By Sean Tinney October 17, 2025
Your Wix web site attracts guests—however with out e-mail advertising, you’re watching potential clients disappear. Right here’s the best way to seize these leads and switch informal browsers into subscribers you may attain immediately.
Why E-mail Advertising Issues for Wix Websites
Wix powers over 230 million web sites worldwide, making it probably the most well-liked web site builders for small companies, creators, and on-line shops. However right here’s what many Wix customers miss: your lovely web site means nothing if guests go away and by no means return.
E-mail offers you a second probability with everybody who visits your web site. When somebody subscribes, you achieve direct entry to their inbox—no social media algorithms deciding who sees your posts, no hoping they keep in mind to test again later.
You personal your e-mail record. If Wix modified its insurance policies or social media platforms disappeared tomorrow, your subscriber relationships stay intact. That’s energy.
Combine E-mail Advertising with Wix
Step 1: Create Your E-mail Signup Type
Begin by designing a kind in your e-mail platform. We provide a number of kind varieties—inline, pop-up, and slide-in—that work seamlessly with Wix’s visible builder.
Maintain your kind easy. Ask just for the data you really want—usually only a identify and e-mail handle. Each further area you add reduces signups.
Make your worth crystal clear. “Get our free 10-page model information” converts much better than “Subscribe to our publication.” Inform guests precisely what they’ll obtain.
Customise your kind design to enhance your Wix web site’s aesthetic. Match colours to your model palette and select fonts that really feel cohesive along with your current design.
Step 2: Get Your Embed Code
As soon as your kind appears to be like good, seize the code so as to add it to Wix:
Click on “Publish” or “Embed” in your kind builder
Choose “JavaScript” or “HTML” embed possibility
Copy the whole code snippet—you’ll want each character
Our types robotically optimize for cell gadgets, so your signup kind appears to be like nice whether or not guests browse on desktop, pill, or cellphone.
Step 3: Add the Type to Your Wix Website
Wix makes embedding exterior content material simple via its visible editor:
Log into Wix and open your web site editor
Click on “Add Parts” (the plus icon on the left sidebar)
Choose “Embed Code”
Choose “Embed HTML”
Paste your full embed code into the code field
Click on “Add to Web page”
Drag the shape aspect to place it the place you need
Strategic placement areas:
Homepage beneath your hero part (captures rapid curiosity)
Finish of weblog posts (readers who end are extremely engaged)
Footer throughout all pages (catches guests as they browse)
Devoted touchdown web page for lead magnets or free assets
Wix treats your embedded kind like another aspect, so you may resize, reposition, and regulate spacing utilizing Wix’s intuitive drag-and-drop controls.
Step 4: Construct Your Welcome Automation
Don’t simply acquire emails and overlook about subscribers. The true energy begins after somebody indicators up.
Create a easy automated welcome sequence:
E-mail 1 (On the spot): Welcome new subscribers, ship any promised content material, and set expectations for future emails. Make them glad they subscribed.
E-mail 2 (Day 2): Share your hottest content material or best-selling product. Give subscribers a motive to remain engaged along with your record.
E-mail 3 (Day 4): Provide a subscriber-only low cost or bonus. Transfer them towards changing into a buyer.
Our visible automation builder makes this easy—drag and drop e-mail blocks, set time delays between messages, and activate. Your automation runs 24/7 with none handbook work.
Step 5: Take a look at Your Type Totally
Earlier than selling your new signup kind, check the whole expertise:
Fill out the shape your self utilizing a number of e-mail addresses
Confirm submissions seem in your e-mail dashboard
Verify that welcome automation triggers appropriately
Take a look at on cell gadgets—over 60% of internet site visitors comes from telephones
Strive completely different browsers to make sure cross-browser compatibility
Repair any points earlier than driving actual site visitors to your web site. A damaged kind means misplaced subscribers.
Troubleshooting Widespread Wix Integration Points
Type not showing on printed web site? Confirm you pasted the whole embed code with no lacking characters. Additionally verify you’re viewing your printed web site (not the editor preview), as customized embeds solely seem on the reside web site.
Type styling conflicts with Wix theme? Some Wix templates apply CSS that impacts embedded components. Both customise the shape design in your e-mail platform earlier than embedding, or regulate your Wix web site’s customized CSS (requires Wix Premium plan).
Wix plan limitations: Embedding customized code requires a Wix Premium plan. Free Wix websites can’t use customized embeds. You’ll have to improve to Combo ($16/month), Limitless ($22/month), or greater plans so as to add exterior e-mail types.
Greatest Practices for Rising Your Wix E-mail Record
Provide unmistakable worth. Don’t conceal behind obscure guarantees. “Be part of 5,000+ small enterprise house owners receiving weekly progress methods” beats “Join updates” each time. Specificity builds belief.
Use a number of kind placements. Don’t depend on a single signup alternative. Add types to your homepage, weblog posts, about web page, and footer. Completely different placements seize completely different customer intents.
Maintain types ridiculously easy. Begin with simply e-mail handle (or e-mail + first identify). Asking for cellphone numbers, firm names, and birthdays kills conversions. Acquire further info later via choice surveys.
Take a look at completely different approaches. Create a number of kind variations and observe which performs finest. Strive completely different copy, placement areas, and kind varieties. Our A/B testing instruments aid you determine what resonates along with your Wix guests.
Observe up instantly. Arrange automated welcome emails that arrive inside seconds of signup. Ship promised content material immediately and set clear expectations for future communications.
Continuously Requested Questions
What’s Wix?
Wix is a drag-and-drop web site builder that lets anybody create skilled web sites with out coding information. With 900+ templates, AI-powered design instruments, and built-in ecommerce performance, Wix serves small companies, creators, photographers, eating places, and on-line shops. Its visible editor makes web site constructing accessible to non-technical customers who need management over their web site’s look.
How do I add a pop-up on Wix?
You might have two choices for including e-mail pop-ups to your Wix web site:
Choice 1 – Use Wix’s native lightbox: Go to Add Parts > Interactive > Lightbox within the Wix editor. This creates a pop-up window, however you’ll have to manually configure e-mail assortment and combine along with your e-mail platform.
Choice 2 – Embed a sensible pop-up kind: Use a pop-up signup kind out of your e-mail advertising platform. Create a pop-up signup kind, seize the embed code, and add it through Customized Embeds in Wix. This robotically provides subscribers to your e-mail record and triggers welcome automations—no handbook work required.
The second possibility supplies higher automation and subscriber administration, making it the popular alternative for many Wix customers targeted on record progress.
Does Wix supply e-mail advertising?
Sure, Wix has built-in e-mail advertising instruments (beforehand known as Wix Ascend). The platform robotically syncs contacts out of your Wix web site—retailer clients, kind submissions, and members—immediately into the e-mail device.
Nevertheless, Wix’s native e-mail advertising has important limitations:
Wix supplies solely about 30 e-mail templates in comparison with 250+ in devoted platforms. The automation capabilities are primary—you may’t construct subtle workflows with branching paths or behavioral triggers. Segmentation choices stay restricted, making it tough to ship focused messages primarily based on subscriber actions. Most critically, you’re locked into Wix’s ecosystem with no straightforward option to export your advertising setup should you develop past the platform.
Devoted e-mail advertising platforms supply:
Limitless automation workflows that run 24/7
AI-powered content material era for topic strains and e-mail copy
Superior segmentation primarily based on subscriber conduct and preferences
Superior deliverability charges from platforms targeted solely on e-mail
Skilled touchdown web page builders included
The flexibility to keep up your e-mail record impartial of your web site platform
For Wix customers critical about e-mail advertising, connecting a devoted platform supplies the instruments wanted to construct subtle campaigns that drive actual income progress.
Begin Rising Your E-mail Record with AWeber
Able to seize extra leads out of your Wix web site? AWeber’s drag-and-drop kind builder integrates seamlessly with Wix in minutes. Create skilled signup types, construct automated welcome sequences, and begin changing web site guests into e-mail subscribers.
We designed our platform for Wix customers who need highly effective e-mail advertising with out complexity—limitless automations, AI writing instruments, touchdown pages, and 24/7 help all included. No technical expertise required.
Your Wix web site is gorgeous. Now make it worthwhile by capturing each customer’s e-mail handle and constructing relationships that drive actual income. Get began with AWeber at this time.
