17 Classes Realized from Pitch Deck Revisions for Angel Investor Suggestions

Revising a pitch deck is usually a daunting job, but it surely’s a vital step in direction of securing funding. With insights from a founder and a COO, this text sheds mild on probably the most impactful classes realized from suggestions by angel buyers. You’ll uncover why it’s important to spell out your secret sauce proper from the beginning and the way illustrating particular, quantifiable milestones could make all of the distinction. Dive into these 17 professional insights that may remodel your pitch and enhance your probabilities of success.

Spell Out Your Secret Sauce
Lead With Downside and Market Alternative
Consider Pitch as Three-Act Story
Pitch in Format Buyers Count on
Concentrate on What Lands Buyers
Keep away from Comparisons to Rivals
Create an Unimaginable-to-Refuse Slide
Spotlight Significance of ‘Why Now’ Slide
Establish Patterns in Suggestions
Illustrate Particular, Quantifiable Milestones
Simplify Advanced Concepts for Readability
Craft a Compelling Exit Technique
Bridge the Data Hole Successfully
Showcase Management Workforce’s Expertise
Readability Sells, Simplify Your Pitch
Emphasize Unit-Economics
Present Blue-Sky Considering

Spell Out Your Secret Sauce

When pitching my enterprise, virtually all angel buyers would ask me to elucidate my “secret sauce” immediately. 

Right here’s what I added to my pitch in response: after I first acquired inquisitive about productiveness as an idea, I attempted loads of completely different choices on provide to assist folks enhance it, together with productiveness and accountability apps. However nothing appeared the appropriate match—nobody app appeared to have all of the options I used to be searching for. So, I constructed the platform I needed with my firm, the place know-how, technique, and the human contact come collectively. 

So, my recommendation to others can be the identical: spell out your ‘secret sauce’ to assist buyers know what makes you distinctive and investable.

Manasvini Krishna, Founder, Boss as a Service

Lead With Downside and Market Alternative

From my expertise working with numerous startups, some of the essential classes I’ve realized about pitch decks got here from a founder we labored with final 12 months. The startup had a tremendous AI-powered resolution for supply-chain optimization, however their preliminary pitch deck was drowning in technical specs and complicated flowcharts. 

After a number of conferences with angel buyers who appeared to lose curiosity midway by way of, we helped them remodel their deck to steer with the issue and market alternative first. The change was outstanding—as a substitute of opening with their know-how, we began with the $50 billion ache level within the trade, adopted by actual tales from pissed off provide chain managers.

This method instantly grabbed buyers’ consideration as a result of it confirmed we understood what actually mattered to them: the market potential and the burning downside that wanted fixing. The revised deck generated considerably extra investor curiosity, and so they secured their seed spherical inside two months. It taught me that buyers, particularly on the angel stage, care extra in regards to the problem-solution match and market alternative than the technical intricacies of how your product works. Technical particulars nonetheless matter, however they need to help your story, not be the story itself.

Niclas Schlopsna, Managing Guide and CEO, spectup

Consider Pitch as Three-Act Story

The one game-changing factor I realized from our enterprise angel at Wunderlist is that it’s not about any single slide; it’s about story construction.

I used to suppose every slide needed to stand alone, however the perfect recommendation I acquired was to consider it like a three-act story: set up urgency round the issue, excite across the alternative, and save your heavy ammo, like early traction and partnerships, for the third-act climax.

As soon as we restructured it this fashion, instantly, buyers have been leaning ahead of their seats as a substitute of simply politely nodding alongside.

Sebastian Scheerer, Founder & CEO, Superfounder.io

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Pitch in Format Buyers Count on

The one lesson that I realized when revising my pitch deck is that I 100% have to pitch within the format buyers anticipate. In the case of pitching, “Know your viewers” is extraordinarily essential. I just like the framework: Hearts-Minds-Wallets. To create a pitch deck, it makes use of storytelling and (and pretty typical) stream.

Additionally, after pitching varied enterprise proposals prior to now, I’d say that pitching is a ability. Storytelling is a ability. It’s one thing you may enhance on. Telling your story is likely one of the most essential expertise you want as a founder. There are frameworks (like Hearts-Minds-Wallets) that may legitimately assist.

David Rubie-Todd, Co-Founder & Advertising and marketing Head, Sticker It

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Concentrate on What Lands Buyers

In the case of pitch-deck revisions, I’ve realized one factor: Each individual has their very own opinion and choice for what format and content material they need in a pitch deck. The “proper method” is no matter lands you the buyers and companions which are match on your startup. The “fallacious method” is each different method.

David Rubie-Todd, Co-Founder & Advertising and marketing Director, Glide

Keep away from Comparisons to Rivals

One vital lesson I realized when revising our pitch deck, based mostly on suggestions from angel buyers, was understanding how comparisons to rivals can affect investor notion. Initially, we believed that highlighting our resolution alongside present market gamers would emphasize the hole we have been filling and showcase how our resolution is completely different. 

Nonetheless, this method truly ended up diluting our message, because it inadvertently related us with rivals that buyers considered as poor investments. This made our pitch a lot much less thrilling and took away from the momentum we have been constructing with the remainder of the deck. 

As an alternative of specializing in rivals, we would have liked to reveal how our mannequin was new and why that distinctness would drive longevity and make our firm a powerful funding. This shift allowed us to current our resolution as an revolutionary chief relatively than simply one other market participant.

Rob Deming, COO, Fee Retriever

Create an Unimaginable-to-Refuse Slide

Once I first began pitching, I approached the deck as a narrative, with a starting, center, and an thrilling buildup to probably the most spectacular a part of the enterprise. I needed to create a story crescendo. Then an angel investor took me apart and instructed me that buyers assessment hundreds of decks and infrequently solely spend a couple of seconds per slide. 

As a feminine founder, I additionally acknowledged an extra problem: unconscious biases can typically lead buyers to search for dangers earlier than they see alternatives. This meant I wanted to reframe my method. So, I created what I name an “impossible-to-refuse” slide—a slide full of our greatest stats, metrics, buyer traction, and any “wow” issue that would make an investor sit up and say, “Whoa, that is completely different.” 

Main with this data-driven, high-impact slide was a sport changer. This method helped to counteract biases and set a assured tone for the remainder of the presentation. It’s one thing many feminine founders might have to contemplate—usually, we have to be irrefutably compelling to get the identical consideration and confidence from buyers.

Vivian Chen, Founder & CEO, Rise

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Spotlight Significance of ‘Why Now’ Slide

Understanding the significance of a “Why Now” slide was a game-changer throughout our pitch deck revisions. Angel buyers wish to grasp why the enterprise is poised to succeed at this actual second, on the lookout for a mixture of market traits, shifts in know-how, or altering shopper conduct. Highlighting this side might be the tipping level in convincing buyers. 

The premium home-spa market is rising quick, partly because of an elevated give attention to residence wellness and the continued pattern towards residence upgrades. Persons are keen to speculate extra in private wellness areas, particularly as distant work and home-centered life develop. This pattern makes now the proper time for a model providing distinctive, high-end out of doors luxuries.

Leveraging the “SOAR” framework can strengthen the effectiveness of the “Why Now” slide. Begin with Strengths that the enterprise brings to this chance. Observe with Alternatives that exist because of present market dynamics. Articulate particular Aspirations your small business seeks to satisfy by capturing this chance at the moment. Wrap up with Outcomes your small business goals to realize by appearing now. 

Structuring this slide with SOAR gives buyers a logical and compelling purpose to consider within the timeliness and potential of your enterprise, successfully demonstrating anticipation of future success.

Andrei Newman, Founder, Casa Blui

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Establish Patterns in Suggestions

One of many largest classes I realized from revising my pitch deck after suggestions from angel buyers is that you could’t over-rotate based mostly on each single remark. It’s simple to get caught up in attempting to please everybody, however that’s a recipe for catastrophe. As an alternative, it’s worthwhile to pay attention fastidiously and establish patterns within the suggestions.

After a couple of pitches, you begin to discover which elements of your presentation actually resonate with buyers. Their eyes mild up, they lean in, and so they ask insightful questions. Pay shut consideration to these moments and the people who find themselves genuinely engaged. These are the alerts that let you know what’s working and the place to focus your consideration.

Finally, your pitch deck ought to inform a compelling story that captures the essence of your small business and its potential. By fastidiously contemplating suggestions and figuring out the areas that really resonate with buyers, you may refine your pitch and improve your probabilities of success.

JJ Maxwell, CEO, Double Finance

Illustrate Particular, Quantifiable Milestones

My largest takeaway from updating my pitch deck because of receiving suggestions from angel buyers was the way it helped illustrate particular, quantifiable milestones as a substitute of imprecise metrics about development. Buyers wanted course, however not simply within the type of projected income or market share.

They wanted very clear, measurable, time-based steps that clearly outlined how we’d proceed from one part to the subsequent, reminiscent of hitting sure technical milestones, customer-adoption objectives, or partnerships that will unlock the subsequent part of development. They realized that they wanted a roadmap that was each grand and extremely practical and based mostly on precise indices of success. So I edited the deck to only embrace these actions and provides a extra centered, step-by-step image of our subsequent transfer.

And that modified the best way they perceived our potential; they weren’t simply investing in an enormous thought however in a technique they might see coming into actuality. It’s one factor to say develop, but when I gave specificity about what development was at every stage, it instructed them we’d truly laid out our plan and weren’t making ethereal assumptions.

Thomas Franklin, CEO, Swapped

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Simplify Advanced Concepts for Readability

Revising a pitch deck based mostly on suggestions from angel buyers is usually a transformative expertise. One vital lesson realized is the significance of readability in speaking your imaginative and prescient. Buyers respect simple narratives that articulate your small business’s objective and potential. When suggestions highlighted areas of confusion, it grew to become clear that simplifying advanced concepts and specializing in core messages was important.

One other essential perception is the worth of tailoring the pitch to the viewers. Buyers usually have completely different pursuits and priorities, so adjusting the pitch to align with their particular objectives can improve engagement. This method not solely makes the presentation extra related but additionally demonstrates an understanding of the buyers’ views.

Suggestions additionally underscored the necessity to emphasize the issue your small business solves. Buyers wish to see a transparent connection between the market want and your resolution. Reinforcing this connection could make your pitch extra compelling and present that you’re not simply promoting a product however addressing an actual problem out there.

Total, these classes spotlight that suggestions is a useful software for refining your pitch. Listening to buyers and making changes based mostly on their enter can result in a simpler presentation that resonates with potential backers.

Ramzy Humsi, Founder & CEO, Vortex Ranker

Craft a Compelling Exit Technique

Crafting a compelling exit technique is essential in attracting and assuring angel buyers. Buyers wish to know not solely in regards to the improvements you deliver but additionally when and the way they’ll see returns. A well-defined exit technique highlights potential acquisition targets, merger alternatives, or IPO prospects. Consider it like a roadmap exhibiting the place the enterprise is heading, which reassures buyers that you just’ve thought-about their future pursuits.

Use the “3 Ps” framework: Potential Patrons, Profitability Pathway, and Deliberate Timeframe. Establish firms that may profit from buying your small business; these are your potential patrons. Clearly define how the enterprise will develop to develop into engaging to those potential acquirers. Present a logical timeline for if you anticipate the enterprise to be prepared for an exit. Incorporating the “3 Ps” not solely demonstrates strategic pondering but additionally will increase investor confidence, mitigating their threat and exhibiting that you just’re in it for the lengthy haul.

Jean Chen, COO & Co-Founder, Mondressy

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Bridge the Data Hole Successfully

One main lesson from revising the pitch deck based mostly on angel investor suggestions was discovering the way to bridge the information hole in a method that’s each participating and persuasive. After we initially pitched our firm, we’d dive straight into explaining the user-generated content material (UGC) mannequin and why it’s the longer term. However with UGC being comparatively unknown to many buyers, it was clear that this method didn’t seize consideration or convey the chance we noticed on this area. 

The suggestions actually helped us see the significance of “present, don’t inform.” So we made the opening extra dynamic and visually wealthy, leaning into short-form content material since, as a UGC-focused startup, we all know this medium effectively. As an alternative of a regular rationalization, we launched UGC with a short-form model overview—fast, visible, and interesting. This method instantly put us in our factor, and the extra entertaining tone made it simpler for buyers to know the UGC idea and, crucially, see its potential. 

By the point we’d carried out this, the tone of our displays had shifted noticeably. As an alternative of getting caught in a “that is what UGC is” loop, we discovered buyers asking extra related questions, indicating they “acquired it” and have been interested by subsequent steps. This alteration led to extra follow-ups and productive discussions, which felt like a win-win. In essence, we realized that when you’re pioneering in a distinct segment, it’s essential to introduce it in a method that feels accessible and fascinating—particularly if it means assembly buyers on acquainted floor whereas showcasing your experience.

Yannick Habraken, Founder / CMO, Hyred

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Showcase Management Workforce’s Expertise

Most pitch decks are very complete across the merchandise/worth proposition, applied sciences, market alternative, income mannequin/profitability, operations & scalability, capital planning, and many others. Nonetheless, angel buyers, specifically, have usually already evaluated most of that and wouldn’t even be talking to you with out the above. 

As an alternative, what they’re usually most inquisitive about is YOU and the management workforce! You’ll want to reveal your workforce’s well-rounded expertise and expertise and, extra importantly, your objective/ardour (your “why”), values, attitudes, and work ethic. Angel buyers are investing in YOU and the management workforce far more than the merchandise/providers and applied sciences.

Joe Palmer, Managing Associate, Prosperity Companions Consulting, Inc.

Readability Sells, Simplify Your Pitch

One key lesson from revising my pitch deck after suggestions from angel buyers is that readability sells. I packed it with information, pondering it will present my preparedness. As an alternative, buyers needed simplicity—clear, impactful insights with out the litter.

One investor put it bluntly: “We don’t have to see every little thing you already know; we have to see that what you already know issues.”

So, I trimmed down the slides, focusing solely on the story that highlighted our distinctive edge, the market’s actual ache factors, and our scalable resolution. I realized to current numbers in a method that feels intuitive, telling a story as a substitute of itemizing stats.

The distinction was instant. Buyers leaned in, engaged, asking higher questions. The pitch grew to become a dialog, not a lecture, and, in the end, it resonated as a result of it was exact and memorable.

John Beaver, Founder, Desky

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Emphasize Unit-Economics

A precious lesson I realized from revising my pitch deck after angel buyers’ suggestions was the significance of emphasizing unit-economics. Buyers want to know the monetary sustainability of the enterprise, so I made certain to incorporate important metrics like buyer acquisition price (CAC) and lifelong worth (LTV). These figures helped make clear how we may develop profitably and confirmed that the enterprise mannequin is scalable and sustainable in the long run.

Together with these metrics gave the deck extra credibility, making the funding alternative extra compelling. It additionally allowed buyers to see a transparent path to profitability, growing their confidence within the enterprise.

Stephen Boatman, Principal, Flat Payment Monetary

Present Blue-Sky Considering

Once I was elevating a pre-seed spherical, the recurring query from angels and VCs was in regards to the sustainability of the enterprise and the way prospects will develop into recurring contemplating the character of the enterprise, a.ok.a. AI headshots, which is a 12-month recurring want relatively than one thing a person wants each week.

And whereas I’ve had information to showcase that 27% of our prospects have been returning each month to generate private branding content material for his or her social media, I understood that this in itself was not a sufficiently big problem I used to be fixing and that my pondering wanted to go a lot larger.

I revised my pitch deck to indicate blue-sky pondering—to indicate buyers that this product may develop right into a billion-dollar thought. I drafted up a roadmap that included an AI advertising product roadmap that I rapidly validated by getting early signups from a couple of enterprise shoppers that have been already utilizing us for his or her workforce AI headshots.

This revision helped me get consideration from heavyweight VCs, which I in the end declined. 

Adriana Lica, CoFounder, Strive it on AI

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