Is that the one fear in our enterprise?
Earlier than you ding me.
To be clear, there’s a place for advertising and marketing in any enterprise. We have to make ourselves recognized within the market. To me, that’s about it. The remaining is about ways and devices.
That stated, I’ve met many people who find themselves obsessive about advertising and marketing. They suppose it’s the end-all and be-all for all companies. them. They’re in all places.
They go nuts over higher storytelling, viral content material, digital presence, and high quality microphones for podcasting.
Sadly, my Co-Founder is one among them.
An obsession that misses the purpose
Disclaimer: I’m not a advertising and marketing fan boy.
I come from consulting, and gross sales is my skilled area. I see the world of enterprise in transactions, prospects, and money circulation. With out them, we tank.
That shapes my enterprise perspective.
I discover it unusual to clarify to others why these 3 issues are like oxygen to any enterprise they wish to construct or work on. No prospects, no deal. No deal, no transactions. No transaction, no money. No money, we crash.
