Be genuine. Submit Reels. Goal your superb viewers. Sacrifice a goat. These issues might have gotten you observed a number of years in the past, however not anymore.
With over 5 billion social media customers (that’s almost two-thirds of the world inhabitants), social media has change into extra crowded than ever. This implies you must be extra inventive to face out amongst the competitors.
It’s not sufficient to put up usually, grasp Reels transitions, be a part of TikTok, or observe what everybody else is doing. To develop this yr, manufacturers should be authentic, likable, and helpful.
We’ve put collectively 40 inventive social media put up concepts that will help you attain your target market and construct your on-line presence.
Bonus: Obtain our free, customizable social media calendar template to simply plan and schedule all of your content material upfront.
Uncover 40 social media content material concepts that may assist you to improve your on-line attain, resonate together with your viewers, and enhance your social media technique.
Full with examples and methods to make use of every thought; begin shopping to collect content material creation inspiration under.
1. Share academic data
The most effective methods to make use of your model’s social media platforms is to offer academic content material on your target market. Educate them about your trade, inform them the best way to take advantage of your product, or just provide related content material and helpful data.
Right here’s a terrific instance of what this might appear to be from advertising and marketing company NoGood. The model has created an academic video speaking about why advertising and marketing jingles work so nicely.
Take into account what your target market wish to study your corporation and create content material (movies, textual content put up enjoyable info, infographics, and so forth.) that may educate them.
Why use this concept:
Present priceless data on your viewers
Place your model as a trusted authority in your trade
2. Create short-form movies
Quick-form movies — i.e., those shared on social media channels like TikTok, Instagram Reels, and YouTube Shorts — are bite-sized, digestible items of content material that social media customers like to eat. They usually can be utilized in numerous other ways.
Some short-form video concepts embody:
Utilizing trending audio to create a video meme
Creating humorous video content material
Sharing academic data
Breaking apart a long-form video into bite-sized items
Try this humorous short-form video from Duolingo showcasing the Duo mascot, which ensures customers lengthen their streak even whereas attending a live performance.
Why use this concept:
Attain social media customers the place they’re — watching short-form movies
Use many of those social media concepts in short-form video kind to create a complete video content material technique
3. Embrace memes and trending content material
Memes and developments present tons of inspiration for our personal social staff. “Most of my concepts come from scrolling for hours on totally different social networks to see what we might parody or if there’s a pattern we might bounce on,” says Trish Riswick, Social Media Group Lead at Hootsuite.
“I sometimes take a look at TikTok and LinkedIn for concepts as a result of what you discover on these networks can typically be tailored for Instagram, Fb, Threads, and X (Twitter).”
Although, perhaps run tremendous spicy stuff via authorized compliance first. Don’t say we didn’t warn you.
Chipotle is well-known for its memes, an instance of which you’ll see under. In the event you’re undecided the place to begin, discover a trending meme that you just see a number of manufacturers leaping on and recreate it in a method that works on your model.
Why use this concept:
Achieve new followers by cashing in on new, trending memes
Make use of humor that resonates together with your on-line viewers
4. Function buyer testimonials
What’s the easiest way to promote your services or products on social media? Exhibiting, not telling.
Share a testimonial or transformation story from a buyer. It goes a lot additional to realize belief than speaking about your self.
This may be as straightforward as whipping up a testimonial quote graphic or filming a brief video interviewing your buyer. Edit it into a number of variations and re-share them throughout TikTok, Reels, Instagram Tales, YouTube movies, and extra.
Professional tip: Hold social media movies below 60 seconds for finest outcomes.
Or, you may take a web page out of Slack’s e-book. The model reposted a buyer testimonial from an actual person on LinkedIn, which is an effective way to showcase a contented buyer.
Why use this concept:
Highlighting blissful clients is a superb promoting level
Showcasing totally different use instances can enchantment to potential clients
5. Share motivational quotes
Motivational quotes associated to your trade are a simple and dependable content material thought on your social media platforms.
Take this instance from planner model The Day Designer. Relate the quote again to your corporation, product, or service to assist it resonate together with your viewers.
Why use this concept:
Fill the gaps in your content material calendar with easy motivation
Create shareable graphics your viewers will love
6. Design mini infographics
An infographic is a graphic that shares data. Conventional infographics are large, lengthy designs that share a number of data directly. However social media is the right place for mini infographics that share a single bit of data.
You possibly can then hyperlink again to a weblog put up, report, or webpage that gives extra element. Or you may create a thread of mini infographics that each one lend themselves to an even bigger image.
Right here’s a terrific instance of what this could appear to be from UserEvidence. The shopper proof platform put collectively a flowchart showcasing the customer’s journey and shared it on LinkedIn to draw its target market.
Why use this concept:
Seize consideration with fantastically designed academic graphics
Share essential data in a bite-sized, digestible method
7. Take part in a problem
Challenges are a enjoyable option to enhance engagement, doubtlessly get some juicy UGC (user-generated content material), and subtly promote your self on the identical time.
Some companies have extra apparent problem concepts than others. For instance, the train monitoring app Strava hosts annual operating challenges for Pleasure.
See if you happen to can create your individual problem like Strava — or discover a problem your corporation can take part in. By becoming a member of in on an already-popular problem, you should use their hashtag and improve attain on your content material.
Check out how Canva repurposed the 333 outfit problem (a trend mission that challenges members to create outfits utilizing restricted items) by seeing what number of designs they might create with three photos, three colours, and three fonts.
Why use this concept:
Enhance your attain by leaping on a well-liked hashtag
Invite viewers members to take part, providing you with UGC to share
Educate or encourage your viewers via challenges
8. Share your finest case research
Testimonials, success tales, earlier than and afters, yada yada — same-ish, totally different phrases for one factor: Demonstrating your capabilities.
B2B patrons are in search of a outcome, not the hope of a outcome.
By how a lot % did your buyer’s e-mail open fee improve after utilizing your A/B testing software program? Precisely how a lot cash did your resolution save your buyer?
Pull some key stats out of an present case research and make a number of graphics to put up on social media, or edit them right into a video for a TikTok or Reel (relying which social media platforms you’re on).
Right here’s a video case research instance (that additionally hyperlinks to a textual content model on Sq.’s web site) that showcases simply how highly effective these may be:
Why use this concept:
Showcase how different customers have seen success together with your product/service
Construct belief by proving your price
Assist potential clients perceive how your product/service can clear up their ache level
9. Create a ballot
Posting a ballot on social media will get your viewers concerned, making them really feel heard and valued. Most social media platforms even have built-in polling capabilities, making this a enjoyable and interactive option to interact your viewers.
Plus, you get to study extra about what your followers suppose and like, which will help you create higher content material sooner or later.
Right here’s an instance of a LinkedIn ballot posted by Sturdy to collect perception on how the viewers of enterprise house owners will likely be spending the vacations. Whereas that is extra of a enjoyable query, you may also use polls that will help you get concepts for brand spanking new options and collect suggestions from clients.
Why use this concept:
Create interactive social media content material on your viewers
Collect insights and suggestions straight out of your clients
10. Rent a creator to movie a “Prepare with me” video
“Prepare with me” movies have grown in recognition. They’re sometimes a video of a creator telling a narrative whereas they placed on make-up to “prepare” for an occasion, and even simply to begin their day.
Hiring a creator to movie one among these may be an interesting option to inform a narrative to your viewers, or, within the case of this Fenty Magnificence, showcase how your merchandise can be utilized in such situations.
Why use this concept:
Captivate your viewers when you inform a narrative
Promote your merchandise (excellent for magnificence manufacturers) by showcasing them in motion
11. Share authentic analysis
Unique analysis contains issues like stories, survey outcomes, market analysis, and the like. Gathering data like this will help your model stand out whereas additionally offering each your viewers and others in your trade with distinctive and up to date knowledge.
In the event you put collectively research like these, sharing them on social media is a superb thought. Take this Zendesk report, the corporate shared it with a hyperlink so individuals can obtain it in trade for an e-mail tackle — a sensible option to generate leads.
Why use this concept:
Create shareable content material that may assist you to attain a wider viewers
Generate leads by sharing email-gated hyperlinks to your analysis
12. Run a contest or giveaway
Social media contests or giveaways are at all times a good suggestion as a result of individuals love free stuff.
Give away a present card to your corporation or one thing you promote. You need to be sure to’re giving freely a product that’s solely going to enchantment to your target market. Money giveaways will entice anybody to enter — however you need to deal with catering your giveaway to your particular viewers.
For entries, you are able to do something from the super-simple “like, observe, and remark” format, to extra concerned contests like asking your followers to share a photograph, tag a buddy, or fill out a survey.
An excellent rule of thumb is to maintain the trouble of getting into the competition in keeping with the prize worth. Smaller worth prize = much less effort to enter, larger worth prize = extra effort.
Right here’s an instance of a giveaway from Penguin Random Home, a e-book writer giving freely some banned books to on-line followers.
Why use this concept:
Quickly develop your follower counts and generate potential leads
Give again to your viewers
Collect content material property you should use for future campaigns (for picture or video submission contests)
13. Collaborate with one other model
Partnerships with one other model — both in your house or in a associated trade — is an effective way to increase your viewers and join with new potential followers.
Within the instance under, Sipland partnered with a few manufacturers to create this recipe video. A type of manufacturers is an ingredient on this non-alcoholic drink recipe and the opposite options because the glass it’s poured into.
That is the right instance of complementary manufacturers concentrating on related audiences collectively with out worrying about competing.
Why use this concept:
Attain new audiences from complementary manufacturers
Showcase how totally different merchandise can be utilized collectively as a cross-promotion
14. Go stay
Going stay is an effective way to encourage viewers interplay. Stay video streaming is genuine, participating, and creates an unbeatable sense of urgency.
You possibly can go stay on almost any social media platform, from Fb and Instagram to TikTok and LinkedIn. Stay streaming concepts embody:
Asserting a brand new product launch
Internet hosting a stay procuring occasion
Sharing an thrilling collaboration
Giving an academic speak
Offering a product tutorial
Holding an AMA (extra on this later)
Making a gross sales pitch
Right here’s an instance of an academic stay stream that BambooHR held on LinkedIn, the right platform for a B2B software program like theirs:
Why use this concept:
Work together together with your viewers in real-time
Create a singular sort of social media content material
15. Supply unique promos and flash gross sales
Wish to construct loyalty on social media? Unique offers are an effective way to be sure to’re taking advantage of your on-line viewers. Particular offers simply on your followers additionally act as a low-stakes reward on your group.
Right here’s a terrific instance of what this could appear to be from Plant Correct. The home plant retailer shares a reduction code on its Instagram for a limited-time provide, attractive followers to reap the benefits of it — and shortly.
Why use this concept:
Jumpstart gross sales via your social media
Monitor precise ROI via distinctive low cost codes
Give again to your on-line followers
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16. Highlight your staff
Moreover promoting, recruiting prime expertise can also be a standard purpose in B2B social media advertising and marketing plans. Sharing open jobs is a part of that, however so is sharing why somebody ought to think about you within the first place.
By spotlighting your staff, showcasing your organization tradition, and sharing your total appreciation on your staff, you may place your organization as a terrific place to work.
Plus, placing faces behind the model will help your clients really feel extra linked to your corporation. Win-win, am I proper?
Right here’s a terrific instance of what this might appear to be from Manychat. The corporate shared a doc that spotlights its workers product designer and a few of the superb work he’s completed.
Why use this concept:
Hold you prime of thoughts when a competitor’s star worker is in search of a change
Assist advance essential advantages and protections for workers throughout your sector or nation
Facilitate higher connections between your staff and your clients
17. Rejoice a social media vacation
Becoming a member of in on a social media vacation permits you to faucet into trending matters and showcase your model’s enjoyable aspect, making your posts extra relatable.
Holidays are an effective way to interact together with your viewers in a lighthearted method, boosting your visibility and attracting new followers — and there are tons of holidays each month.
Psst: We made a useful calendar so that you can sustain with all of them.
Try how Dunkin’ is celebrating Nationwide Espresso Day on Instagram Tales. It is a excellent social media vacation for the donut and occasional store to participate in.
Discover holidays that make sense on your model and provide related reductions or freebies to have enjoyable together with your viewers.
Why use this concept:
Get enjoyable and fascinating content material concepts simply
Create limited-time affords to go together with your social media holidays
18. Spend money on UGC content material
UGC, or “user-generated content material,” isn’t new, nevertheless it’s undoubtedly time to hop on board if you happen to haven’t already. Like influencer advertising and marketing, UGC content material is created by individuals as a substitute of the model, however — historically — UGC content material comes from unpaid, actual clients.
Why trouble? 86% of customers usually tend to belief a model that shares UGC in comparison with 12% which might be more likely to buy a product shared by an influencer. Authenticity sells.
To get extra UGC, create a hashtag on your clients to make use of and have their images or movies in your feed. You possibly can embody that hashtag in your social media bio so customers know they’ve an opportunity of being featured.
Some manufacturers additionally flip to UGC creators — content material creators who aren’t influencers however as a substitute receives a commission to create content material for manufacturers to share on their pages.
Right here’s an instance of what an genuine piece of UGC seems to be like from stroller model Mockingbird. They shared a picture from one among their clients and tagged the client inside the caption to showcase that it’s from an actual buyer and never their product images.
Why use this concept:
UGC is a superb type of social proof
Promote your merchandise with out seeming too sales-y
Collect various property to repost throughout your social media accounts or use in different content material
19. Create how-tos or tutorials
How-tos hook individuals immediately with fast visuals and a selected finish outcome. In the event you promote a product, present your viewers the best way to use it — both the “common method” or via a extra inventive or distinctive technique.
Service suppliers, share your course of or a step-by-step course of to realize a fast win, like your finest gross sales e-mail script or a software program tutorial.
Right here’s an instance of a fast how-to video from child wrap firm Solly Child. The corporate has clearly created tons of tutorials round the best way to use the wrap itself. Nonetheless, it has additionally put collectively further tutorials just like the one under showcasing other ways to retailer the wrap.
By creating a number of sorts of how-to movies, Solly Child is making their product extra accessible and simpler to make use of, which in flip makes it extra fascinating.
Why use this concept:
Make your product/service extra accessible
Showcase distinctive methods to make use of your product/service
Assist clients take advantage of out of their buy/subscription
20. Ask questions
One easy option to interact your viewers is by asking them questions. When you can simply do that within the type of a easy textual content put up (such as you’ll see in our instance) on platforms like LinkedIn and X (Twitter), you may also create a graphic for extra visible platforms to facilitate viewers interplay.
Check out how Grammarly used this tactic on its LinkedIn to get an thought of the best way to use this concept your self. You are able to do one thing so simple as Grammarly or provide you with extra inventive questions that also relate again to your organization or product/service.
Why use this concept:
Enhance viewers engagement in your social media platforms
Get suggestions straight out of your followers/clients
21. Help a trigger
Do you assist a charity or world mission? Share it on social media! Possibly you’re operating a fundraiser for a sure trigger otherwise you’re working to hit internet zero carbon emissions like Tentree under.
Sharing this on social media can generate consciousness whereas serving to individuals who assist that trigger change into extra more likely to work with your corporation.
Why use this concept:
Give again to a charity or assist a trigger meaning loads to your corporation
Join with clients who resonate with the identical trigger
22. Repurpose your content material
You most likely create a number of content material throughout your gross sales, content material advertising and marketing, and probably even studying and improvement groups. However that content material doesn’t need to have a one-and-done life span.
Repurposing it throughout totally different platforms and in numerous codecs to offer it much more life.
Check out this instance from Ahrefs. The search engine optimisation device’s advertising and marketing staff took a weblog put up and broke the primary components of it down right into a thread on Twitter, with the final put up within the thread linking to the unique weblog put up.
It is a nice option to put your content material to work on your model.
Why use this concept:
Save time through the use of the identical piece of content material in a number of codecs
Assist your content material attain a wider viewers
23. Host an AMA
AMA stands for “Ask Me Something,” and is used as a session the place somebody out of your firm solutions questions that your clients have requested.
There are a few other ways to host this on social media:
Accumulate questions forward of time and report video responses or write out posts on a platform like X/Twitter
Use the query field on Instagram Tales to gather questions, then report movies or write out responses utilizing the enhancing instruments in your Tales
Host a stay broadcast the place you may accumulate and reply questions in real-time
Whether or not you propose to gather questions forward of time or just need to improve the participation in a stay AMA, it’s a good suggestion to advertise upfront, like we see search engine optimisation device Clearscope’s founder doing under.
Why use this concept:
Work together straight together with your viewers
Present solutions to actual questions your viewers has
24. Go behind the scenes
Let your viewers in on what goes on behind the scenes. For instance, showcasing how your merchandise get made, what product packaging seems to be like, a sneak peek of recent product concepts, and extra.
Right here’s how cleaning soap and candle firm Sparta Candle Co’s merchandise will get made.
Why use this concept:
Let your viewers in on a bit of secret of what goes on behind the scenes
Make your organization and its merchandise really feel extra accessible
25. Write a long-form textual content put up
Platforms like X (Twitter) and LinkedIn assist long-form textual content posts. On LinkedIn, you may create a put up that’s as much as 3,000 characters lengthy. Many manufacturers, like Iconosquare within the instance under, reap the benefits of this to share in-depth suggestions in a single put up.
Whereas Twitter solely permits as much as 280 characters in a single put up (extra for premium subscribers), it’s widespread to create threads of interlinked posts to create long-form content material.
Even Instagram permits as much as 2,200 characters in its captions, permitting customers to create long-form captions to accompany their movies or photos.
Why use this concept:
Go in-depth on a subject in a social media put up
Create extra priceless content material on your viewers
26. Create a picture carousel
A picture carousel is a put up that shares a number of photos in a single. Instagram is a well-liked platform for this, however you are able to do the identical on Fb and LinkedIn with as much as 10-20 photos in a single put up. Twitter posts assist as much as 4 photos in a single put up, too.
Check out how plant retailer The Sill used a picture carousel put up to share totally different photos of a brand new product it’s providing.
Why use this concept:
There are a variety of inventive methods to make use of picture carousels
Showcase totally different angles of a product in a single put up
27. Spotlight your merchandise/companies
Naturally, showcasing your merchandise/companies must be a significant a part of your advertising and marketing technique. Particularly if you happen to run an ecommerce retailer, constructing out a social media store on platforms like Fb, Instagram, and TikTok will help you make gross sales straight out of your profile.
Check out how comforter model Buffy tags its merchandise in its Instagram posts, showcasing how they can be utilized in actual life whereas additionally making it straightforward for patrons to make a purchase order.
Why use this concept:
Enhance your buyer base
Make it straightforward for consumers to make a purchase order
28. Shout out a milestone
Have an enormous milestone come up? 5 years in enterprise? First million merchandise bought? 10 million customers? Share that milestone together with your viewers to have fun!
See how Visme shared that its graphic design platform reached 30 million customers.
Why use this concept:
Rejoice together with your viewers
Use as a type of social proof, showcasing that others use your merchandise/companies
29. Create seasonal content material
Have seasonal merchandise to advertise? Accomplish that by creating distinctive, seasonal content material. Right here’s a terrific instance of what this might appear to be from Starbucks selling its new fall drinks.
Why use this concept:
Create well timed content material that may relate to your viewers
Promote seasonal merchandise to extend gross sales
30. Share firm updates
Many social media customers are on the platforms to share large life updates. You are able to do the identical factor on your firm. For instance, sharing anniversaries, awards, and different recognitions your organization has earned.
Check out how Bumble shared how a marketing campaign was acknowledged with gold and silver awards by Occasion Marketer.
Why use this concept:
Rejoice your organization’s large wins
Showcase why individuals ought to belief and work together with your firm
31. Associate with influencers
We regularly image influencers working primarily with large manufacturers, however 2024 is the yr small companies take over. Our Social Traits report discovered solely 28% of small companies at present work with creators, whereas 42% of companies with over 1,000 staff do.
Including influencer advertising and marketing to your technique will assist you to stand out out of your friends and ship cost-effective campaigns.
You don’t want an enormous announcement to begin partnering with creators. Analysis reveals influencer campaigns have as much as 30.5% larger ROI once they’re not for brand spanking new product launches.
You additionally don’t must dish out one million {dollars} to rent an influencer. Micro and nano-influencers are a way more budget-friendly choice — and might really be simpler than very large creators in getting their audiences to take motion (e.g. click on via to your web site or purchase a product).
Skylight Calendar partnered with micro-influencer Erica Yettew (with simply over 25K followers) to create a video about establishing her new digital calendar. It’s an effective way to introduce their product to her viewers whereas additionally showcasing how helpful it’s.
Why use this concept:
Attain a brand new viewers of people that belief the influencer that’s introducing you
Collect high-quality images or movies you should use in future campaigns
32. Promote upcoming occasions
Social media is the right place to advertise upcoming occasions, whether or not on-line or in individual. On Fb and LinkedIn, you may even create occasion pages to assist share extra details about your upcoming occasion.
Both that or create a touchdown web page in your web site, simply as Zapier did under, to gather registrations on your occasion.
Why use this concept:
Enhance consciousness round your occasions
Enhance attendance by placing your occasion in entrance of much more individuals
33. Showcase your model’s humor
Give your model some character! It is a smart way to make use of social media — by letting your model’s hair down and having some enjoyable with it.
Right here’s an instance of what this could appear to be from MoonPie — an account that likes to hate on the solar and tout the moon (for apparent causes).
Take into account how one can inject some humor into your social media content material.
Why use this concept:
Have enjoyable together with your viewers
Make your content material extra more likely to go viral
34. Share different customers’ posts
Whether or not you’re retweeting, or reposting, sharing different person’s posts may be an effective way to maintain your feed full of distinctive voices and views.
Try how Notion reposted an interview a person shared with its founder. Alternatively, many platforms will even will let you add your individual ideas alongside together with your repost.
Why use this concept:
Share any mentions of your model so your followers can simply discover them
Work together with individuals mentioning your model or your trade
Share distinctive views together with your viewers
35. Hyperlink to a current weblog put up
You’re creating weblog content material — why not share it? It is a easy social media put up thought, however a robust one that may simply result in extra web site site visitors.
Check out this easy instance from our Twitter account to see simply how straightforward this feature may be.
Why use this concept:
Enhance web site site visitors by sharing weblog content material throughout social media
Fill gaps in your content material calendar with this easy put up thought
36. Submit a long-form video
We talked about short-form movies, however what about long-form movies?
Whether or not you merely hyperlink to a YouTube video or add a video to your platform straight (excellent for Fb and LinkedIn), sharing long-form video content material helps educate your viewers on a subject extra in-depth than different sorts of content material can.
Right here’s an instance from Goldcast — the model even contains simply how a lot time it’ll take to look at the video as a courtesy to its followers of their caption.
Why use this concept:
Cross-promote your YouTube movies in your different social media platforms
Add long-from movies natively to teach your viewers on an in-depth subject
37. Share a doc
This concept is platform-specific however remains to be a winner.
LinkedIn permits customers to add PDF recordsdata that seem as navigable doc carousels inside a put up. It is a distinctive put up thought for sharing academic data together with your followers.
Right here’s an instance from AskNicely: the model shared a 10-page doc explaining its tip about empowering your staff.
Why use this concept:
Reap the benefits of a singular content material format
Share detailed data from a doc on to your social media
38. Promote your e-mail checklist
Do you’ve an e-mail checklist? In that case, think about selling it through your social media. You possibly can merely share a hyperlink to your e-mail signup checklist or do one of many following:
Share what’s going to be in an upcoming e-newsletter to entice new subscribers (like Carry did in our instance under)
Share a lead magnet like an e-book or cheat sheet that requires an e-mail to obtain
Why use this concept:
Generate extra leads for your corporation
Present worth in trade for an e-mail tackle
39. Announce new options
It is a nice thought for SaaS corporations — share your new options on social media, particularly in the event that they’re main updates.
This could let potential clients know if you happen to’ve launched one thing they’re in search of whereas additionally holding present customers knowledgeable to allow them to check out new options.
Right here’s a terrific instance of what this might appear to be from e-newsletter platform Flodesk.
Why use this concept:
Enchantment to potential clients by sharing options they could be in search of
Let present clients find out about new options they will attempt
40. Share trade updates
Sharing trade information on social media reveals you’re on prime of the most recent data, making you a go-to supply on your followers. Most of these posts assist construct belief together with your followers, exhibiting that you just care about holding them within the loop.
Plus, thrilling information can encourage extra conversations and interactions, which can enhance your engagement fee (and your attain!).
Right here’s a terrific instance of how you are able to do this from Parentaly. The parenting model has compiled numerous articles surrounding current information relating to parental depart and shared all of them inside a single LinkedIn article to maintain their viewers within the know.
Why use this concept:
Present your viewers that your finger is at all times on the heartbeat of your trade
Be a priceless supply of information and data on your viewers
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