Using influencers in your advertising and marketing marketing campaign has been confirmed to work time and time once more. Influencers deliver creativity, trusting audiences, and clever success; it’s simple that influencers are the way forward for advertising and marketing. In the event you plan to start out a brand new enterprise or marketing campaign, you’d be foolish to not work with influencers. To encourage your subsequent marketing campaign, listed below are a number of the most profitable examples of influencer advertising and marketing.
15 Profitable Influencer Advertising and marketing Examples
1. FIFA x NeoReach
1.4M views
127k engagements
5 nations represented
17 totally different influencers
First up on our checklist of profitable influencer advertising and marketing examples is FIFA and NeoReach. Many soccer (soccer) followers had been skeptical about FIFA’s choice to host the 2022 World Cup in Doha, Qatar. With a view to generate hype for the upcoming matches, NeoReach gathered 17 influencers and flew them to Doha.
A world occasion like FIFA required quite a lot of influencers from totally different nations, and NeoReach’s lively seek for a various influencer solid introduced within the largest viewers. The influencers could be culturally immersed in Doha’s magnificence, and posts of their adventures in Qatar had been shared on YouTube and Instagram. The marketing campaign was successful, and now soccer followers can really feel optimistic concerning the hype FIFA 2022 Qatar will generate.
2. Mastercard x Do Your Thng
2M+ complete engagements
146k complete attain
100 items of content material
Do Your Thng is subsequent on our profitable influencer advertising and marketing examples. In hopes of spreading Mastercard’s cashback affords with HDFC Financial institution, ICICI Financial institution, SBI Financial institution, and Sure Financial institution, Mastercard partnered with DYT to point out vacationers that Mastercard is one of the best model for worldwide journey. Influencers like to share their travels, so this was a match made in heaven.
DYT chosen journey and way of life Instagram influencers to promote Mastercard and present keen vacationers that Mastercard is the best way to go. With the warmth of the pandemic coming to a detailed and journey changing into accessible once more, Mastercard took benefit of individuals’s adventurous spirit.
3. Cineworld x Fanbytes
52M+ views
200k+ shares
15% common engagement price
Cineworld, a British cinema firm, wished to unfold the phrase about 4DX, a brand new cinema expertise that simulates the viewer’s senses. They hosted a 4DX Creator Day and partnered up with Fanbytes to advertise their occasion on TikTok. Fanbytes said that they solely had one week to plan all the things, however they contacted 20 creators and invited them to the occasion. The occasion was successful, and Fanbytes’s attain was unbelievable. With over 50 million views, this is among the most profitable influencer advertising and marketing examples.
@aiden_london
That is considered one of most superb experiences ever #experience4dx @Cineworld Cinemas
♬ The Massive Day – Alex Arias & Alexander Julius Wright
4. FEELD x Upfluence
1M+ views and impressions
50% extra engagements than projected
Elevated natural app downloads
The FEELD app is a courting app for ladies and non-binary individuals eager about exploring their sexuality. The app partnered with Upfluence to create a marketing campaign on Instagram to focus on these audiences relating to relationships and their sexual preferences. FEELD’S area of interest was very particular however Upfluence confirmed off its abilities. Upfluence linked with Instagram influencers and requested them to share their ideas on the significance of inclusivity in relationships. Upfluence additionally deliberate in-person occasions to maximise model consciousness.
5. Santa Fe Opera x Merely Social Media
1.5M+ impressions on Instagram
296k+ attain on Instagram
940k+ attain on Twitter
Santa Fe Opera wished to develop its youthful viewers and enhance their engagement, so it partnered with Merely Social Media to launch an InstaMeet marketing campaign on Instagram and Twitter. InstaMeet helps connects influencers to allow them to share their experiences at enjoyable occasions on social media. These meets are additionally nice for selling companies, creating user-generated content material, and bringing model consciousness to different demographics. SSM hosted 5 #SFOInstaMeets occasions throughout opera rehearsals. With the assistance of SSM, the marketing campaign was successful and is now an ideal influencer advertising and marketing marketing campaign instance.
6. HISTORY x NeoReach
12.2M views
21M attain
$480.7k IMV
1.92x ROI
NeoReach is again on the checklist of profitable influencer advertising and marketing examples, however this time they partnered up with HISTORY to assist with their new official account on TikTok. HISTORY wished to develop its viewers and develop its attain, so NeoReach linked with quite a lot of influencers to create content material for its marketing campaign.
Every influencer created a TikTok discussing the historical past of matters surrounding their area of interest, and these movies acquired large quantities of engagement. Not solely did HISTORY develop, however so did the creators themselves. It was a win-win for everybody concerned.
@cookingwithlynja
#sponsored Staying Curious with @HISTORY #todayilearned
♬ authentic sound – Lynja
Can’t determine whether or not or not micro-influencers are the best way to go to your marketing campaign? Try this weblog for extra data.
7. Schweeps x Do Your Thng
130k attain
113k engagements
7.19CPE
Welcome again DYT to the checklist of profitable influencer advertising and marketing examples. Schweeps wanted assist creating model consciousness, so the corporate determined to do one thing particular for Friendship Day. Schweeps partnered with Instagram influencers, and the handpicked influencers spoke about why their buddy was just like the “tonic to their gin.”
Anybody that commented and tagged their greatest buddy on an influencer’s publish would have an opportunity to be invited to an unique Schweep’s Friendship Day Bash at a @Socialoffline cafe/bar. Who wouldn’t wish to take part in a sweepstakes?
8. Yuka x Stargazer
20M views on TikTok
+500k customers in a single month
Grew to become the preferred free app for Well being and Health on the Apple Retailer
Yuka is a cell app that lets individuals scan meals barcodes and private care merchandise to see how they influence their well being. They wished to launch on the US market, in order that they partnered with Stargazer to assist unfold model consciousness on the preferred social media platform: TikTok. Not solely did Yuka develop in reputation, but it surely additionally helped individuals understand that a variety of merchandise used for private hygiene and self-care had been unknowingly hazardous.
@aydennreda
#greenscreen #yuka #allfoodispoison
♬ Blade Runner 2049 – Synthwave Goose
Determined to associate up with influencers however don’t know the place to start? First issues first, you should create an influencer contract. Discover ways to make one an ideal contract right here!
9. KOA x HYPR
200% gross sales enhance (grew to 500% all through the marketing campaign)
Practically 500k attain
10k+ likes
The KOA x HYPR partnership stands out amongst profitable influencer advertising and marketing examples as a result of its success got here from a gifting-only marketing campaign. KOA manufactures sugar-free, calorie-free juice that’s tasty with out the crash later. KOA and HYPR contacted seven influencers and gifted them a free month’s provide of the drink. The influencers turned model associates, and so they had been requested to advertise the drink of their content material. Well being and way of life influencers had been a large a part of the marketing campaign’s attain, and it’s all due to HYPR.
10. Vestiaire Collective x Fanbytes
14.2M+ views
600k+ likes
20k+ clicks
Vestiaire Collective is a well known trend market for hundreds of various manufacturers, together with high-end trend. They wished to advertise its model on TikTok for Gen Zers and fashionistas, so it partnered up with Fanbytes.
Fanbytes states that Vestiaire wished to develop its attain in nations like Britain, France, Italy, and Spain, and by chance, the marketing campaign did simply that. Fanbytes crafted a 6-month always-on technique with TikTok influencers by posting how-to movies, styling suggestions, and “product page-to-garment reveals.” The influencers additionally linked Vestiaire’s web site of their bio to encourage customers to check out {the marketplace}.
@audreypeters
Hyperlink in bio to buy my closet on @Vestiaire Collective #VestiairePartner #closettour #unboxing #haul #designerhaul #designershoes #designerclothing #designerbags #designerunboxing #tiktokfashion
♬ authentic sound – Audrey Peters🍒
11. Common x Upfluence
Surpassed projected viewers attain by 73%
Elevated visits and registrations
Exceeded trade viewers attain averages (5%)
33% attain price
When Common Footage wanted assist selling its new all-access rewards program, it requested Upfluence to handle the marketing campaign. Upfluence makes a speciality of influencer discovery, marketing campaign administration, and viewers matching, so this was excellent for Common’s marketing campaign objectives.
Upfluence launched a retargeting technique for his or her ads, chosen influencers to make use of Common’s rewards program, inspired signups, and monitored new viewers perception. All of this was accomplished throughout the span of six weeks for platforms like Fb and Instagram. Because of this, Common’s on-line presence elevated considerably.
12. Tezos x NeoReach
1.1M+ views
$167k IMV
40k+ fan engagements
1.3x ROI
Tezos is an open-source blockchain that focuses on one-on-one transactions. Tezos’s cryptocurrency is the tez, and tez is given to customers for taking part of their neighborhood. When Tezos approached NeoReach, they hoped to create model consciousness and develop as a community for cryptocurrency.
NeoReach linked with influencers that had low viewers overlap, which helped diversify Tezos’s attain. NeoReach and Tezos agreed to marketing campaign on Twitch and YouTube since these platforms have a big gaming and tech neighborhood. Influencers promoted the corporate and exemplified academic movies, making their partnership a large success.
Seeking to run an epic marketing campaign like these profitable influencer advertising and marketing examples? NeoReach has one of the best expertise in creating viral campaigns that convert on social media. Join right here!
13. Mercari x Stargazer
5M+ views on TikTok
15% engagement price
1000’s of latest Mercari customers
@starlitwrld
#advert Wish to make some cash? And even spend some cash? Mercari is ideal for you! #mercaripartner #mercari
♬ MYKEL MARS – Michael Ruland
A earlier star performer on our checklist of profitable influencer advertising and marketing examples is none apart from Stargazer. Mercari is a market that capabilities equally to eBay – you should buy and promote a plethora of merchandise. Initially based in Japan, Mercari expanded to the US in 2014. Mercari wished to unfold model consciousness on TikTok, in order that they partnered with Stargazer and different influencers to extend their consumer base.
@theoneshu
While you undergo a breakup 🥲💔🤣#mercaripartner #breakup #boyfriend #blackpink #skit ❤️ Code- Theoneshu
♬ How You Like That – BLACKPINK
14. Bundesliga x Fanbytes
14M+ views
600k+ likes
7k+ feedback
Bundesliga is essentially the most well-known skilled soccer (soccer) affiliation in Germany, and the affiliation reached out Fanbytes’s Music, Leisure, & Gaming crew to attach with Gen Z TikTokers. They wished to extend consciousness within the US, LATAM, and Europe for his or her newest ‘Der Klassiker’ (soccer matches between Bayern Munich and Borussia Dortmund).
Fanbytes collaborated with influencers with implausible engagement to create content material that match the influencer’s particular area of interest whereas additionally selling the Der Klassiker. Influencers that weren’t large soccer followers nonetheless had unbelievable attain from their viewers, ensuing within the marketing campaign’s success.
@barbaracoura
fiz uma versão que o time perdia agora tá ai de quando ganha KKKKKKKKK e quem você tá apoiando no jogo “clássico“ da Alemanha (Der Klassiker) em 23 de abril? #DerKlassiker @Bundesliga @FC Bayern @Borussia Dortmund @OneFootball
♬ som authentic – Bárbara Coura
Influencer advertising and marketing is a should in paid media advertising and marketing. Be taught why you want influencers right here.
15. SearchKibble x NeoReach
954k impressions
273k views on #searchkibble
116k engagements
2.3x ROI
NeoReach is right here to wrap up our checklist of profitable influencer advertising and marketing examples with its partnership with SearchKibble, a search engine that feeds shelter canine by advert income generated out of your searches. NeoReach linked with pet-loving influencers on TikTok to assist unfold the phrase about SearchKibble’s contribution to feeding shelter pets. Whether or not you might have a pet or not, you may’t deny that each animal deserves to be fed! The marketing campaign exceeded NeoReach’s projected estimation of 600k impressions and helped join animal lovers to at least one one other.
@ladyandtheblues
Easy but highly effective solution to assist rescue canine🐶 @SearchKibble #dogsoftiktok #dogrescue #searchkibbleambassador
♬ –
