MAICON brings collectively prime visionaries and consultants within the discipline of AI throughout a three-day convention filled with actionable classes and networking occasions—all to place you because the change agent your group (and profession) wants. On this ongoing speaker collection, we’re that includes these extraordinary leaders, with forward-looking predictions, actionable suggestions you need to use immediately, and a preview of their MAICON 2025 classes.
Paul Roetzer has spent his profession on the intersection of promoting and innovation, all the time asking, “What’s subsequent?” You would possibly know him because the co-host of The Synthetic Intelligence Present, the co-author of Advertising and marketing Synthetic Intelligence, or the visionary behind this Advertising and marketing AI Convention (MAICON).
What started as an experiment inside his former company, as a easy weblog and publication, has since grown into the Advertising and marketing AI Institute, a worldwide hub for AI training with greater than 100,000 subscribers. Alongside the best way, Paul has launched groundbreaking initiatives, together with the AI Literacy Mission and AI Academy 3.0, below the Institute’s guardian firm, SmarterX.
At MAICON, Paul will share his perspective on the way forward for work, difficult us to rethink creativity, productiveness, and what it actually means to thrive within the age of AI.
Session Preview: Put together for Your Personal “Move37” Second
In 2016, Google’s AlphaGo surprised the world by defeating champion Lee Sedol within the historic sport of Go, a match remembered for the surprising brilliance of “Transfer 37.” In that second, Sedol realized one thing profound: AI had surpassed even his most artistic instincts.
Paul believes every of us will quickly face our personal “Transfer 37” second at work.
“It could be micro-moments, like AI that may write higher or create extra partaking art work,” he stated. “Regardless, there’s a cheap probability you are going to have that second the place you notice AI will try this factor higher.
“So, we have to put together for this second and be optimistic about what we are able to do from there.”
Our response should not be to worry these moments, however to arrange for them by exploring immediately’s fashions, understanding what’s on the horizon, and reframing what it means to be human in an AI-powered world. The important thing, Paul believes, is optimism.
In his session, Paul will information us by way of this journey, providing not solely sensible insights but additionally a contemporary perspective on creativity, productiveness, and function.
Lesson(s) Discovered: AI’s Untapped Potential
AI is able to excess of most individuals notice.
“Many professionals nonetheless don’t absolutely grasp how AI can sort out deep analysis and sophisticated problem-solving,” Paul stated. “Due to this, many professionals aren’t ready for, or perceive, what is actually doable.
“When you do, it would change your complete perspective on the way forward for work.”
AI shouldn’t simply affect your profession selections; it also needs to form how you consider hiring and group planning. In any case, how will you make the precise “individuals” selections in the event you don’t perceive what AI can already do?
Trying Forward: AI Disruption is Coming
“AI goes to be far more disruptive than most individuals perceive or wish to consider,” Paul stated.
He defined that leaders who already are making use of AI may have an enormous benefit, and people who refuse to embrace it would expertise a interval of intense disruption.
The large frontier fashions are starting to take motion. For instance, OpenAI is responding to this variation by way of the launch of its AI hiring platform, scheduled to return to {the marketplace} in 2026.
Paul notes that the modifications forward will be unnerving, however additionally they provide an enormous alternative for professionals to rethink careers, pivot into new alternatives, and reimagine what’s doable for themselves.
Hyperlinks We Like
[The AI Show Episode 141]: Highway to AGI and Past
Within the premiere episode of The Highway to AGI collection, Paul explores why Synthetic Normal Intelligence (AGI) may very well be simply across the nook, why its definition retains evolving, and the way leaders can prepare for main disruption… earlier than anticipated. Try the episode, together with present notes and the total transcript.
AI Academy: Speed up AI MasteryUpskill your groups with curated studying journeys throughout our course collection (AI Fundamentals, Piloting AI, and Scaling AI), plus our all-new AI for Departments and AI for Industries collections. Keep present with ongoing applications just like the Gen AI App Collection and AI Reside. From real-world functions to hands-on instruments, you’ll drive measurable outcomes and earn certificates that showcase AI readiness and strategic management, empowering you to be the change agent. Somebody who can scale data and confidence throughout your group.
Paul’s Session at MAICON
The Transfer 37 Second for Data Staff
In 2016, Google’s AlphaGo AI system defeated the world Go champion, Lee Sedol, in a stunning exhibition that turned on what grew to become referred to as “Transfer 37.” It was at this second Sedol realized the machine had surpassed his personal skills, proven true creativity, and remodeled the 4,000-year-old sport.
What Sedol skilled in Go—his “Transfer 37”—is coming for each data employee, in each business.
AI is on a near-term path to surpass the typical human at most cognitive duties. And lots of AI researchers, together with some leaders of Google DeepMind, consider AI programs will obtain superhuman ranges in any respect cognitive duties (i.e. higher than one of the best people) by the tip of the last decade.
What does this really imply for the way forward for work?
On this session, AI creator, podcaster, and entrepreneur Paul Roetzer explores the present capabilities of AI fashions, previews the potential AI developments on the horizon, and shares what we are able to be taught from the notorious “Transfer 37.”
This session will ship invaluable views and supply hope and inspiration as we reimagine the way forward for work, creativity, and human function.
Hold Up with Paul (and AI)
Keep impressed and comply with together with Paul’s AI journey:
Be part of Us at MAICON 2025
Advertising and marketing Synthetic Intelligence Convention (MAICON) was created for advertising and marketing leaders and practitioners looking for to drive the subsequent frontier of digital advertising and marketing transformation inside their organizations.
We’re excited to host our fifth annual MAICON—Advertising and marketing AI Convention—at this pivotal level for our business. Be part of us from October 14 to 16, 2025, in Cleveland, Ohio, and use the particular code SPEAKERSERIES100 at checkout to obtain $100 off your registration!
