of widespread TikTok developments. Understanding what’s trending improves your probabilities of going viral on the platform and reaching an enormous viewers with a single video.
This implies you’ll need an analytics instrument that provides you the total scope of what’s trending. This manner, you possibly can simply leap on developments whereas they’re scorching, growing views and staying related.
Streamlines reporting
Analytics platforms make it simpler to get the total scope of your account’s efficiency. You may take a look at a single dashboard the place all your metrics are in a single place. Better of all, many TikTok analytics platforms help you export your information, making social media reporting a chunk of cake.
Hashtag monitoring
A predominant aspect of your technique ought to revolve round TikTok hashtags. Hashtags can enhance your place on the For You Web page and will help your movies present up in search outcomes. With 40% of customers utilizing TikTok as a search engine, that is extraordinarily essential for growing your attain.
Discover a TikTok analytics instrument that may show you how to with hashtag monitoring so you recognize the very best and most related hashtags to incorporate alongside every of your movies.
Use a TikTok analytics instrument to develop your presence
The proper TikTok analytics instrument will help perceive your efficiency, discover alternatives and win on the platform.
However why cease there? Sprout Social’s social media administration platform permits you to observe TikTok analytics alongside all of your different social metrics—in a single place.
Entry granular efficiency information, spot developments, construct cross-network stories, schedule movies and posts and even reply to feedback and DMs immediately by way of Sprout.
Need to test it out for your self? Join a free 30-day trial immediately.
