An important keynote speech is a strong and transformative expertise. It could possibly encourage a room, problem a long-held perception, and depart an viewers buzzing with a brand new sense of vitality and objective. However in as we speak’s digital world, that highly effective dialog doesn’t have to finish when the applause fades. Your social media channels are your “digital stage,” a spot to proceed the dialogue, to deepen your connection together with your viewers, and to construct an enduring group round your core message.
For any skilled keynote speaker, creating a social media presence that may be a true and genuine reflection of your on-stage voice is now not a ‘nice-to-have’; it’s a vital a part of constructing a strong and memorable private model. The bottom line is consistency. Your followers ought to be capable to shut their eyes and “hear” you after they learn your posts.
Listed here are some suggestions for making a social media channel that may be a excellent match to your speaker voice.
1- Outline Your Voice in Three Phrases
Earlier than you write a single put up, take a second to distill your on-stage persona into three core descriptive phrases. When you find yourself at your very best on stage, are you:
“Authoritative, Witty, and Insightful?”
“Inspirational, Empathetic, and Motion-Oriented?”
“Provocative, Humorous, and Direct?”
Write these three phrases down and stick them to your laptop monitor. Each single piece of content material you create ought to be filtered by way of this lens. This straightforward train is the important thing to making a constant and genuine model voice.
2- Flip Your Keynote into Content material
Your signature keynote speech is a goldmine of useful content material that you’ve spent lots of of hours perfecting. It could possibly and ought to be the supply materials for dozens, and even lots of, of particular person social media posts. The artwork of repurposing content material is the important thing to an environment friendly technique.
Deconstruct your speech. Pull out your strongest, memorable quotes. Flip these into easy, superbly designed, and extremely shareable graphics. Take a single, compelling story out of your speech and write it out as a long-form, narrative put up for a platform like LinkedIn. Document a sequence of quick, 60-second movies, with each explaining a single idea or a giant concept out of your speak.
This lets you share the core of your message with a a lot wider viewers, in a format that’s excellent for social media.
3- Select the Platform That Matches Your Type
You do not want to be on each single social media platform. In reality, it’s a mistake to strive. A way more efficient technique is to decide on the one or two platforms which might be one of the best match to your particular voice and your excellent viewers, and to dominate them.For the business-focused, data-driven speaker, LinkedIn is your pure house. It’s the proper place to your long-form posts and for connecting with company decision-makers.
For the extremely visible or inspirational speaker, Instagram is a improbable platform to your quote graphics and quick, motivational movies. For the knowledgeable who loves to show, YouTube is the best platform for sharing longer, extra in-depth content material and excerpts out of your speeches.
4- Go “Behind the Scenes” to Construct a Private Connection
Your viewers doesn’t simply need to hear your skilled message; they need to join with the actual, human particular person behind it. Your social media is the proper place to construct this private connection by sharing a peek “behind the scenes” of your life as a speaker.
This doesn’t imply you must overshare. Easy, genuine moments work finest. This content material builds a way of rapport and makes your skilled content material much more highly effective.
An important speaker builds a strong reference to their viewers. Social media is the instrument that means that you can keep and deepen that connection lengthy after you’ve left the stage. By making a digital presence that may be a true reflection of your distinctive voice, you may construct a loyal and engaged group that may observe your work for years to come back.
