Fb analytics instruments are dashboards or applications that entrepreneurs and small companies use to trace and analyze each paid and natural efficiency metrics from their Fb accounts.
These metrics can embrace information like views, likes, follower development, engagement, click-throughs, and feedback.
The fitting Fb analytics may even reveal viewers insights, equivalent to who’s seeing your posts or following your account, with information on viewers demographics.
Reviewing and analyzing your Fb efficiency may help you perceive what’s working properly and what wants enchancment. As a result of if it might probably’t be measured, it might probably’t be managed.
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12 greatest Fb analytics instruments for 2025
Attempting to determine easy methods to measure your content material’s efficiency on Fb? Right here’s a fast run-down of the highest Fb analytics instruments out there, beginning with our private fave.
Positive, we’re a little bit biased. However with so many beneficial options, it’s type of unimaginable to not embrace Hootsuite’s analytics instruments right here.
Between the customizable dashboards, intuitive benchmarking instruments, and sturdy viewers evaluation options, Hootsuite makes it straightforward to share insights together with your group and impress stakeholders with good analytics stories.
And since the Hootsuite dashboard connects to all your social accounts — together with Instagram, X, TikTok, Pinterest, LinkedIn and YouTube — you’ll be able to see all your social analytics in a single place and catch overarching social traits impacting your model and accounts.
Key options:
Common analytics. Discover out the place your model excels — and the place it’s good to enhance. Observe key metrics like attain, engagement fee, impressions, likes, shares, performs, clicks, saves, feedback, video views, new followers, whole followers, profile visits, reactions, damaging suggestions fee, web site clicks, common time watched, variety of messages, every day engaged customers and extra.
Reporting. Arrange customized boards that offer you useful insights into your most necessary Fb metrics. It’s also possible to search for way more granular info, together with real-time web page efficiency and particular person Fb put up efficiency. Fast-start your reporting utilizing our helpful templates.
Suggestions. Get customized suggestions for one of the best instances to put up Fb content material based mostly on targets equivalent to engagement, model consciousness, and extra.
Business and aggressive benchmarks. Measure the way you evaluate to trade benchmarks and even particular rivals.
Worth: Strive it totally free for 30 days. Pricing begins at $99 per 30 days.
You don’t must take our phrase for it, both. Right here’s what different social media managers are saying:
⭐ ⭐ ⭐ ⭐ ⭐Nice for newbie to intermediate social media managers, an instance when Hootsuite is ideal is when you’re nonetheless studying marketing campaign administration targets, the analytics are actually nice.
Joanne Vallely Hignett
Digital Advertising and marketing Specialist, Chandos ConstructionRead the complete assessment on TrustRadius
Fb shut down its in-platform Fb Analytics device in 2021, changing it with Meta Enterprise Suite.
Enterprise Suite is a device for managing advertisements, commerce and content material publishing for each Fb and Instagram. It additionally encompasses a primary device for reviewing put up engagement and Fb Web page analytics.
Key options:
Insights. Evaluate put up efficiency.
Developments. Observe key traits to see patterns for fulfillment.
Viewers info. Take a look at demographics on your audience.
Worth: Free
Buffer is one other social media administration device that comes with analytics instruments for Fb and past.
It connects with Fb, Instagram, Twitter, TikTok, LinkedIn, YouTube, and Mastodon.
Supply: Buffer
Buffer is comparatively mild on analytics options. It doesn’t provide metrics for all platforms and doesn’t include social listening options, paid content material monitoring, or aggressive benchmarking.
Nonetheless, Buffer’s user-friendly dashboard is easy, making it nice for social media managers who simply desire a easy device.
You should definitely learn our information to Hootsuite vs. Buffer for extra on how these options evaluate.
Key advantages: Easy options for primary Instagram efficiency monitoring
Worth: Buffer’s primary plan is free. Extra superior plans vary from $5 to $100/month.
Sprout Social is a social media administration device that provides scheduling and analytics for all the main social media platforms.
Supply: Sprout Social
Like Hootsuite, Sprout presents an analytics dashboard that gives info on each your paid and natural posts.
And whereas Hootsuite presents extra options and integrations, Sprout is sort of a bit costlier. Evaluate Hootsuite and Sprout to see which one works greatest for you.
Key advantages:
In-depth reporting throughout social networks
Greatest fitted to bigger organizations
Pricing: Plans vary from $199 to $399 per seat/month.
Rival IQ focuses on aggressive evaluation. Together with the same old Fb analytics info (together with engagement metrics and demographics), you should utilize the Rival IQ dashboard to investigate your high rivals.
Key options:
At-a-glance efficiency. Likes, feedback, posts, reactions and demographic info in a single place
Aggressive benchmarking. Complete reporting on rival accounts so you’ll be able to see the way you stack up
Fb advert analytics device. Observe your campaigns and placement, and look at demographic info
Head-to-head stories. Evaluate your Fb Web page to your rivals to see efficiency patterns and key traits
Worth: Plans begin from $239 per 30 days.
Keyhole is a social listening and analytics device.
Monitor the efficiency of your Fb enterprise web page and rivals’ and optimize your engagement. Use Keyhole’s hashtag and key phrase monitoring to maintain up with traits.
Key options:
Sentiment evaluation. Monitor model mentions to see who’s speaking about your model and, more importantly, how they really feel about it.
Suggestions. Primarily based in your targets — like extra followers, improved engagement or elevated conversions — Keyhole supplies data-backed suggestions for issues like sort of content material, when to put up, and what number of phrases to make use of.
Competitor evaluation. How do you stack up towards your rivals? Keyhole’s competitor evaluation function allows you to see your performances facet by facet.
Worth: A primary profile analytics account begins from $39/month. Social listening accounts begin from $79/month.
This social media analytics device means that you can observe every part from Fb put up impressions to engagement to development and hyperlink clicks. Social Standing additionally helps you analyze advertisements, rivals and influencer campaigns.
Key options:
Multi-channel stories. Evaluate your Fb efficiency to your different accounts
Paid and natural breakdowns. Analytics for each advertisements and content material
Competitor benchmarking. Evaluate how your efficiency is in comparison with your rivals
Worth: A restricted free plan (no reporting instruments) is obtainable. The Starter plan begins at $29/month.
Quintly’s superior social media analytics (select from greater than 500 metrics!) dig in deeper than Meta and provide some severe customization and suppleness. Select between layered Fb insights or intensive ones, and analyze your efficiency towards rivals and types that encourage you.
Key options:
Customized stories: Construct and automate stories that ship the info you care about most.
Customized dashboards: Select from 500+ metrics to point out your key information factors at-a-glance.
API integration: Get full information flexibility with Quintly’s API integration.
Pricing: From $410 a month
Vaizle takes social media information from Fb and all of your different key platforms and interprets the outcomes into actionable every day suggestions. Get your insights delivered in easy-to-digest graphs and charts.
Key options:
Aggressive evaluation: See what hashtags and post-types are working greatest on your competitors.
Customized stories: See a stay preview of your report as you create a customized one in a couple of clicks; add notes and feedback to present your group context.
Suggestions: Vaizle calls itself your “private social media analyst,” offering not simply information however solutions for motion.
Worth: Full plans begin from $29/ month
Key options:
Metric monitoring: Monitor your marketing campaign outcomes and observe your social KPIs
Strategic insights: Content material concepts and traits, personalized to you and your trade
Aggressive evaluation: See how your rivals’ social content material is performing and the way you stack up towards trade requirements
Worth: Plans begin from $83/month
Sotrender’s social media analytics reporting goals to supply customers with efficiency stats and actionable insights. Skilled Fb stories come collectively shortly, and it’s straightforward to watch rivals’ natural and paid posts.
Key options:
Automated reporting. AI-enhanced stories provide distinctive insights
Aggressive evaluation. See your rivals’ outcomes side-by-side with your personal.
Model fairness. Sotrender’s proprietary “trade indexes and scores” assist measure model fairness and efficiency.
Worth: Accounts begin from $69/month
NapoleonCat’s social media administration device options publishing, analytics, and a social inbox. It collects efficiency information from Fb, Instagram, LinkedIn, and YouTube.
Supply: NapoleonCat
Key options
Visible analytics graphs
Straightforward aggressive evaluation
Customizable stories
Worth: Fundamental plans begin at $32/month.
FAQs about Fb analytics instruments
How do I get Fb analytics?
To gather and assessment your Fb analytics, you’ll want to make use of a third-party Fb analytics device like Hootsuite, or Meta Enterprise Suite. Third-party merchandise hold observe of all your Fb metrics: your views, likes, engagement fee, shares, viewers demographics, Fb advert efficiency and so forth.
What changed Fb Analytics?
Meta discontinued the unique Fb Analytics device in 2021. Meta Enterprise Suite is the device that changed Fb Analytics, however there are such a lot of different nice third-party applications on the market that can provide you perception into your Fb efficiency.
In different phrases, in case you’re in search of options to Fb Analytics, Meta Enterprise Suite isn’t your solely possibility. Hootsuite Analytics, as an example, tracks your Fb information intimately alongside your outcomes from different social accounts. This simplifies your social media analytics work. It saves time and makes it straightforward to check mixture outcomes throughout networks or towards your trade common.
Handle your Fb presence alongside your different social media channels utilizing Hootsuite. Schedule posts, share movies, have interaction your viewers, and measure the influence of your efforts — all from one easy dashboard. Strive it free at this time.
